Ambassador
Techstars '11Royal Oak, US · Founded 2016 · Maine LLC · 4 known investors
Ambassador is a customer lifecycle operating system that runs affiliate, referral, loyalty, advocacy, and influencer programs on a unified platform, orchestrated by its AI system HiroAI. It provides multi-touch attribution, automated program management, and finance-grade reporting for enterprise and mid-market revenue teams.
Founders & leadership
TE
Thomas E WatsonManager of Issuer
Investors · 4
Reported raises · per SEC filings
Form D private placements$2M disclosed across 1 of 2 rounds · 2016–2025
▶$2MraisedJun 2016 · 11 investors · ResidentialRule 506(b)
▶$2MraisedJun 2016 · 11 investors · Residential
Rule 506(b)Officers, directors & promoters on the filing
- Thomas E WatsonExecutive Officer, Director, Promoter
- Offering amount
- $2M
- Amount sold
- $2M
- Minimum investment
- $50K
- First sale
- May 2016
- Incorporated
- Limited Liability Company, Maine, 2016
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
2 people who came through Ambassador went on to found or lead other companies.
Competitors · 5
by search overlapImpact175 shared keywordsimpact.com offers an AI-powered platform for managing partnership marketing programs, unifying affiliate, creator/influencer, and customer referral programs in one dashboard. It provides tools for partner discovery, recruitment, contracting, payment, tracking, fraud protection, and performance optimization for brands.
Yotpo152 shared keywordsYotpo offers loyalty and retention software for eCommerce brands, letting them build points-based, tiered, and VIP rewards programs with digital wallet passes, integrations, and analytics. The platform serves both small businesses and enterprises and connects with eCommerce platforms, POS systems, CRMs, and marketing tools.
Extole148 shared keywordsExtole offers an enterprise referral marketing platform that lets brands build, run, and optimize customer referral programs across web, mobile, in-store, and call-center touchpoints. It provides APIs, SDKs, a drag-and-drop flow builder, customizable rewards, fraud protection, and real-time analytics.
Affise124 shared keywordsAffise provides affiliate and partner marketing software for managing partnerships, tracking campaigns, analyzing performance, and processing affiliate payouts. It serves ad networks, media buying teams, marketing agencies, brands, mobile app developers, and iGaming operators, with tools including real-time analytics, mobile attribution, and fraud prevention.
Zendesk101 shared keywordsThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.
Companies competing with Ambassador for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Ambassador mutual cat bond and ILW fund nears $900m in assets - Artemis.bmartemis.bm · Jul 2026
Gordie Howe Bridge funding debate: US Ambassador says Canada’s costs will be repaidclickondetroit.com · Jul 2026Frequently asked questions
- What does Ambassador do?
- Ambassador is a customer lifecycle operating system that runs affiliate, referral, loyalty, advocacy, and influencer programs on a unified platform, orchestrated by its AI system HiroAI. It provides multi-touch attribution, automated program management, and finance-grade reporting for enterprise and mid-market revenue teams.
- Who are Ambassador's investors?
- Ambassador's investors include NW Angel, Techstars, Wakestream Ventures, Ludlow Ventures.
- How much funding has Ambassador raised?
- Ambassador has disclosed $2M raised across 1 of its 2 known rounds.
- Where is Ambassador headquartered?
- Ambassador is headquartered in Royal Oak, US.