Fundraising Fox

Asset Watch

Westerville, US · Founded 2015 · Delaware corporation · 340 employees on LinkedIn · 13 known investors

AssetWatch provides cloud-based asset monitoring software and sensor technology to help manufacturing and industrial facilities prevent unplanned equipment downtime. The company serves operations teams seeking to shift from reactive to proactive maintenance strategies.

Also known as AssetWatch

Founders & leadership

WZ
William ZellExecutive
WR
William RuffExecutive
RL
Robert LeeExecutive
TD
Tad DritzVP of Development
JH
Jeff HaskettCOO
BGBrian Graham
Brian GrahaminNamed on SEC filing

Board

SP
Sean PetersenBoard director
DMDavid Mount
David Mountin𝕏Board directorPartner at G2 Venture Partners
MMMartin Mrugal
Martin MrugalinBoard directorInvestor at G2 Venture Partners
DM
David MoritzBoard director
JD
John D'OrazioBoard director
RB
Rodolfo BellesiBoard director

Investors · 13

Also in the syndicate · 2

JobsOhio Growth Capital FundViking Globallead

Funding

SEC filings, press & company announcements

$149.5M disclosed across 8 of 10 rounds · 2016–2026

$74.3MraisedMay 2025 · 11 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Brian GrahamExecutive Officer, Director
  • William ZellExecutive Officer, Director
  • Sean PetersenDirector
  • Fred TanneDirector
  • William RuffExecutive Officer
  • David MountDirector
  • Martin MrugalDirector
  • David MoritzDirector
Offering amount
$75M
Amount sold
$74.3M
First sale
Apr 2025
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$25.2MraisedFeb 2024 · 8 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Brian GrahamExecutive Officer, Director
  • Sean PattersonDirector
  • William ZellExecutive Officer, Director
  • Martin MrugalDirector
  • Fred TanneDirector
  • David MoritzDirector
  • William RuffExecutive Officer
  • David MountDirector
Offering amount
$25.2M
Amount sold
$25.2M
First sale
Feb 2024
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$34.2MraisedOct 2023 · 16 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Robert LeeDirector
  • Fred TanneDirector
  • Martin MrugalDirector
  • David MountDirector
  • William RuffExecutive Officer, Director
  • Brian GrahamExecutive Officer, Director
  • William ZellExecutive Officer, Director
  • David MoritzDirector
Offering amount
$34.2M
Amount sold
$34.2M
Finders' fees
$1.6M
Placement agents
Union Square Advisors LLC
First sale
May 2022
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$5MraisedJan 2021 · 5 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • William ZellExecutive Officer, Director
  • Brian GrahamExecutive Officer, Director
  • Flavio LobatoDirector
  • Robert LeeDirector
  • Fred TanneDirector
  • John D'OrazioDirector
Offering amount
$6M
Amount sold
$5M
First sale
Jan 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$6.3MraisedSep 2020 · 24 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Flavio LobatoDirector
  • John D'OrazioDirector
  • Brian GrahamExecutive Officer
  • William ZellExecutive Officer, Director
  • Fred TanneDirector
  • Robert LeeDirector
Offering amount
$10M
Amount sold
$6.3M
First sale
Jul 2019
Incorporated
Corporation, Delaware, 2015
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$3.8MraisedJun 2019 · 21 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • William ZellExecutive Officer
  • Brian GrahamExecutive Officer
  • John YoungExecutive Officer
Amount sold
$3.8M
First sale
Jun 2018
Incorporated
Corporation, Delaware, 2015
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$230KraisedApr 2017 · 6 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jeff HaskettExecutive Officer
  • Rodolfo BellesiDirector
  • Flavio LobatoDirector
  • Robert LeeDirector
  • William ZellExecutive Officer
  • Fred TanneDirector
  • John D'OrazioDirector
  • Tad DritzExecutive Officer
Amount sold
$230K
First sale
Apr 2017
Incorporated
Corporation, Delaware, 2015
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$515KraisedMar 2017 · 8 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Fred TanneDirector
  • Robert LeeDirector
  • William ZellExecutive Officer
  • Tad DritzExecutive Officer
  • John D'OrazioDirector
  • Jeff HaskettExecutive Officer
  • Rodolfo BellesiDirector
  • Flavio LobatoDirector
Amount sold
$515K
First sale
Jan 2016
Incorporated
Corporation, Delaware, 2015
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

