AirOps
San Francisco, US · Founded 2021 · 173 employees on LinkedIn · 19 known investors
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AirOps provides AI-powered workflows for content teams to develop and optimize SEO and AI-engine-optimized content at scale. The platform serves marketing and content teams building searchable content strategies in the AI era.
Founders & leadership
AirOps was founded in 2021 by Berna Gonzalez, Alex Halliday, and Matt Hammel.
Board
Investors · 19
Also in the syndicate · 10
Funding
SEC filings, press & company announcements$40M disclosed across 1 of 4 rounds · 2024–2025
- $40MSeries BNov 2025 · 2 sources
Greylock (lead), Founder Collective, Frontline, Unusual Ventures, Village Global, Wing VC, Xfund
Source ↗ - Undisclosed amountSeries AOct 2024
Unusual Ventures (lead), Alt Capital, Founder Collective, Wing VC, Xfund
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Valuation · disclosed
Disclosed eventsSource: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.
Company profile
researched Aug 2026AirOps (legal entity Rivington Labs, Inc.) was founded by Alex Halliday (CEO), Matt Hammel (COO) and Berna Gonzalez (CTO); LinkedIn lists the company's founding year as 2021, while a November 2025 Fortune profile describes Halliday as having founded the company in "early 2022," prior to the public launch of ChatGPT. Halliday had previously led product at fast-growing consumer/creator startups Teespring and MasterClass. AirOps did not start as an AI-search company: it initially focused on helping non-technical employees at companies access and act on internal data. As large language models matured, the founders noticed marketers becoming their core user base, using the product to create and refresh content, and pivoted AirOps into a dedicated AI content/marketing workflow platform.
The company is dual-headquartered in San Francisco and New York. It raised a $15.5 million Series A, announced October 2, 2024, led by Sandhya Hegde at Unusual Ventures, with participation from Wing VC, Founder Collective, Xfund, Alt Capital, and angel investors Lauryn Motamedi, David Rogier and JD Ross. At the time, AirOps described itself as a platform for 'moonshot marketers' building AI-first growth strategies, working with early agency partners such as Graphite, Hypergrowth Partners and GrowthX Labs, and serving customers including Monday.com, Webflow and Ramp.
As generative AI reshaped how consumers discover information, AirOps repositioned itself around Answer Engine Optimization (AEO)/AI search visibility, launching an AI agent product called 'Quill' and building out a suite of insight and action tools (Grid, Brand Kit, Offsite, Page360, Prompt Discovery, Prompt Mining, Content Publish Tracking, Multi-Model). In November 2025, AirOps announced a $40 million Series B led by Greylock partner Mike Duboe at a $225 million valuation; Greylock said it saw the shift from traditional search to LLM-based discovery as a 'hair-on-fire problem for CMOs.' The round, which closed in about five days from term sheet, was notable for also drawing participation from more than two dozen CMOs and marketing leaders as individual investors. AirOps says the new capital will accelerate its product roadmap, deepen its enterprise go-to-market motion (including European expansion), and grow its Content Engineering community, certification program (AirOps University) and research arm.
Business model
B2B SaaS sold to enterprise and mid-market marketing/SEO teams and agencies, with a self-serve free trial, tiered/enterprise pricing, and a certified-partner/agency ecosystem (AirOps Experts, AirOps University).
Subscription software licensing (seat/usage-based platform access), with enterprise contracts sold via direct sales ("Book a Demo") alongside a self-serve free-trial tier.
▸Full profile — profile (continued), go-to-market, ownership
Profile (continued)
By mid/late-2026, AirOps reported serving 1,000+ brands and named customers including Webflow, Klaviyo, Wiz, Kayak, Ramp, Carta, Chime, Monday.com, Asana, Docebo, Angi/HomeAdvisor, Harvard Business Publishing, LegalZoom, Skio, Oyster, Parallel, Kong, Conviva, Bitly, Lightspeed, Brainlabs, Animalz and Product Marketing Alliance, among others, with case studies citing large gains in AI-citation share, content-refresh velocity and organic/AI-sourced traffic and conversion. The company publishes an active blog/research program (including an annual 'Marketing Leaders Reality Index' survey report), runs an annual customer conference ('AirOps Next'), and has built distribution through an MCP/Claude connector, a G2 reviews integration, and comparison content positioning it against both AI-visibility-tracking startups (Profound, Scrunch AI, Athena HQ, Peec AI) and incumbent SEO platforms (Ahrefs, Semrush, Conductor).
