Allure Security
Wellesley, US · Founded 2011 · Delaware corporation · 59 employees on LinkedIn · 5 known investors
Allure Security provides brand protection against digital impersonation, using AI to monitor URLs, social profiles, apps, and deepfakes for phishing and spoofing threats. Its managed service detects malicious infrastructure, injects decoy credentials to disrupt attackers, and runs a 24/7 SOC to take down threats for enterprise security teams.
Also known as Allure Security Technology
Founders & leadership
Allure Security was founded in 2011 by Salvatore Stolfo.
Board
Investors · 5
Reported raises · per SEC filings
Form D private placements$25.7M disclosed across 3 rounds · 2017–2024
▶$8.9MraisedApr 2024 · 12 investors · Other TechnologyRule 506(b)
- David J. Murphy, IIIDirector
- Jack HembroughDirector
- Robert DavoliDirector
- Josh ShaulExecutive Officer, Director
- Richard GrinnellDirector
- Offering amount
- $9.2M
- Amount sold
- $8.9M
- First sale
- Mar 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$9.9MraisedFeb 2023 · 16 investors · Other TechnologyRule 506(b)
- Richard GrinnellDirector
- Jack HembroughDirector
- Joshua ShaulExecutive Officer, Director
- Robert DavoliDirector
- David J. Murphy, IIIDirector
- Offering amount
- $9.9M
- Amount sold
- $9.9M
- First sale
- Nov 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$6.9MraisedAug 2019 · 9 investors · Other TechnologyRule 506(b)
- Salvatore StolfoExecutive Officer, Director
- David J. Murphy, IIIDirector
- Richard GrinnellDirector
- Mark JaffeExecutive Officer, Director
- Offering amount
- $7.3M
- Amount sold
- $6.9M
- First sale
- Aug 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Allure Security is a cybersecurity company focused on digital impersonation threats that occur outside an organization's network perimeter. Its platform monitors for phishing sites registered using a customer's brand name, fraudulent social media profiles posing as company support or staff, malicious mobile apps, dark web activity, and deepfake or executive impersonation content. Rather than delivering alerts alone, the company positions itself as an end-to-end service: it detects candidate threats, investigates and confirms malicious intent, and then executes takedowns.
The offering combines AI-based detection with a 24/7 security operations center that works directly with domain registrars, hosting providers, and online platforms to remove impersonating content. The company reports analyzing over 1.5 billion URLs daily, a median detection-to-block time of roughly 15 minutes, more than 340,000 threats eliminated in 2025, and a false positive rate below 1%. A customer-facing dashboard tracks threats and takedown progress and retains screenshots, timestamps, and chain-of-custody records for compliance and legal documentation. Alerts can be routed into existing tools through an API, email, Slack, or Microsoft Teams.
Business model
Allure Security sells a managed brand protection service to organizations, combining a monitoring and takedown platform with an in-house SOC that owns the remediation workflow on the customer's behalf. Prospective customers engage through a demo request and a customized assessment of active impersonation and phishing infrastructure targeting their organization.
Traction
Publicly stated operating figures include more than 1.5 billion URLs analyzed daily, over 340,000 threats eliminated in 2025, a median time to block of approximately 15 minutes, and a false positive rate under 1%.
▸Full profile — market position, technology, go-to-market
Market position
Allure Security operates in brand protection, anti-phishing takedown, and the emerging disinformation security segment, positioning itself against digital risk protection platforms that provide alerting without managed remediation.
Allure Security contrasts its approach with digital risk platforms that surface findings and leave remediation to the customer, stating that its team handles every step from detection to confirmed removal. Additional differentiators it cites are pre-launch detection of attacker infrastructure, a median block time of about 15 minutes with most sites removed within hours, decoy credential injection that degrades stolen data rather than only detecting theft, and automatically retained evidence including screenshots, timestamps, and chain of custody.
Technology
The company's detection layer uses AI models that scan more than 1.5 billion URLs per day and are designed to identify malicious infrastructure while attackers are still configuring it, before a campaign goes live. It also uses patented decoy technology that injects false credentials into live phishing sites in order to corrupt the credential data attackers collect and to expose the infrastructure used in subsequent campaigns. The company states its detection models are retrained on observed campaigns as attacker tactics shift toward AI-generated and synthetic media threats.
Go-to-market
The company markets through its website with demo requests and a no-commitment customized assessment of impersonation threats targeting a prospect's brand, supported by content marketing such as a guide on disinformation security that cites a Gartner prediction that 50% of enterprises will invest in disinformation security by 2027.
Enterprise security teams and brands across industries whose names are used by attackers to defraud customers or to socially engineer employees, including organizations needing compliance and legal documentation of takedown activity. Coverage extends to executive protection, addressing spoofed executives, fake recruiter profiles, and deepfakes.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 10
by search overlap
Companies competing with Allure Security for the same Google search keywords, organic and paid, via search-intersection analysis.
Legal entities · 1
corporate structure▸Research sources · 1
primary sources listed
- Allure Securityalluresecurity.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Allure Security do?
- Allure Security provides brand protection and phishing takedown services against digital impersonation across web, social, mobile and dark web.
- Who founded Allure Security?
- Allure Security was founded by Salvatore Stolfo in 2011.
- Who are Allure Security's investors?
- Allure Security's investors include Curql Collective, LLC, Glasswing Ventures, Gutbrain Ventures, Next Level Ventures, Riverside Acceleration Capital.
- How much funding has Allure Security raised?
- Allure Security has disclosed $25.7M raised across 3 rounds.
- Where is Allure Security headquartered?
- Allure Security is headquartered in Wellesley, US.