Fundraising Fox
AYR
New York City, US · Founded 2016 · Delaware corporation · 3 known investors
Find your way into AYR
Each arrow is one introduction. Sign up to fill in the first one.
183 people can intro you to Max
Ask Sandy Cass to introduce you to Max Bonbrest
You →Sandy · together at AYR →Max
Sign up to find every way you can get introduced to AYR
- Your email: who you already know at AYR, and who your contacts know
- 2nd- and 3rd-degree connections: people you know who worked, studied or invested with the AYR team
- Your LinkedIn: the connections who can make the intro for you
We rank every route by how warm it is, so you raise on warm intros instead of cold emails.
AYR is an independent clothing brand that designs season-less, timeless apparel including jeans, tees, coats, and sweaters using premium fabrics sourced from the US, Peru, and Italy. The company prioritizes quality over quantity and positions itself as an alternative to fast fashion for consumers valuing durability and design.
Founders & leadership
AYR was founded in 2016 by Margaret Winter, Max Bonbrest, and Jacqueline Cameron.
MW
Margaret WinterCo-founder
MB
Max BonbrestCo-founderJoined the company in 2013 to lead PR and brand marketing, later serving as Chief Operating Officer and Chief Communications Officer. Previously handled public relations at Dualstar Entertainment Group, H&M and LaForce + Stevens, and began her career coordinating PR and special events at Bumble and bumble.
JC
Jacqueline CameronCo-founder
AR
Alexander ReichExecutive
Board
AD
Andrew DunnBoard director
SC
Sanderson CassBoard director
JS
Jack SchwefelBoard director
Investors · 3
FJ Labslisted by FJ LabsNew York · $100K – $3M
How we know: FJ Labs's portfolio page · the VCSheet dataset · Not right? Tell us
Outbound Ventureslisted by Outbound VenturesNew York
How we know: Outbound Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$6.4M disclosed across 2 rounds · 2016–2019
▶$860KraisedJul 2019 · 10 investors · RetailingRule 506(b)
▶$860KraisedJul 2019 · 10 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Alexander ReichExecutive Officer, Director
- P. Sanderson CassDirector
- Margaret WinterExecutive Officer, Director
- Adam BurgoonDirector
- Offering amount
- $1.5M
- Amount sold
- $860K
- Minimum investment
- $12.2K
- First sale
- Jul 2019
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$5.5MraisedJun 2016 · 20 investors · RetailingRule 506(b)
▶$5.5MraisedJun 2016 · 20 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Margaret WinterExecutive Officer, Director
- Alexander ReichExecutive Officer, Director
- Max BonbrestExecutive Officer
- Andrew DunnDirector
- Jack SchwefelDirector
- Jacqueline CameronExecutive Officer
- Sanderson CassDirector
- Offering amount
- $6.2M
- Amount sold
- $5.5M
- Minimum investment
- $10K
- First sale
- Jun 2016
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Related companies · 9
Poshmark, Inc.Poshmark is a fashion resale marketplace that enables individuals to buy and sell secondhand clothing and accessories through a mobile-first platform. The company operates a community-driven commerce model focused on sustainable fashion across the U.S. and Canada.
American Eagle OutfittersAmerican Eagle Outfitters is a global specialty retailer offering clothing, accessories, and personal care products under the American Eagle and Aerie brands. The company operates physical stores across multiple countries and online channels serving consumers worldwide.
ShopmyShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.
ThredupThredUp operates an online marketplace where consumers buy and sell secondhand clothing, and provides resale-as-a-service solutions for fashion brands seeking to incorporate circular commerce into their business models.
J.Crew GroupJ.Crew operates a fashion and apparel retail business offering clothing, accessories, and related products through physical stores and online channels. The company serves consumers seeking contemporary casual and professional wear.
Levi'sLevi's is an apparel brand selling jeans and clothing for men and women, including its Red Tab and SilverTab lines.
メルカリMercari is a marketplace platform that enables users to buy and sell used and secondhand items, offering a wide selection of products across various categories.
LystLyst is an online fashion shopping platform that aggregates clothing and accessories, including designer brands such as Saint Laurent, for consumers to browse and buy.
Everlane Modern Basics, re-imaginedEverlane designs and sells apparel and accessories positioned on transparency and sustainability, offering quality basics and fashion items through direct-to-consumer channels. The company emphasizes verified material sourcing, ethical factory practices, and longevity over fast fashion.
Companies working in the same space as AYR.
Frequently asked questions
- What does AYR do?
- AYR is an independent clothing brand that designs season-less, timeless apparel including jeans, tees, coats, and sweaters using premium fabrics sourced from the US, Peru, and Italy. The company prioritizes quality over quantity and positions itself as an alternative to fast fashion for consumers valuing durability and design.
- Who founded AYR?
- AYR was founded by Margaret Winter, Max Bonbrest, Jacqueline Cameron in 2016.
- Who are AYR's investors?
- AYR's investors include FJ Labs, Outbound Ventures, Reshape.
- How much funding has AYR raised?
- AYR has disclosed $6.4M raised across 2 rounds.
- Where is AYR headquartered?
- AYR is headquartered in New York City, US.