Ami

AMI Paris is a Paris-based fashion label operating under the Ami Alexandre Mattiussi name. Its product range covers men's and women's ready-to-wear (jackets and coats, shirts, denim, knitwear, sweatshirts and hoodies, T-shirts and polos, trousers, shorts, skirts, dresses and jumpsuits, underwear), tailoring, shoes (sneakers, leather shoes, flats), leather goods (handbags, tote bags, crossbody and mini bags, messengers and backpacks) and small leather goods such as card holders and wallets, plus accessories including belts, jewelry, caps, hats, socks, key rings, scarves and sunglasses. Alongside the main collections, the brand markets recurring lines and capsules such as Ami de Coeur, the Sweetheart Capsule, ceremony and gift selections, a children's line (Ami Kids / Kidwear), and a second-hand offering (Seconde Main).

The brand runs a seasonal runway calendar, with show and "keylooks" pages published for collections from Spring Summer 2024 through Spring Summer 2027, and an editorial "News" section covering collection launches, store and location features (for example Place des Victoires, Le Marais, Le Carrousel) and collaborations or celebrity-linked features.

Business model

AMI Paris sells branded apparel and accessories, distributing directly to consumers through its multi-language, multi-currency online store and through physical stores listed on its site.

Revenue derives from the sale of ready-to-wear, footwear, leather goods and accessories at retail prices via the brand's own e-commerce channel and stores, including a second-hand resale category.