Insense

Insense operates an influencer and user-generated content (UGC) marketing platform that lets brands source creators, brief them, license the resulting content, and distribute it across organic and paid social channels. The platform combines a vetted creator marketplace of more than 100,000 creators across 35+ countries with an influencer outreach tool that draws on a database of over 7 million Meta and TikTok influencers and uses AI-assisted, personalized outreach workflows.

Campaign types supported include UGC production (edited and raw footage), product seeding, organic influencer posts, Meta Partnership Ads (formerly whitelisting), TikTok Spark Ads, and affiliate and TikTok Shop programs. Operational tooling covers creative brief templates, automated legal agreements, automated creator payments, a Payments & Copyrights workflow that records perpetual content usage rights on approval, performance tracking, and a Shopify integration for bulk shipping details in product-seeding campaigns. The company states that brands typically receive creator applications within 48 hours and first content assets within 14 days, and that automation can save more than 40 hours per month.

Business model

Insense is offered in two delivery modes: a self-service SaaS-enabled creator marketplace where brand teams run campaigns themselves with a free trial available, and managed services in which the Insense team handles end-to-end campaign management from strategy and creative concepts through execution and optimization. Managed services are sold as customizable packages scoped through a consultation call, and brands can combine both models.

Traction

The website cites more than 3,500 DTC brands, mobile apps, and advertising agencies as customers, a marketplace of over 100,000 creators in 35+ countries, a database of over 7 million Meta and TikTok influencers, and an influencer activation rate above 20% in product-seeding campaigns. A customer testimonial references a relationship of more than five years.