Baubap
YC S21500 GlobalMexico City, MX · Founded 2018 · 150 employees · 9 known investors
Baubap is a regulated Mexican financial services company that provides microloans up to MXN 9,000 through a mobile app, using mobile-based evaluation rather than traditional credit history or income verification. The platform serves individual borrowers seeking short-term credit with transparent terms and rewards for on-time payment.
Founders & leadership· Y Combinator alumni (S21)
Baubap was founded in 2018 by Roberto Salcedo, Luis Villarreal, and Roberto Salcedo Nieto.
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Roberto SalcedoinCEO & Co-FounderHe previously served as CFO of a mid-market media conglomerate and as corporate banking VP at Mexican Bank Invex, and earlier worked at HSBC in corporate banking roles. He holds a BA from UNAM and a Global Leadership diploma from Cambridge.
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Luis Villarrealin𝕏Co-founder · CTOLuis Villarreal is co-founder and CTO of Baubap, a financial services platform serving Latin America.
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Roberto Salcedo Nieto
Investors · 9
500 GlobalSan Francisco · $150K
Cathexis VenturesHouston · $250K – $1Mvia Mark Friday · inferred
Fuel Venture CapitalMiami · $250K – $10M
Neer Venture Partners$25K – $500K
Partners for GrowthTiburon · $1M – $50M
Partners for Growth (PFG)
StartupsCdmxvia Alejandro Gálvez · inferred
Y CombinatorSan Francisco · $500K
Also in the syndicate · 1
Six Point Capital Managementlead
Competitors · 4
by search overlap
Kueski8 shared keywordsKueski provides digital lending and payment services in Mexico, offering personal loans and a buy-now-pay-later product (Kueski Pay) for online and in-store purchases without a credit card. The company operates as a regulated financial institution supervised by Mexican banking authorities.
Wellsfargo7 shared keywordsWells Fargo is a bank offering personal financial products such as checking accounts and a mobile banking app for consumers. Its services include account management, spending insights, and financial guidance.
Prestadero6 shared keywordsPrestadero operates a crowdfunding/peer-to-peer lending platform in Mexico that connects individual investors with people seeking loans, regulated under Mexico's Fintech Law for collective financing institutions. Investors fund loan requests and bear the risk of borrower non-payment.
Aura6 shared keywordsSmart, simple online safety. Powered by AI.
Companies competing with Baubap for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Baubap do?
- Baubap is a regulated Mexican financial services company that provides microloans up to MXN 9,000 through a mobile app, using mobile-based evaluation rather than traditional credit history or income verification. The platform serves individual borrowers seeking short-term credit with transparent terms and rewards for on-time payment.
- Who founded Baubap?
- Baubap was founded by Roberto Salcedo, Luis Villarreal, Roberto Salcedo Nieto in 2018.
- Who are Baubap's investors?
- Baubap's investors include 500 Global, Cathexis Ventures, Fuel Venture Capital, Neer Venture Partners, Partners for Growth, Partners for Growth (PFG), Startups, Y Combinator.
- Where is Baubap headquartered?
- Baubap is headquartered in Mexico City, MX.