Bark & Co. (BarkBox)
New York, US · 7 known investors
Find your way into Bark & Co. (BarkBox)
549 people in our graph share verified history with the Bark & Co. (BarkBox) team — schools, employers, funds. One of them is your warm intro.
BarkBox is a customizable monthly subscription service for dogs that delivers themed boxes containing toys, treats, and chews tailored to individual dog preferences and dietary needs.
Also known as BARK · Bark & Co. · BarkBox
Founders & leadership
Investors · 7
Company profile
researched Aug 2026BARK operates BarkBox, a monthly subscription service for dog owners in which each shipment contains two toys, two bags of treats and a chew, curated around a rotating monthly theme. Recent and upcoming themes named on the company's site include Knights of Gnawmore (April 2025), Odd Ollie's Pizza Station (August 2025), Sniffin' Serengeti (September 2025), Monster Gnash (October 2025), Winter Wooferland (December 2025) and Spring Farm (March).
The company offers several subscription tiers: Classic BarkBox, built around soft, squeaky plush toys; Super Chewer, which substitutes durable rubber and nylon toys for dogs that chew aggressively, alongside treats and a chew; and a Combo Box that mixes plush and durable toys, positioned for dogs wanting variety or for multi-dog households. Subscriptions can be customized by toy size and play style and by treat preferences, including allergy-friendly options, though availability varies by plan and offer. Members can generally manage plans online, including skipping a renewal or cancelling before the next billing date, and the company advertises a satisfaction guarantee handled by its customer support ("Happy") team.
Beyond subscriptions, BARK runs a direct e-commerce storefront selling one-time "ship now" products across categories such as treats, home and wearables, and seasonal collections (for example All Paw-lidays, Winter Wonderland, Chew Year's Eve, Sniffs & Gifts and Happy Holidaze). It also markets a product line called Licksters, described as an enrichment item providing up to 40 minutes of play. The site states that BARK products are also available through other retail channels.
Business model
Recurring-revenue subscription commerce: customers pay monthly (with pricing that varies by subscription length and add-ons, starting at $24 per month) for themed boxes of dog toys, treats and chews, with tiered plans (Classic, Super Chewer, Combo). This is supplemented by one-time direct-to-consumer product sales, add-ons to upcoming subscription shipments, and distribution through additional retail channels.
Monthly subscription fees, with plan pricing shown at checkout and dependent on subscription term and add-ons, plus one-time online product purchases; free shipping is offered on orders over $35 after discounts.
Traction
Customer testimonials published on the company's site reference multi-year subscriptions, including members of almost five years, over four years and two years. The subscription catalog shows continuous monthly themed releases across 2025 into 2026 and active promotional campaigns in December 2025.
Latest developments
As of December 2025 the company was running multiple limited-time promotions on seasonal collections (30% off All Paw-lidays and Happy Holidaze items, 20% off Winter Wonderland, Chew Year's Eve and Sniffs & Gifts items) and marketing the Licksters enrichment product line, with the March box themed "Spring Farm."
▸Full profile — market position, go-to-market, geography
Market position
Personalization is the central positioning: boxes are customized to a dog's size, play style and dietary restrictions, including allergy-friendly treat options, and separate product lines address distinct chewing behaviors. Products are described as designed and hand-picked by in-house experts, delivered on a monthly themed cadence, with flexible online plan management and a satisfaction guarantee.
Go-to-market
Direct-to-consumer online sales through barkbox.com with subscription sign-up and an on-site store, supported by discount-code promotions on seasonal collections and customer testimonials, plus availability through other retail outlets where dogs' owners already shop.
Dog owners in the contiguous United States, including owners of aggressive chewers (served by Super Chewer), multi-dog households (Combo Box), and dogs with dietary sensitivities such as chicken allergies who need allergy-friendly treats.
Geography
Ships to the contiguous United States and other regions where offered, with eligibility confirmed at checkout; headquartered in New York.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 4
by search overlap
Companies competing with Bark & Co. (BarkBox) for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
▸Research sources · 1
primary sources listed
- Bark & Co. (BarkBox)barkbox.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Bark & Co. (BarkBox) do?
- BARK sells customized monthly subscription boxes of dog toys, treats and chews, starting at $24 a month.
- Who founded Bark & Co. (BarkBox)?
- Bark & Co. (BarkBox) was founded by Carly Strife, Matt Meeker, Henrik Werdelin.
- Who are Bark & Co. (BarkBox)'s investors?
- Bark & Co. (BarkBox)'s investors include 500 Global, August Capital, Lerer Hippeau, Resolute Ventures, Slow Ventures, RRE Ventures, Vast Ventures.
- Where is Bark & Co. (BarkBox) headquartered?
- Bark & Co. (BarkBox) is headquartered in New York, US.