Agentio

Market position

A fast-growing creator-advertising infrastructure company backed by Forerunner and Benchmark, competing with influencer marketplaces, agencies, creator-management tools, platform-native marketplaces and manual brand/creator workflows.

End-to-end creator-ad infrastructure rather than discovery or campaign-management software alone. Combines a liquid creator marketplace, transaction automation, first-party performance data, cross-channel measurement and compounding matching/pricing models.

Technology

AI analyzes creator content, audience fit, brand goals, brand safety and first-party campaign performance; models pricing and expected results; generates briefs and matches; and orchestrates bidding, contracting, approvals, delivery, payment, measurement and optimization. Meta Creative Intelligence reads a connected ad account, diagnoses fatigue/gaps and turns insights into creator briefs and Partnership Ads.

Go-to-market

Direct enterprise sales, creator network recruitment, referrals from investors and creators, case studies, advertising-industry events and platform expansion partnerships.

Consumer brands, performance marketers, agencies and creator-marketing teams; professional YouTube, Instagram and Facebook creators and their representatives.

Enterprise and growth brands running performance or brand creator campaigns; established creators with sponsorable inventory; agencies managing creator programs.

Geography

Headquartered in New York and scaling global brand and creator participation across YouTube and Meta channels.

History

Founded and launched in 2023 with a $4.25 million seed co-led/backed by Craft Ventures and AlleyCorp; raised a $12 million Benchmark-led Series A in November 2024; raised a $40 million Forerunner-led Series B in November 2025 at a $340 million valuation; expanded from YouTube native sponsorships to automated Instagram and Facebook Partnership Ads in mid-2026.

Ownership

Privately held. Disclosed investors include Forerunner Ventures, Benchmark, Craft Ventures, AlleyCorp, Antler, Starting Line, Protagonist and other seed/angel backers.

Risks & controversies

No material public controversy identified. Risks include dependence on YouTube/Meta policies and APIs, creator brand-safety failures, advertising cyclicality, measurement/attribution uncertainty, marketplace disintermediation, creator and brand concentration, regulatory disclosure requirements and competition from platforms, agencies and other creator marketplaces. Case-study performance is company/customer reported and may not generalize.