Who are Ambassador's investors?

Ambassador's investors include NW Angel, Techstars, Wakestream Ventures, Insight Partners, Ludlow Ventures.

How much funding has Ambassador raised?

Ambassador has disclosed $2M raised across 1 of its 2 known rounds.

Where is Ambassador headquartered?

Ambassador is headquartered in Royal Oak, US.

Ambassador

Techstars '11

Royal Oak, US · Founded 2016 · Maine LLC · 5 known investors

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Ambassador is a customer lifecycle operating system that runs affiliate, referral, loyalty, advocacy, and influencer programs on a unified platform, orchestrated by its AI system HiroAI. It provides multi-touch attribution, automated program management, and finance-grade reporting for enterprise and mid-market revenue teams.

Enterprise Software Marketing Tech SaaS

Founders & leadership

Thomas E WatsonManager of Issuer

Investors · 5

NW Angellisted by NW AngelSeattle

Techstarslisted by TechstarsBoulder · $220K

How we know: the Techstars portfolio · Not right? Tell us

Wakestream Ventureslisted by Wakestream VenturesGrand Rapids · $150K – $500K

How we know: Wakestream Ventures's portfolio page · Not right? Tell us

Insight PartnersreportedNew York · $120M – $350M

How we know: a partner's Signal profile · Not right? Tell us

Ludlow VenturesreportedOak Park · $50K – $1M

How we know: funding news · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$2M disclosed across 1 of 2 rounds · 2016–2025

▶$2MraisedJun 2016 · 11 investors · Residential

Rule 506(b)

Officers, directors & promoters on the filing

Thomas E WatsonExecutive Officer, Director, Promoter

Offering amount: $2M
Amount sold: $2M
Minimum investment: $50K
First sale: May 2016
Incorporated: Limited Liability Company, Maine, 2016
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

3 people who came through Ambassador went on to found or lead other companies.

JD EpsteinFounder & CEOFounded Onboard.io Will StevensonVP of Customer Success & OperationsFounded Onboard.io Jeffrey DouglasFounder & CEOFounded Onboard.io

Related companies · 5

Impact Holdingsimpact.com provides a partnership management platform that helps enterprises optimize and manage various types of business partnerships across multiple channels. The company serves growth-focused organizations looking to scale through technology-enabled partnership strategies.

YotpoYotpo offers loyalty and retention software for eCommerce brands, letting them build points-based, tiered, and VIP rewards programs with digital wallet passes, integrations, and analytics. The platform serves both small businesses and enterprises and connects with eCommerce platforms, POS systems, CRMs, and marketing tools.

ExtoleExtole offers an enterprise referral marketing platform that lets brands build, run, and optimize customer referral programs across web, mobile, in-store, and call-center touchpoints. It provides APIs, SDKs, a drag-and-drop flow builder, customizable rewards, fraud protection, and real-time analytics.

AffiseAffise provides affiliate and partner marketing software for managing partnerships, tracking campaigns, analyzing performance, and processing affiliate payouts. It serves ad networks, media buying teams, marketing agencies, brands, mobile app developers, and iGaming operators, with tools including real-time analytics, mobile attribution, and fraud prevention.

Zendesk New YorkThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.

Companies working in the same space as Ambassador.

In the news

Seattle startup Ambassador raises $7M to help companies analyze customer feedback with help from AI – GeekWiregeekwire.com · Dec 2025

Frequently asked questions

What does Ambassador do?: Ambassador is a customer lifecycle operating system that runs affiliate, referral, loyalty, advocacy, and influencer programs on a unified platform, orchestrated by its AI system HiroAI. It provides multi-touch attribution, automated program management, and finance-grade reporting for enterprise and mid-market revenue teams.
Who are Ambassador's investors?: Ambassador's investors include NW Angel, Techstars, Wakestream Ventures, Insight Partners, Ludlow Ventures.
How much funding has Ambassador raised?: Ambassador has disclosed $2M raised across 1 of its 2 known rounds.
Where is Ambassador headquartered?: Ambassador is headquartered in Royal Oak, US.