Fundraising Fox

Asset Watch

Westerville, US · Founded 2015 · Delaware corporation · 7 known investors

assetwatch.com ↗

AssetWatch provides cloud-based asset monitoring software and sensor technology to help manufacturing and industrial facilities prevent unplanned equipment downtime. The company serves operations teams seeking to shift from reactive to proactive maintenance strategies.

Advanced ManufacturingEnterprise SoftwareIoTSaaSin /goassetwatch@GoAssetWatch

Founders & leadership

BGBrian Graham
Brian GrahaminExecutive Officer, Director
WZ
William ZellExecutive Officer, Director
WR
William RuffExecutive Officer
RL
Robert LeeDirector
TD
Tad DritzVP of Development
JD
John D'OrazioDirector
JH
Jeff HaskettCOO
RB
Rodolfo BellesiDirector
FL
Flavio LobatoChairman of the Board of Directors
SP
Sean PetersenDirector
DM
David MountDirector
MM
Martin MrugalDirector

Investors · 7

Cerity Partners VenturesNew York
G2 Venture PartnersPortola Valley · $15M – $25M
Harmonic Growth PartnersChevy Chase
JobsOhio VenturesColumbus
Monte Carlo Capital$350K – $1.5Mvia Ian Sosso · inferred
OUP (Osage University Partners)Bala Cynwyd · $1M – $20M
Triangle Peak PartnersPalo Alto

Reported raises · per SEC filings

Form D private placements
▶$74.3MraisedMay 2025 · 11 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Brian GrahamExecutive Officer, Director
  • William ZellExecutive Officer, Director
  • Sean PetersenDirector
  • Fred TanneDirector
  • William RuffExecutive Officer
  • David MountDirector
  • Martin MrugalDirector
  • David MoritzDirector
Offering amount
$75M
Amount sold
$74.3M
First sale
Apr 2025
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$25.2MraisedFeb 2024 · 8 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Brian GrahamExecutive Officer, Director
  • Sean PattersonDirector
  • William ZellExecutive Officer, Director
  • Martin MrugalDirector
  • Fred TanneDirector
  • David MoritzDirector
  • William RuffExecutive Officer
  • David MountDirector
Offering amount
$25.2M
Amount sold
$25.2M
First sale
Feb 2024
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$34.2MraisedOct 2023 · 16 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Robert LeeDirector
  • Fred TanneDirector
  • Martin MrugalDirector
  • David MountDirector
  • William RuffExecutive Officer, Director
  • Brian GrahamExecutive Officer, Director
  • William ZellExecutive Officer, Director
  • David MoritzDirector
Offering amount
$34.2M
Amount sold
$34.2M
Finders' fees
$1.6M
Placement agents
Union Square Advisors LLC
First sale
May 2022
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$5MraisedJan 2021 · 5 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • William ZellExecutive Officer, Director
  • Brian GrahamExecutive Officer, Director
  • Flavio LobatoDirector
  • Robert LeeDirector
  • Fred TanneDirector
  • John D'OrazioDirector
Offering amount
$6M
Amount sold
$5M
First sale
Jan 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$6.3MraisedSep 2020 · 24 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Flavio LobatoDirector
  • John D'OrazioDirector
  • Brian GrahamExecutive Officer
  • William ZellExecutive Officer, Director
  • Fred TanneDirector
  • Robert LeeDirector
Offering amount
$10M
Amount sold
$6.3M
First sale
Jul 2019
Incorporated
Corporation, Delaware, 2015
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$3.8MraisedJun 2019 · 21 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • William ZellExecutive Officer
  • Brian GrahamExecutive Officer
  • John YoungExecutive Officer
Amount sold
$3.8M
First sale
Jun 2018
Incorporated
Corporation, Delaware, 2015
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$230KraisedApr 2017 · 6 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jeff HaskettExecutive Officer
  • Rodolfo BellesiDirector
  • Flavio LobatoDirector
  • Robert LeeDirector
  • William ZellExecutive Officer
  • Fred TanneDirector
  • John D'OrazioDirector
  • Tad DritzExecutive Officer
Amount sold
$230K
First sale
Apr 2017
Incorporated
Corporation, Delaware, 2015
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$515KraisedMar 2017 · 8 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Fred TanneDirector
  • Robert LeeDirector
  • William ZellExecutive Officer
  • Tad DritzExecutive Officer
  • John D'OrazioDirector
  • Jeff HaskettExecutive Officer
  • Rodolfo BellesiDirector
  • Flavio LobatoDirector
Amount sold
$515K
First sale
Jan 2016
Incorporated
Corporation, Delaware, 2015
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

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