AirOps

AirOps (legal entity Rivington Labs, Inc.) was founded by Alex Halliday (CEO), Matt Hammel (COO) and Berna Gonzalez (CTO); LinkedIn lists the company's founding year as 2021, while a November 2025 Fortune profile describes Halliday as having founded the company in "early 2022," prior to the public launch of ChatGPT. Halliday had previously led product at fast-growing consumer/creator startups Teespring and MasterClass. AirOps did not start as an AI-search company: it initially focused on helping non-technical employees at companies access and act on internal data. As large language models matured, the founders noticed marketers becoming their core user base, using the product to create and refresh content, and pivoted AirOps into a dedicated AI content/marketing workflow platform.

The company is dual-headquartered in San Francisco and New York. It raised a $15.5 million Series A, announced October 2, 2024, led by Sandhya Hegde at Unusual Ventures, with participation from Wing VC, Founder Collective, Xfund, Alt Capital, and angel investors Lauryn Motamedi, David Rogier and JD Ross. At the time, AirOps described itself as a platform for 'moonshot marketers' building AI-first growth strategies, working with early agency partners such as Graphite, Hypergrowth Partners and GrowthX Labs, and serving customers including Monday.com, Webflow and Ramp.

As generative AI reshaped how consumers discover information, AirOps repositioned itself around Answer Engine Optimization (AEO)/AI search visibility, launching an AI agent product called 'Quill' and building out a suite of insight and action tools (Grid, Brand Kit, Offsite, Page360, Prompt Discovery, Prompt Mining, Content Publish Tracking, Multi-Model). In November 2025, AirOps announced a $40 million Series B led by Greylock partner Mike Duboe at a $225 million valuation; Greylock said it saw the shift from traditional search to LLM-based discovery as a 'hair-on-fire problem for CMOs.' The round, which closed in about five days from term sheet, was notable for also drawing participation from more than two dozen CMOs and marketing leaders as individual investors. AirOps says the new capital will accelerate its product roadmap, deepen its enterprise go-to-market motion (including European expansion), and grow its Content Engineering community, certification program (AirOps University) and research arm.

Business model

B2B SaaS sold to enterprise and mid-market marketing/SEO teams and agencies, with a self-serve free trial, tiered/enterprise pricing, and a certified-partner/agency ecosystem (AirOps Experts, AirOps University).

Subscription software licensing (seat/usage-based platform access), with enterprise contracts sold via direct sales ("Book a Demo") alongside a self-serve free-trial tier.