Fundraising Fox

Ai Palette

Entrepreneur First '18

Singapore, SG · Founded 2018 · 7 known investors

aipalette.com ↗

Ai Palette is an AI-powered consumer insights platform for CPG brands, using billions of data points from search, social, and e-retail sources to identify trends and generate product and marketing concepts. It helps brands discover emerging trends, launch products, and track competitors to speed up and reduce the cost of product innovation.

AI & Machine LearningMarketing TechRetail TechSaaSin /14449203@aipalette

Founders & leadership

Ai Palette was founded in 2018 by Som GanChoudhuri and Himanshu Upreti.

SG
Som GanChoudhuriinCo-Founder2025–2026Co-Founder, AI Palette at TiE Women Global Pitch Competition
HU
Himanshu UpretiinCofounder

Investors · 7

AgFunderSan Francisco · $10K – $5M
Entrepreneur FirstBengaluru · $1M – $7M
Exfinity VenturesBengaluru · $500K – $3.5M
Kickstart InnovationZurich
SGInnovateSingapore · $652K – $18M
Tin Men CapitalSingapore · $500K – $5M
pi VenturesreportedIndia · $250K – $3M

Frequently asked questions

What does Ai Palette do?
Ai Palette is an AI-powered consumer insights platform for CPG brands, using billions of data points from search, social, and e-retail sources to identify trends and generate product and marketing concepts. It helps brands discover emerging trends, launch products, and track competitors to speed up and reduce the cost of product innovation.
Who founded Ai Palette?
Ai Palette was founded by Som GanChoudhuri, Himanshu Upreti in 2018.
Who are Ai Palette's investors?
Ai Palette's investors include AgFunder, Entrepreneur First, Exfinity Ventures, Kickstart Innovation, SGInnovate, Tin Men Capital, pi Ventures.
Where is Ai Palette headquartered?
Ai Palette is headquartered in Singapore, SG.