Amt
Entrepreneur First '24London, GB · Founded 2024 · 3 known investors
AMT is an operating system for creator marketing that automates campaign management, creator outreach, and partnership tracking for brands. The platform enables companies of any size to run creator marketing programs without scaling headcount.
AI & Machine LearningCreator EconomyEnterprise SoftwareMarketing TechSaaS
Founders & leadership
Amt was founded in 2024 by Christian Johnston and Tom Hollands.
CJ
Christian JohnstoninCo-Founder & CEOChristian Johnston finished first in his year studying mathematics and computer science at Durham University. He went on to build enterprise-grade adtech infrastructure serving 2.5 billion daily users at one of Europe's leading adtech companies, and joined amt as founding CTO before becoming CEO.
TH
Tom HollandsinFounding CEOTom Hollands graduated first in his cohort in theoretical physics at University College London. He has since led marketing at the USV-backed startup Wren, managed creator partnerships at Turpentine, and developed AI products serving more than 10 million users at Xydus.
SI
Sasha IatseniainFounding Designer
RA
Rad AswaniinFounding Marketer
TG
Tisha GadainFounding Account Executive
FS
Frank SloanEngineer
AB
Aleksandar BegovicOperations
Investors · 3
Competitors · 10
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Stack Influence20 shared keywordsStack Influence operates a micro influencer marketing platform that matches brands with creators using psychographic, demographic, and geographic data, handling product shipping, creative briefs, and campaign management. It generates user-generated content and testimonials for brands, provides full UGC rights and real-time analytics, and converts top creators into ambassador or affiliate programs.
Modash19 shared keywordsModash is an influencer marketing platform that helps brands run creator campaigns end-to-end, from influencer discovery to reporting. It handles product gifting at scale, affiliate links and discount codes, attribution, automated payouts, and integrates Shopify data for reporting.
Upfluence19 shared keywordsUpfluence is an AI-powered influencer marketing platform that lets ecommerce brands discover creators, run and manage campaigns, track sales and ROI, and pay creators in one system. It integrates with tools like Shopify, WooCommerce, Klaviyo, and Amazon, and includes an AI co-pilot called Jaice that recommends creators and drafts outreach.
Later16 shared keywordsLater is a platform for influencer marketing, social media management, and creator commerce that helps brands plan content, run campaigns, and track performance alongside creators.
Hootsuite16 shared keywordsHootsuite is a social media management platform that helps organizations manage, analyze, and optimize their social media presence across multiple networks. The company serves businesses of all sizes, from small companies to enterprises, providing tools for social marketing, listening, employee advocacy, and customer service.
Influee16 shared keywordsInfluee is a UGC (user-generated content) platform that connects e-commerce brands with a global network of vetted creators to produce, edit, and manage conversion-focused video ads for channels like TikTok and Instagram. It offers campaign creation tools, an AI video editor with subtitles and templates, and creator management for brands running paid social advertising.
Influencity14 shared keywordsInfluencity is a platform for discovering, managing, and analyzing influencer marketing campaigns, with features for social media management, social listening, and community engagement across 200M+ creators and 100M+ content sources.
Insense13 shared keywordsInsense is a platform for creating and scaling user-generated content (UGC) and influencer marketing campaigns, offering a self-service creator marketplace and managed services for end-to-end campaign management. It serves DTC brands, mobile apps, and advertising agencies, with features including creator sourcing, automated contracts, payments, content licensing, and integrations for TikTok, Meta, and Shopify.
Companies competing with Amt for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Amt do?
- AMT is an operating system for creator marketing that automates campaign management, creator outreach, and partnership tracking for brands. The platform enables companies of any size to run creator marketing programs without scaling headcount.
- Who founded Amt?
- Amt was founded by Christian Johnston, Tom Hollands in 2024.
- Who are Amt's investors?
- Amt's investors include Entrepreneur First, Mythos Ventures Management, Llc, NFX.
- Where is Amt headquartered?
- Amt is headquartered in London, GB.