Ahazou

Ahazou operates a mobile application that supplies pre-made social media content to small businesses and independent professionals in Brazil. The library covers more than 100 lines of business — including beauty and aesthetics, gastronomy, health and wellness, pets, digital marketing, fashion, digital influencers, architecture and decoration, home services, repairs, brand resale, religion, opticians, education, tattoo and piercing, automotive services, tourism, technical assistance, photography and real estate — and comprises more than 350,000 items such as posts, stories, videos and captions produced by specialists in each segment. Users pick their segment, choose a piece of content, and personalize it in an editor by adding a logo, contact details and other information before sharing it directly to WhatsApp, Instagram, Facebook or other networks; the company positions the workflow as taking about three minutes a day. Subscribers also receive weekly and monthly posting calendars with suggested content.

Beyond content, the product includes a mini-site builder that gives each subscriber a personalized link for social media bios, with contact details, a service catalogue and customer review collection (pages are hosted on me.ahazou.com). A related directory, "Conecta Ahazou," is presented as a way to find businesses. Ahazou describes itself on its Y Combinator profile as a SaaS app that helps offline local businesses connect online with customers to promote their brand, build reputation and sell more, and frames its longer-term goal as an all-in-one platform for local businesses across Latin America. It is categorized there under fintech, SaaS and B2B.

Founding story

Ahazou was founded in 2017 by Rui K Miadaira, who is described as a three-time entrepreneur with more than ten years building local businesses in Brazil, a former strategy consultant at Booz & Co. and business executive at C&A and Itaú, and a holder of a Harvard MBA and a BSc in Computer Science. The team has been assembled with people from iFood, Movile and PicPay.

Business model

Subscription software sold directly to small businesses and self-employed professionals through a mobile app, with a free trial period followed by recurring monthly or annual paid plans.

Two paid tiers are offered: Ahazou PRIME, with unlimited access to the ready-made content library, logo personalization, watermark-free sharing, posting suggestions, a posting calendar and a mini-site; and Ahazou PRO, which adds video content, selection of two or more business segments and plan sharing with up to 10 people. Published pricing on an Ahazou-hosted page lists PRIME at R$29.90 monthly or R$199.90 annually and PRO at R$49.90 monthly or R$299.90 annually. Both plans are offered with a 7-day free trial.

Traction

As of its Y Combinator Summer 2021 profile, Ahazou reported reaching USD 100k in monthly recurring revenue with more than 16,000 subscribers, and a team size of 27. Its own site states more than 350,000 content items created, and subscriber mini-sites reference a network of more than 200,000 professionals.

Latest developments

Video content is presented as the newest addition to the product and is reserved for the PRO tier, alongside multi-segment selection and plan sharing with up to 10 users. The Ahazou-hosted mini-site product and the "Conecta Ahazou" business directory extend the offering beyond content into online presence and discovery.