AYR
New York City, US · Founded 2016 · Delaware corporation · 3 known investors
AYR is an independent clothing brand that designs season-less, timeless apparel including jeans, tees, coats, and sweaters using premium fabrics sourced from the US, Peru, and Italy. The company prioritizes quality over quantity and positions itself as an alternative to fast fashion for consumers valuing durability and design.
ConsumerDirect to Consumer
Founders & leadership
AYR was founded in 2016 by Margaret Winter, Max Bonbrest, and Jacqueline Cameron.
MW
Margaret WinterCo-founder
MB
Max BonbrestCo-founder
JC
Jacqueline CameronCo-founder
AR
Alexander ReichExecutive
Board
AD
Andrew DunnBoard director
SC
Sanderson CassBoard director
JS
Jack SchwefelBoard director
Investors · 3
Reported raises · per SEC filings
Form D private placements$6.4M disclosed across 2 rounds · 2016–2019
▶$860KraisedJul 2019 · 10 investors · RetailingRule 506(b)
▶$860KraisedJul 2019 · 10 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Alexander ReichExecutive Officer, Director
- P. Sanderson CassDirector
- Margaret WinterExecutive Officer, Director
- Adam BurgoonDirector
- Offering amount
- $1.5M
- Amount sold
- $860K
- Minimum investment
- $12.2K
- First sale
- Jul 2019
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$5.5MraisedJun 2016 · 20 investors · RetailingRule 506(b)
▶$5.5MraisedJun 2016 · 20 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Margaret WinterExecutive Officer, Director
- Alexander ReichExecutive Officer, Director
- Max BonbrestExecutive Officer
- Andrew DunnDirector
- Jack SchwefelDirector
- Jacqueline CameronExecutive Officer
- Sanderson CassDirector
- Offering amount
- $6.2M
- Amount sold
- $5.5M
- Minimum investment
- $10K
- First sale
- Jun 2016
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 8
by search overlap
Poshmark, Inc.543 shared keywordsPoshmark is a fashion resale marketplace that enables individuals to buy and sell secondhand clothing and accessories through a mobile-first platform. The company operates a community-driven commerce model focused on sustainable fashion across the U.S. and Canada.
American Eagle Outfitters325 shared keywordsAmerican Eagle (AE) is an apparel retailer selling jeans, tops, activewear, loungewear, shoes, and accessories for men and women, including its Aerie and AE77 premium lines. It operates an online store with denim as a core product category.
Shopmy305 shared keywordsShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.
Thredup269 shared keywordsThredUp operates an online marketplace where consumers buy and sell secondhand clothing, and provides resale-as-a-service solutions for fashion brands seeking to incorporate circular commerce into their business models.
Jcrew196 shared keywordsJ.Crew is an apparel retailer selling clothing such as chinos directly to consumers, with a loyalty program (J.Crew Passport) and branded credit card offering rewards, personalized offers, and members-only events.
メルカリ158 shared keywordsMercari is a marketplace platform that enables users to buy and sell used and secondhand items, offering a wide selection of products across various categories.
Lyst153 shared keywordsLyst is an online fashion shopping platform that aggregates clothing and accessories, including designer brands such as Saint Laurent, for consumers to browse and buy.
Everlane Modern Basics, re-imagined119 shared keywordsEverlane designs and sells apparel and accessories positioned on transparency and sustainability, offering quality basics and fashion items through direct-to-consumer channels. The company emphasizes verified material sourcing, ethical factory practices, and longevity over fast fashion.
Companies competing with AYR for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does AYR do?
- AYR is an independent clothing brand that designs season-less, timeless apparel including jeans, tees, coats, and sweaters using premium fabrics sourced from the US, Peru, and Italy. The company prioritizes quality over quantity and positions itself as an alternative to fast fashion for consumers valuing durability and design.
- Who founded AYR?
- AYR was founded by Margaret Winter, Max Bonbrest, Jacqueline Cameron in 2016.
- Who are AYR's investors?
- AYR's investors include FJ Labs, Outbound Ventures, Reshape.
- How much funding has AYR raised?
- AYR has disclosed $6.4M raised across 2 rounds.
- Where is AYR headquartered?
- AYR is headquartered in New York City, US.