Red Points
Founded 2011 · 324 employees on LinkedIn · 6 known investors
Red Points provides brand protection services including counterfeit removal, anti-piracy, domain management, and impersonation removal across digital channels like marketplaces, websites, and social media. The platform serves brands and content creators looking to protect their intellectual property and online reputation.
Also known as Red Points Solutions
Founders & leadership
Investors · 6
Company profile
researched Aug 2026Red Points operates an AI-driven brand protection platform that identifies and removes online infringements of a brand's intellectual property. Product lines cover brand protection (counterfeit listing and seller removals), anti-piracy (removal of illegally distributed content), domain management (detection, monitoring and recovery of domains misusing a brand), impersonation removal (fake websites, social profiles and ads), gray market enforcement against unauthorized sellers and parallel imports, social video growth and monetization for video content, and deepfake protection on social media. A Revenue Recovery Program offers litigation against infringing sellers positioned as zero cost to the customer, with recovered funds returned to the brand.
Enforcement spans marketplaces, search engines, social media, advertising, mobile apps, domains, video platforms, fake websites and AI-based commerce experiences, with regional coverage described for North America, Mainland China including domestic Chinese platforms, EMEA, APAC and LATAM. The technology stack includes Red Points Copilot, an AI assistant offering predictive infringement detection models, automation rule suggestions, seller risk scoring to flag repeat infringers, and a computer vision assistant that expands image portfolios used for detection. The company states its models are trained on brand protection data at a volume of 2.7 billion data points monthly, with custom models per product asset and daily human oversight.
Alongside software, Red Points sells expert-led services including online investigations, IP registration, test purchases, seller notices, network mapping intelligence and domain dispute resolution, and describes its offering as fully managed, with detection logic, automation rules and enforcement maintained by its own analysts.
Business model
Red Points sells a managed software platform plus expert services to brands, marketed through sales-led demos and strategy calls with a pricing page and a referral program offering up to $10,000 to referrers and one month free to the referred business. Detection and enforcement are positioned as unlimited and always on rather than metered by analyst hours or peak-season add-ons. The Revenue Recovery Program monetizes litigation outcomes against counterfeiters, presented as zero cost to the brand.
Revenue derives from subscriptions to the managed brand protection platform and associated expert-led services, complemented by litigation-based revenue recovery against infringing sellers.
Traction
Publicly cited customer results include over 4,700 fake websites removed for Cotopaxi, over 4,600 for Burton, 638,653 listings removed for FILA Italy, $22M in infringements removed for Topcon, and $1.6M in infringements enforced for another brand, alongside a stated base of more than 1,300 brands.
▸Full profile — market position, technology, go-to-market, geography
Market position
The company states that more than 1,300 brands use its platform and cites customer-reported outcomes such as a 95% automation rate and thousands of fake websites removed per account.
Positioning centers on uncapped 24/7 detection and enforcement without additional purchases, breadth of channel coverage including domestic Mainland China platforms, search engines and deep web sources, AI models trained on a large proprietary brand protection dataset, fully managed service delivery, zero-cost litigation for revenue recovery, and priority partner status with platforms including former platform executives on its management team.
Technology
The platform uses AI models for infringement detection and enforcement across digital channels, including predictive models, computer vision for image matching of authorized and infringer-made product images, seller risk scoring, and contextual automation rule suggestions delivered through the Red Points Copilot assistant. The company describes ten years of model training and a monthly training volume of 2.7 billion data points, with custom models per product asset reviewed daily by staff.
Go-to-market
Direct sales supported by demo requests, free strategy calls and a published pricing path; a partner program, affiliate program and business referral incentive; and content marketing assets such as a blog, knowledge center, webinars, podcast and press room. The company also cites platform partnerships giving it API connections, priority reporting and regional escalation paths with online platforms.
Brands of varying sizes seeking to protect intellectual property and revenue online, including consumer goods and apparel companies, B2B manufacturers, and content and video creators. Named customers on the company site include Cotopaxi, Burton, Topcon and FILA Italy.
Geography
Coverage is marketed across North America, Mainland China, EMEA, APAC and LATAM, with advertising takedowns offered in more than 240 countries and territories. The website is offered in English, Spanish and German.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 1
by search overlapCompanies competing with Red Points for the same Google search keywords, organic and paid, via search-intersection analysis.
▸Research sources · 1
primary sources listed
- Red Pointsredpoints.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Red Points do?
- Red Points runs an AI-based brand protection platform that detects and removes counterfeits, piracy, impersonation and fraud online.
- Who are Red Points's investors?
- Red Points's investors include Bootstrap Europe, BStartup, Iris Capital, Mangrove Capital Partners, Northzone, Summit Partners.