Arrows

Arrows sells software for B2B revenue teams that turns a sales team's working practices into a written, machine-readable "playbook" and then applies it to individual opportunities. For each deal the product maintains a "gameplan": a continuously updated plan of next steps from the present day to the expected close date, derived from deal context such as call transcripts, calendar meetings, email threads and CRM records. When a triggering event occurs — a call summary, a newly scheduled meeting, or a CRM update — the system re-runs the playbook and refreshes the plan.

Around the gameplan, Arrows performs background work on the rep's behalf rather than waiting for prompts: drafting post-call follow-up and recap emails, preparing pre-call briefs that summarize account status, champion and stakeholder details, deal size, close timing, competitive presence and blockers, producing scheduled daily briefs covering the day's calls, actions and at-risk deals, updating the CRM, building stakeholder maps, and flagging deals with no next scheduled conversation. Reps work in a dedicated workspace that shows each account's gameplan, ready and upcoming actions, close date and recent activity, positioned as an alternative to working directly in the CRM. The playbook itself is described as updating from observed rep behavior, with a changelog of what it revised.

Earlier in the company's history the product was positioned as a customer onboarding tool: shared action plans connected to HubSpot deals and tickets, used by onboarding, sales and customer success teams to give customers and internal owners a clear view of what comes next.

Founding story

The company was self-funded initially, with the founders stating the plan was to avoid outside capital as long as possible; as they learned more about the customer onboarding market they concluded that raising capital was necessary to scale the business, leading to a 2021 seed round.

Business model

Business-to-business software sold to sales and revenue organizations, with a demo-request entry point on the company website; the product integrates with CRM systems, with published material emphasizing a deep HubSpot integration.

Sold as a software product to companies' revenue teams; specific pricing terms are not stated in available material.

Traction

A published customer quote from the CEO of humanpredictions.io reported cutting average onboarding time by more than half and increasing annual retention by 23% after rebuilding onboarding processes on Arrows. A startup data listing reports roughly 10.8K monthly website visits and 1.4K followers, and staffing in the 1-10 range.

Latest developments

Current product messaging centers on agents that run a team's playbook, generate a gameplan for every deal, prepare pre-call and daily briefs, draft follow-ups and update the CRM, plus a rep workspace. The company publishes guidance on using Anthropic's Claude for sales workflows, including Claude "skills" it distributes free, Claude Cowork scheduled workflows, and a directory of Claude connectors for sales tools. In August 2025 Arrows was named a sponsor of the inaugural GTM Leadership Awards recognizing 40 go-to-market leaders.