AGTools

Market position

Agtools describes itself as a fast-growing SaaS business intelligence company serving the global food and agriculture supply chain. Third-party company research lists it as a seed-stage, venture-backed analytics company and names Bountiful, Agralogics and Digital Harvest among comparable companies.

Agtools positions its differentiation around patented intelligence, breadth and depth of curated reference data (billions of records, 76+ variables, 25+ years, 189+ countries), and contextualization of that data by product. The company states that users reduce the time and cost of finding, ingesting and preparing data for analysis by 50% to 60%, and describes itself as a Microsoft Machine Learning and AI award winner.

Technology

Agtools operates a cloud-based platform that ingests real-time government and institutional data, applying algorithms, machine learning and artificial intelligence to structure and contextualize it. The company cites patented intelligence, throughput described as one billion transactions per second, and outputs delivered via dashboards, rotating real-time displays, automated reports and APIs/integration with customers' existing systems.

Go-to-market

The company sells directly to enterprises and smaller businesses across the food value chain and also reaches customers through channel partnerships, such as the agreement with Global Hitss, which integrates the Agtools suite into an existing IT services portfolio in Latin America. Content marketing through case studies, blogs, research reports such as the annual Aneberries berry report, and webinar participation supports demand generation.

Farmers, buyers, distributors, retailers, food service and processing companies, government agencies, financial firms and other stakeholders managing volatile product categories, spanning both enterprise and small business segments.

Geography

Agtools is headquartered in Orange County, California — sources cite Irvine, CA and Orange, California. Its data coverage spans 189+ countries, and its commercial activity includes the United States, Mexico and Latin America, including work referencing Mexican, Peruvian and Californian produce markets.

History

The company was founded in 2017 and is led by CEO and founder Martha Montoya. It participated in the Techstars Future of Food accelerator in 2020. Public materials from 2020 note that Covid-19 accelerated paid customer acquisition and growth. In August 2022 the company announced a partnership with Global Hitss to distribute its data and analytics solutions in Mexico and Latin America. As of 2026 the company continues to publish case studies and research reports, including an annual berry research report produced with Aneberries.