Amt

AMT, legally Agentic Marketing Technologies, sells an AI-driven platform for running creator (influencer) marketing campaigns end to end. Its AI agent, called Lyra, converses with creators in natural language to source and vet them, book campaigns, negotiate deliverables and pricing, handle outreach and follow-ups, arrange product shipping, collect usage rights, issue payments and report results. Campaigns are run across Instagram, TikTok and YouTube, and the platform supports gifting/product seeding, paid sponsored partnerships, UGC production with raw and edited files plus usage rights, and tiered programmes that move top-performing gifting creators into affiliate or paid partnerships. The company positions the product as an operating system for creator marketing that replaces a stack of separate SaaS tools (the site claims 7+) and reduces the headcount normally needed to scale a programme.

The product is built on multiple third-party AI models selected per task: OpenAI models for general use, Google Gemini for multimodal analysis of creator videos, and Hume AI for tone. Company statements say the ability to "watch" and interpret creator content allows personalised communication and retention of relationship history across brands, similar to a human partnerships manager. Operationally, the site advertises onboarding in under seven days, Shopify integration, real-time and daily (24-hour) performance refreshes covering posts, views, engagement and sales, and results-based pricing rather than per-seat licensing.

Customers cited publicly include DTC and consumer brands such as Le Petit Lunetier, Neoplants, Wild, Noshinku, Reading.com and UNiDAYS. Target segments listed are DTC brands running continuous creator programmes, agencies managing multiple clients, creator-led products and apps using UGC for acquisition, and small in-house teams.

Founding story

Co-founder and CEO Tom Hollands encountered the problem while managing influencer marketing budgets, observing that scaling influencer marketing relied on loading junior staff with more partnerships than they could track or follow up on. Co-founder Christian Johnston (described in TechCrunch as CTO) had previously built adtech data infrastructure, with a background in software engineering at Permutive and in cybersecurity. The company's own account says brands succeeding in creator marketing were doing so manually with more headcount, and AMT was built so brands of any size could compete.

Business model

B2B software/managed service sold to brand marketing teams and agencies. The website states pricing is results-based rather than per-seat, contrasting AMT with employee-plus-SaaS and agency models billed by salary/licence or billable hours; TechCrunch notes incumbent SaaS platforms typically charge by seat and that AMT's largely automated approach carries different economics.

Results-based pricing for fully managed creator campaigns; the team page states the company has reached seven-figure ARR.

Traction

The team page reports 7-figure ARR, 100K+ creators per month, hundreds of brands, and $5M+ raised. TechCrunch reported in March 2025 that AMT had launched three months earlier and already had customers including Le Petit Lunetier, Neoplants and Wild. Website case studies cite 5.8x ROAS with a 32% CTR uplift for Le Petit Lunetier, 60% lower CPA and add-to-cart-to-purchase conversion rising from 14% to 29% for Noshinku, and 29M+ total views with seven videos over 1M each for Reading.com. Testimonials describe 500+ creators live in one month and 1M+ impressions (Noshinku), 91 creator partnerships live on launch day with 1.5M+ impressions (Neoplants), and 700+ pieces of content for a US launch (Wild).

Latest developments

Company materials report cumulative funding of over $5 million, seven-figure ARR, 100K+ creators engaged per month and hundreds of brands, alongside published case studies with Le Petit Lunetier, Noshinku and Reading.com.