/Companies

Baubap

YC S21500 Global

Mexico City, MX · Founded 2018 · 150 employees · 16 known investors

Find your way into Baubap

Sign up to see every warm intro you have to Baubap

  • Paths you didn't know you had: your email and LinkedIn already hold routes to the Baubap team. We find them for you
  • 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
  • Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone

Days of research, done the moment you sign in, with every route ranked by how warm it is.

Baubap is a regulated Mexican financial services company that provides microloans up to MXN 9,000 through a mobile app, using mobile-based evaluation rather than traditional credit history or income verification. The platform serves individual borrowers seeking short-term credit with transparent terms and rewards for on-time payment.

Also known as BBP Holding

Founders & leadership· Y Combinator alumni (S21)

Baubap was founded in 2018 by Roberto Salcedo, Luis Villarreal, and Roberto Salcedo Nieto.

RSRoberto Salcedo
Roberto SalcedoCEO & Co-FounderHe previously served as CFO of a mid-market media conglomerate and as corporate banking VP at Mexican Bank Invex, and earlier worked at HSBC in corporate banking roles. He holds a BA from UNAM and a Global Leadership diploma from Cambridge.
LVLuis Villarreal
Luis VillarrealCo-founder · CTOLuis Villarreal is co-founder and CTO of Baubap, a financial services platform serving Latin America.
RSRoberto Salcedo Nieto
Roberto Salcedo Nieto
KS
Katarina SzulenyiovaHead of People

Investors · 16

500 Globallisted by 500 GlobalPalo Alto · $150K

How we know: open dataset · 500 Global portfolio 2026-08 · open dataset · 5k.vc investor directory · Y Combinator's founder network · Not right? Tell us

G2 Momentum CapitalreportedMexico City

How we know: Y Combinator's founder network · Not right? Tell us

Harvard Management CompanyreportedAllston

How we know: Y Combinator's founder network · Not right? Tell us

Leonis InvestissementreportedParis · $1.6K

How we know: Y Combinator's founder network · Not right? Tell us

SeedstarsreportedGeneva

How we know: a partner's Signal profile · Y Combinator's founder network · Not right? Tell us

Also in the syndicate · 1

Six Point Capital Managementlead

Related companies · 8

FinteliteFintelite provides AI-powered document processing that extracts, classifies, and analyzes data from invoices, bank statements, and forms for businesses in finance, insurance, and other document-heavy industries. The platform also offers fraud detection capabilities to identify forged or tampered documents.
KueskiKueski provides digital lending and payment services in Mexico, offering personal loans and a buy-now-pay-later product (Kueski Pay) for online and in-store purchases without a credit card. The company operates as a regulated financial institution supervised by Mexican banking authorities.
PathPilotPathPilot provides specialized AI agents that automate 60–80% of high-volume operational workflows in lending, including onboarding, servicing, and collections, integrating directly into lenders' existing systems to enable revenue growth without proportional staff expansion.
WellsfargoWells Fargo provides investment advisory services, wealth management, and retirement planning for individual investors and high-net-worth clients. The company offers digital investment platforms, market insights, and personalized financial guidance through its advisors and digital tools.
FinosuFinosu provides a cloud-based loan servicing platform that manages borrower communications (voice, text, email, chat), payment processing, and compliance workflows for consumer lenders. The platform serves originators of personal installment loans, lines of credit, BNPL, credit cards, and lease-to-own products.
PayflowPayflow is a financial wellness platform for employers that enables employees to access earned wages on demand instantly and provides flexible compensation benefits through a mobile app and card. The platform serves companies looking to improve employee retention and reduce payroll processing costs.
PrestaderoPrestadero operates a crowdfunding/peer-to-peer lending platform in Mexico that connects individual investors with people seeking loans, regulated under Mexico's Fintech Law for collective financing institutions. Investors fund loan requests and bear the risk of borrower non-payment.
AuraAura provides AI-powered digital security and protection services for families and individuals across all ages. The platform addresses online safety risks including identity theft and personal security threats in an increasingly connected environment.

Companies working in the same space as Baubap.

Legal entities · 1

corporate structure
BBP Holding

Frequently asked questions

What does Baubap do?
Baubap is a regulated Mexican financial services company that provides microloans up to MXN 9,000 through a mobile app, using mobile-based evaluation rather than traditional credit history or income verification. The platform serves individual borrowers seeking short-term credit with transparent terms and rewards for on-time payment.
Who founded Baubap?
Baubap was founded by Roberto Salcedo, Luis Villarreal, Roberto Salcedo Nieto in 2018.
Who are Baubap's investors?
Baubap's investors include 500 Global, Cathexis Ventures, Fuel Venture Capital, Grant Park Ventures, Neer Venture Partners, Partners for Growth, Partners for Growth (PFG), Startups and 7 more.
Where is Baubap headquartered?
Baubap is headquartered in Mexico City, MX.