Asset Watch
Westerville, US · Founded 2015 · Delaware corporation · 340 employees on LinkedIn · 13 known investors
AssetWatch provides cloud-based asset monitoring software and sensor technology to help manufacturing and industrial facilities prevent unplanned equipment downtime. The company serves operations teams seeking to shift from reactive to proactive maintenance strategies.
Also known as AssetWatch
Founders & leadership

Board


Investors · 13
Also in the syndicate · 2
Funding
SEC filings, press & company announcements$149.5M disclosed across 8 of 10 rounds · 2016–2026
- Undisclosed amountSeries BMar 2026
Wellington Management (lead), G2 Venture Partners, JobsOhio Growth Capital Fund, Osage University Partners, Standard Investments, Triangle Peak Partners
Source ↗ - Undisclosed amountSeries CMar 2026
Viking Global (lead), G2 Venture Partners, Harmonic Growth Partners, Osage University Partners, Triangle Peak Partners, Wellington Management
Source ↗
▶$74.3MraisedMay 2025 · 11 investors · Other TechnologyRule 506(b)
- Brian GrahamExecutive Officer, Director
- William ZellExecutive Officer, Director
- Sean PetersenDirector
- Fred TanneDirector
- William RuffExecutive Officer
- David MountDirector
- Martin MrugalDirector
- David MoritzDirector
- Offering amount
- $75M
- Amount sold
- $74.3M
- First sale
- Apr 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$25.2MraisedFeb 2024 · 8 investors · Other TechnologyRule 506(b)
- Brian GrahamExecutive Officer, Director
- Sean PattersonDirector
- William ZellExecutive Officer, Director
- Martin MrugalDirector
- Fred TanneDirector
- David MoritzDirector
- William RuffExecutive Officer
- David MountDirector
- Offering amount
- $25.2M
- Amount sold
- $25.2M
- First sale
- Feb 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$34.2MraisedOct 2023 · 16 investors · Other TechnologyRule 506(b)
- Robert LeeDirector
- Fred TanneDirector
- Martin MrugalDirector
- David MountDirector
- William RuffExecutive Officer, Director
- Brian GrahamExecutive Officer, Director
- William ZellExecutive Officer, Director
- David MoritzDirector
- Offering amount
- $34.2M
- Amount sold
- $34.2M
- Finders' fees
- $1.6M
- Placement agents
- Union Square Advisors LLC
- First sale
- May 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$5MraisedJan 2021 · 5 investors · Other TechnologyRule 506(b)
- William ZellExecutive Officer, Director
- Brian GrahamExecutive Officer, Director
- Flavio LobatoDirector
- Robert LeeDirector
- Fred TanneDirector
- John D'OrazioDirector
- Offering amount
- $6M
- Amount sold
- $5M
- First sale
- Jan 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$6.3MraisedSep 2020 · 24 investors · Other TechnologyRule 506(b)
- Flavio LobatoDirector
- John D'OrazioDirector
- Brian GrahamExecutive Officer
- William ZellExecutive Officer, Director
- Fred TanneDirector
- Robert LeeDirector
- Offering amount
- $10M
- Amount sold
- $6.3M
- First sale
- Jul 2019
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
▶$3.8MraisedJun 2019 · 21 investors · Other TechnologyRule 506(b)
- William ZellExecutive Officer
- Brian GrahamExecutive Officer
- John YoungExecutive Officer
- Amount sold
- $3.8M
- First sale
- Jun 2018
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
▶$230KraisedApr 2017 · 6 investors · Other TechnologyRule 506(b)
- Jeff HaskettExecutive Officer
- Rodolfo BellesiDirector
- Flavio LobatoDirector
- Robert LeeDirector
- William ZellExecutive Officer
- Fred TanneDirector
- John D'OrazioDirector
- Tad DritzExecutive Officer
- Amount sold
- $230K
- First sale
- Apr 2017
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
▶$515KraisedMar 2017 · 8 investors · Other TechnologyRule 506(b)
- Fred TanneDirector
- Robert LeeDirector
- William ZellExecutive Officer
- Tad DritzExecutive Officer
- John D'OrazioDirector
- Jeff HaskettExecutive Officer
- Rodolfo BellesiDirector
- Flavio LobatoDirector
- Amount sold
- $515K
- First sale
- Jan 2016
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026AssetWatch designs and delivers software and hardware for condition monitoring and predictive maintenance in industrial and manufacturing facilities. Its offering combines wireless sensors that capture full-spectral vibration and temperature data, plus oil analysis data, with a cloud-based platform that presents a consolidated view of asset health and return on investment for both facility-level and corporate users. Monitored equipment includes motors, gearboxes, pumps, fans and blowers, and compressors — assets whose failure typically causes lost production and costly repairs.
The company pairs its platform with human analysis: each customer site is assigned a dedicated condition monitoring engineer (CME) who interprets incoming sensor data and converts it into prescriptive maintenance recommendations, such as identifying a broken gearbox tooth ahead of imminent failure. Company materials state that more than 100 machine issues can be monitored and addressed early, and describe an operating philosophy of detecting issues in their infancy, resolving them in the least expensive manner, reporting proactive-maintenance impact across the organization, and continuously improving alongside customer maintenance teams.
AssetWatch positions its deployment model as requiring no capital expenditure, engineering work, or IT integration, and markets a 30-day risk-free trial priced at $199 that includes professional installation of up to 200 sensors, 24/7 monitoring with a dedicated CME, and unlimited software licenses.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 6
by search overlapCompanies competing with Asset Watch for the same Google search keywords, organic and paid, via search-intersection analysis.
Legal entities · 1
corporate structureIn the news
▸Research sources · 5
primary sources listed
- Asset Watchassetwatch.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Asset Watch do?
- AssetWatch provides sensor-based condition monitoring and predictive maintenance for industrial plants to prevent unplanned downtime.
- Who are Asset Watch's investors?
- Asset Watch's investors include Cerity Partners Ventures, G2 Venture Partners, Harmonic Growth Partners, JobsOhio Ventures, Monte Carlo Capital, OUP (Osage University Partners), Triangle Peak Partners, Osage University Partners and 3 more.
- How much funding has Asset Watch raised?
- Asset Watch has disclosed $149.5M raised across 8 of its 10 known rounds.
- Where is Asset Watch headquartered?
- Asset Watch is headquartered in Westerville, US.




