AYR was founded by Margaret Winter, Max Bonbrest, Jacqueline Cameron in 2016.

Who are AYR's investors?

AYR's investors include FJ Labs, Outbound Ventures, Reshape.

How much funding has AYR raised?

AYR has disclosed $6.4M raised across 2 rounds.

Where is AYR headquartered?

AYR is headquartered in New York City, US.

AYR

New York City, US · Founded 2016 · Delaware corporation · 3 known investors

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AYR is an independent clothing brand that designs season-less, timeless apparel including jeans, tees, coats, and sweaters using premium fabrics sourced from the US, Peru, and Italy. The company prioritizes quality over quantity and positions itself as an alternative to fast fashion for consumers valuing durability and design.

Consumer Direct to Consumer

Founders & leadership

AYR was founded in 2016 by Margaret Winter, Max Bonbrest, and Jacqueline Cameron.

Margaret WinterCo-founder

Max Bonbrest Co-founderJoined the company in 2013 to lead PR and brand marketing, later serving as Chief Operating Officer and Chief Communications Officer. Previously handled public relations at Dualstar Entertainment Group, H&M and LaForce + Stevens, and began her career coordinating PR and special events at Bumble and bumble.

Jacqueline CameronCo-founder

Alexander ReichExecutive

Board

Andrew DunnBoard director

Sanderson CassBoard director

Jack SchwefelBoard director

Investors · 3

FJ Labslisted by FJ LabsNew York · $100K – $3M

How we know: FJ Labs's portfolio page · the VCSheet dataset · Not right? Tell us

Outbound Ventureslisted by Outbound VenturesNew York

How we know: Outbound Ventures's portfolio page · the VCSheet dataset · Not right? Tell us

Reshapelisted by ReshapeNew York · $100K – $2Mvia Vinay Menda · inferred

Reported raises · per SEC filings

Form D private placements

$6.4M disclosed across 2 rounds · 2016–2019

▶$860KraisedJul 2019 · 10 investors · Retailing

Rule 506(b)

Officers, directors & promoters on the filing

Alexander ReichExecutive Officer, Director
P. Sanderson CassDirector
Margaret WinterExecutive Officer, Director
Adam BurgoonDirector

Offering amount: $1.5M
Amount sold: $860K
Minimum investment: $12.2K
First sale: Jul 2019
Incorporated: Corporation, Delaware, 2016
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$5.5MraisedJun 2016 · 20 investors · Retailing

Rule 506(b)

Officers, directors & promoters on the filing

Margaret WinterExecutive Officer, Director
Alexander ReichExecutive Officer, Director
Max BonbrestExecutive Officer
Andrew DunnDirector
Jack SchwefelDirector
Jacqueline CameronExecutive Officer
Sanderson CassDirector

Offering amount: $6.2M
Amount sold: $5.5M
Minimum investment: $10K
First sale: Jun 2016
Incorporated: Corporation, Delaware, 2016
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

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Frequently asked questions

What does AYR do?: AYR is an independent clothing brand that designs season-less, timeless apparel including jeans, tees, coats, and sweaters using premium fabrics sourced from the US, Peru, and Italy. The company prioritizes quality over quantity and positions itself as an alternative to fast fashion for consumers valuing durability and design.
Who founded AYR?: AYR was founded by Margaret Winter, Max Bonbrest, Jacqueline Cameron in 2016.
Who are AYR's investors?: AYR's investors include FJ Labs, Outbound Ventures, Reshape.
How much funding has AYR raised?: AYR has disclosed $6.4M raised across 2 rounds.
Where is AYR headquartered?: AYR is headquartered in New York City, US.