Fundraising Fox

Adwerx

Durham, US · Delaware corporation · 4 known investors

Adwerx provides automated digital advertising solutions for real estate professionals including agents, loan officers, and brokerages to build brand recognition and attract local buyers and sellers through targeted campaigns.

Founders & leadership

EJ
Edward J. CarlsonChief Executive Officer, Secretary and Treasurer
LS
Liz ShihChief Financial Officer
JC
J. Christopher LynchAssistant Secretary

Board

AB
A.G.W. BiddleBoard director
JP
Jonathan PerlBoard director
DS
David SpitzBoard director

Investors · 4

Reported raises · per SEC filings

Form D private placements

$15.3M disclosed across 5 rounds · 2015–2023

$5.8MraisedMar 2024 · 35 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Michael DoernbergDirector
  • Scott AlbertDirector
  • Jonathan PerlDirector
  • Michael CollinsExecutive Officer, Director
Offering amount
$6.3M
Amount sold
$5.8M
First sale
Jan 2023
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$1.5MraisedJan 2023 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Paul WinterExecutive Officer
  • Michael CollinsExecutive Officer, Director
  • Jonathan PerlDirector
Offering amount
$1.5M
Amount sold
$1.5M
First sale
Jun 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$2.4MraisedJan 2022 · 11 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jonathan PerlDirector
  • Nicholas SehnExecutive Officer
  • Elizabeth C. ShihExecutive Officer
  • Edward J. CarlsonExecutive Officer, Director
  • David SpitzDirector
  • Donald RaineyDirector
Offering amount
$2.4M
Amount sold
$2.4M
First sale
Nov 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$4.4MraisedAug 2017 · 9 investors · Other Technology
Rule 506(c)
Officers, directors & promoters on the filing
  • David SpitzDirector
  • Nicholas SehnExecutive Officer
  • Edward J. CarlsonExecutive Officer, Director
  • Jonathan PerlDirector
  • A.G.W. Biddle, IIIDirector
  • Elizabeth C. ShihExecutive Officer
Offering amount
$4.4M
Amount sold
$4.4M
First sale
Aug 2017
Incorporated
Corporation, Delaware, 2014
Federal exemptions
06c
Full filing on SEC EDGAR ↗
$1.3MraisedAug 2015 · 10 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Edward J. CarlsonExecutive Officer, Director
  • J. Christopher LynchExecutive Officer
  • Liz ShihExecutive Officer
  • A.G.W. BiddleDirector
  • Jonathan PerlDirector
  • David SpitzDirector
Offering amount
$1.3M
Amount sold
$1.3M
First sale
Jan 2015
Incorporated
Corporation, Delaware, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 10

by search overlap
Zillow126 shared keywordsZillow operates an online real estate marketplace where consumers can search homes for sale and rentals across US and Canadian cities, view mortgage rate information, and access home financing through Zillow Home Loans. It covers residential property listings, apartments and houses for rent, and mortgage services nationwide.
Placester88 shared keywords
Luxury Presence81 shared keywordsLuxury Presence is an all-in-one growth marketing platform designed for real estate professionals and firms to build brands, increase marketing ROI, and enhance customer experience.
Matterport65 shared keywordsMatterport provides 3D imaging and digital twin technology for real estate, construction, facilities management, and property marketing, enabling clients to visualize spaces remotely and make data-driven decisions.
Jasper.ai62 shared keywordsJasper provides an AI-powered platform for marketers and creators to generate and refine content. The platform helps marketing teams streamline content creation workflows and maintain brand voice across campaigns.
Canva61 shared keywordsDesign platform; Blackbird invested when it was just an idea and in every round since.
HomeLight61 shared keywordsHomeLightoffers bridge loans and financial solutions that allow homebuyers to remove sale contingencies and access equity for home purchases. The platform serves real estate agents and homebuyers in the residential real estate market.
AdEspresso60 shared keywordsAdEspresso provides split testing and optimization tools for Facebook and Instagram advertising campaigns. The platform helps marketers find the right audience for social media ads.
HomeSpotter59 shared keywordsHomeSpotter provides mobile and marketing software for real estate brokerages, teams, and agents, including automated listing ads across Facebook, Instagram, and the web, digital open house lead generation, and branded MLS search apps. Its tools help agents market listings and collaborate with clients in the real estate industry.
Ispot Tv59 shared keywordsiSpot is an advertising technology platform that provides TV ad analytics and intelligence for media companies and advertisers.

Companies competing with Adwerx for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does Adwerx do?
Adwerx provides automated digital advertising solutions for real estate professionals including agents, loan officers, and brokerages to build brand recognition and attract local buyers and sellers through targeted campaigns.
Who founded Adwerx?
Adwerx was founded by Edward J. Carlson.
Who are Adwerx's investors?
Adwerx's investors include Alerion Ventures, Gray Ventures, Grotech Ventures, Savano Capital Partners.
How much funding has Adwerx raised?
Adwerx has disclosed $15.3M raised across 5 rounds.
Where is Adwerx headquartered?
Adwerx is headquartered in Durham, US.