AssetWatch designs and delivers software and hardware for condition monitoring and predictive maintenance in industrial and manufacturing facilities. Its offering combines wireless sensors that capture full-spectral vibration and temperature data, plus oil analysis data, with a cloud-based platform that presents a consolidated view of asset health and return on investment for both facility-level and corporate users. Monitored equipment includes motors, gearboxes, pumps, fans and blowers, and compressors — assets whose failure typically causes lost production and costly repairs.

The company pairs its platform with human analysis: each customer site is assigned a dedicated condition monitoring engineer (CME) who interprets incoming sensor data and converts it into prescriptive maintenance recommendations, such as identifying a broken gearbox tooth ahead of imminent failure. Company materials state that more than 100 machine issues can be monitored and addressed early, and describe an operating philosophy of detecting issues in their infancy, resolving them in the least expensive manner, reporting proactive-maintenance impact across the organization, and continuously improving alongside customer maintenance teams.

AssetWatch positions its deployment model as requiring no capital expenditure, engineering work, or IT integration, and markets a 30-day risk-free trial priced at $199 that includes professional installation of up to 200 sensors, 24/7 monitoring with a dedicated CME, and unlimited software licenses.

Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Average customer ROIJan 20268x
CustomersJan 2026hundreds of customers
Employee count rangeJan 202651-200
Revenue rangeJan 2026$25 million to $50 million
Trial price (30-day risk-free trial)Jan 2026$199
Vibration and temperature readings gathered by AssetWatch sensorsJan 20265,000,000 readings

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 6

by search overlap
Tractian1908 shared keywordsTractian provides IoT sensors and AI-powered software for industrial asset condition monitoring and predictive maintenance, helping manufacturers identify equipment failures before they disrupt production.
FIIX989 shared keywordsFiix provides a cloud-based CMMS (computerized maintenance management software) for managing asset performance and maintenance operations, with IoT integrations to connect sensors, PLC, SCADA, and enterprise systems. It serves maintenance and operations teams and runs partner programs for technology, channel, and referral partners.
Netezza988 shared keywordsIBM is a global technology company whose business spans enterprise software (including Red Hat, HashiCorp, and Confluent), IT infrastructure such as mainframes, servers, and storage, and IT consulting services. The company is also investing heavily in quantum computing and AI-based enterprise offerings, including its Lightwell open-source software security clearinghouse and the Anderon quantum wafer foundry.
UpKeep926 shared keywordsUpKeep provides an asset operations management platform that combines CMMS, EAM, and APM capabilities for maintenance teams. The mobile-first solution helps technicians manage work orders, inventory, and asset lifecycles in the field to improve productivity, equipment reliability, and safety.
MaintainX924 shared keywordsMaintainX provides an AI-powered computerized maintenance management system and asset management platform designed for deskless frontline workers in industrial and operational settings. The platform enables maintenance, safety, and operational management via mobile devices, helping companies improve equipment uptime and reduce operational costs.
SafetyCulture729 shared keywordsSafetyCulture develops a workplace operations platform used by frontline teams to conduct inspections, report issues, and manage safety and quality processes.

Companies competing with Asset Watch for the same Google search keywords, organic and paid, via search-intersection analysis.

Legal entities · 1

corporate structure
Asset WatchDelaware

In the news

Research sources · 5

primary sources listed

5 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Asset Watch do?
AssetWatch provides sensor-based condition monitoring and predictive maintenance for industrial plants to prevent unplanned downtime.
Who are Asset Watch's investors?
Asset Watch's investors include Cerity Partners Ventures, G2 Venture Partners, Harmonic Growth Partners, JobsOhio Ventures, Monte Carlo Capital, OUP (Osage University Partners), Triangle Peak Partners, Osage University Partners and 3 more.
How much funding has Asset Watch raised?
Asset Watch has disclosed $149.5M raised across 8 of its 10 known rounds.
Where is Asset Watch headquartered?
Asset Watch is headquartered in Westerville, US.