/Companies

Appboy

NASDAQ: BRZEUnicorn · $5.9B

New York, US · Delaware corporation · 9 known investors

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Braze develops a customer engagement platform that combines first-party data management, machine learning models, and multi-channel orchestration tools to help brands deliver personalized interactions across email, mobile messaging, push notifications, social channels, and in-app experiences. The company serves enterprises and technology companies seeking to build and maintain direct customer relationships at scale.

Founders & leadership

JH
Jonathan HymanCo-founder
MG
Mark GhermezianCo-founder
MKMyles Kleeger
Myles KleegerExecutive
OB
Oliver BellExecutive
WM
William MagnusonChief Executive Officer, President and Director

Board

TPTom Peterson
Tom PetersonBoard directorVenture Partner at Rally Ventures Management, Llc
DP
Doug PepperBoard directorGeneral Partner at Shasta Ventures
NANeeraj Agrawal
Neeraj AgrawalBoard directorGeneral Partner at Battery Ventures
BTBruce Taragin
Bruce TaraginBoard directorManaging Director at Blumberg Capital

Investors · 9

Reported raises · per SEC filings

Form D private placements

$289.5M disclosed across 4 rounds · 2016–2025

▶$139.2MraisedApr 2025 · 121 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Myles KleegerExecutive Officer
  • Astha MalikExecutive Officer
  • Susan WisemanExecutive Officer
  • William MagnusonExecutive Officer, Director
  • Neeraj AgrawalDirector
  • Jonathan HymanExecutive Officer
  • Isabelle WinklesExecutive Officer
  • Tara Walpert LevyDirector
  • Fernando MachadoDirector
  • Yvonne WassenaarDirector
  • Phillip FernandezDirector
  • David ObstlerDirector
Offering amount
$139.2M
Amount sold
$139.2M
First sale
Mar 2025
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$80MraisedOct 2018 · 21 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Tom PetersonDirector
  • Susan WisemanExecutive Officer
  • Doug PepperDirector
  • Paul MaderaDirector
  • William MagnusonExecutive Officer, Director
  • Matthew JacobsonDirector
  • Jonathan HymanExecutive Officer
  • Neeraj AgrawalDirector
  • Paul GhermezianDirector
  • Myles KleegerExecutive Officer
  • Oliver BellExecutive Officer
  • Bruce TaraginDirector
Offering amount
$80M
Amount sold
$80M
First sale
Sep 2018
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$50MraisedAug 2017 · 14 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jonathan HymanExecutive Officer
  • Oliver BellExecutive Officer
  • Doug PepperDirector
  • Bruce TaraginDirector
  • Matthew JacobsonDirector
  • Tom PetersonDirector
  • Myles KleegerExecutive Officer
  • William MagnusonExecutive Officer, Director
  • Neeraj AgrawalDirector
  • Mark GhermezianExecutive Officer, Director
  • Susan WisemanExecutive Officer
Offering amount
$50M
Amount sold
$50M
First sale
Jul 2017
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$20.4MraisedJul 2017 · 11 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Myles KleegerExecutive Officer
  • Jonathan HymanExecutive Officer
  • Tom PetersonDirector
  • Doug PepperDirector
  • Neeraj AgrawalDirector
  • Bill MagnusonExecutive Officer, Director
  • Mark GhermezianExecutive Officer, Director
  • Oliver BellExecutive Officer
  • Bruce TaraginDirector
Offering amount
$20.4M
Amount sold
$20.4M
First sale
Apr 2016
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Valuation · disclosed

Disclosed events
$5.9Bvaluation at IPONov 2021 · $65.00/share · 424B4
filing ↗

Source: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.

Frequently asked questions

What does Appboy do?
Braze develops a customer engagement platform that combines first-party data management, machine learning models, and multi-channel orchestration tools to help brands deliver personalized interactions across email, mobile messaging, push notifications, social channels, and in-app experiences. The company serves enterprises and technology companies seeking to build and maintain direct customer relationships at scale.
Who founded Appboy?
Appboy was founded by Jonathan Hyman, Mark Ghermezian.
Who are Appboy's investors?
Appboy's investors include Battery Ventures, Accelerator Ventures, Blumberg Capital, Bullpen Capital, ICONIQ Capital, Meritech Capital Partners, Metamorphic Ventures, Rally Ventures Management, Llc and 1 more.
How much funding has Appboy raised?
Appboy has disclosed $289.5M raised across 4 rounds.
Where is Appboy headquartered?
Appboy is headquartered in New York, US.