On LinkedIn, AirOps reports roughly 19,700 followers, 51–200 employees, and lists its industry as Software Development; the company is privately held with no disclosed IPO plans. Total disclosed funding across the two announced priced rounds (Series A + Series B) is approximately $55.5 million; an earlier undisclosed pre-seed/seed round, if any, was not identified in public sources.
Go-to-market
Enterprise and mid-market B2B/SaaS, e-commerce and marketplace companies' content, SEO and growth marketing teams, plus marketing agencies managing multiple clients.
Ownership
private
Compiled by commissioned research from 26 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 8
by search overlap
Companies competing with AirOps for the same Google search keywords, organic and paid, via search-intersection analysis.
Customers & partners
Named customers · 15
Relationships the company or its partners disclosed publicly — case studies, joint announcements, press.
Timeline · 13
launches, deals, and filingsLets customers pick AI model/reasoning effort per job across Anthropic, OpenAI and open-source models (or Auto Mode) to cut token spend while holding output quality; cited case: Deputy cut costs 64%.
New G2 MCP integration pulls live third-party review data directly into AirOps Playbooks for content grounded in review evidence.
Customer/industry conference; recap post cites 250+ marketing leaders attending.
Introduced Quill, AirOps' AI agent 'captain' built to drive AI-search visibility results directly (cited early results: 93% increase in ChatGPT citations for Asana; 165% more citations for Parallel).
Helps teams validate and prioritize which prompts to track based on volume, intent and coverage gaps.
Connects individual published content actions to downstream AI-visibility and traffic metrics.
Lets teams programmatically pull buyer questions from sources like Gong, Zendesk and Intercom (via MCP) into AirOps' tracked prompt sets.
AirOps became available as a connector inside Anthropic's Claude, letting users pull AI-search performance and competitive data directly into Claude.
Expanded the platform to track and act on third-party ('offsite') brand mentions and citations across the web, beyond the brand's own domain.
Product that tracks page-level AI mention/citation rates alongside Google Search Console data to flag content that has gone stale.
Led by Greylock partner Mike Duboe; closed roughly five days from term sheet; joined by 24+ CMOs/marketing leaders as investors.
Led by Sandhya Hegde at Unusual Ventures, with Wing VC, Founder Collective, Xfund, Alt Capital and angel investors participating.
Alex Halliday, Matt Hammel and Berna Gonzalez found the company (LinkedIn lists 2021; Fortune's Nov 2025 profile describes Halliday founding it in 'early 2022'), initially helping non-technical employees access company data before pivoting to AI-driven marketing content workflows.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 26
primary sources listed
- Introducing Multi-ModelAirOps · company blog
- AirOps x G2 announcementAirOps · company blog
- What 250+ Marketing Leaders Learned About AI Search at AirOps Next 2026AirOps · company blog
- The Next Chapter for AirOps / Announcing QuillAirOps · company blog
- Prompt DiscoveryAirOps · company blog
- Introducing Content Publish TrackingAirOps · company blog
- Prompt MiningAirOps · company blog
- AirOps is Now Available as a Connector in ClaudeAirOps · company blog
- Introducing AirOps OffsiteAirOps · company blog
- Introducing Page360AirOps · company blog
- We Raised $40 Million to Help You Control Your Brand's Destiny in AI SearchAirOps · company blog
- AirOps Privacy PolicyAirOps · company website
26 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does AirOps do?
- Growth platform for AI search & AEO
- Who founded AirOps?
- AirOps was founded by Berna Gonzalez, Alex Halliday, Matt Hammel in 2021.
- Who are AirOps's investors?
- AirOps's investors include Alt Capital, Calm Ventures, Founder Collective, Frontline Ventures, Greylock Partners, Unusual Ventures, Village Global, Wing and 1 more.
- How much funding has AirOps raised?
- AirOps has disclosed $40M raised across 1 of its 4 known rounds.
- Where is AirOps headquartered?
- AirOps is headquartered in San Francisco, US.