Fundraising Fox

Adadapted

Ann Arbor, US · Founded 2013 · Delaware corporation · 5 known investors

adadapted.com ↗

AdAdapted builds a platform that connects digital advertising to purchase intent for consumer packaged goods brands and agencies, enabling shoppers to see relevant ads earlier in their buying journey.

AdTechConsumerMarketing Techin /adadapted

Founders & leadership

MM
Molly McFarlandExecutive Officer
MP
Michael PedersenExecutive Officer, Director
RC
Robert CellDirector, Promoter

Investors · 5

Capital Midwest FundMequon
ID VenturesDetroit · $50K – $250K
Invest MichiganNorthville · $100K – $250K
Tappan Hill VenturesAnn Arbor · $100K
Wakestream VenturesGrand Rapids · $150K – $500K

Reported raises · per SEC filings

Form D private placements
▶$3.9MraisedMay 2020 · 26 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Robert CellDirector
  • Michael PedersenExecutive Officer, Director
  • Molly McFarlandExecutive Officer
  • Carl EricksonDirector
Offering amount
$4M
Amount sold
$3.9M
Minimum investment
$10K
First sale
Apr 2020
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$673KraisedJun 2017 · 9 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Molly McFarlandExecutive Officer
  • Michael PedersenExecutive Officer, Director
  • Robert CellDirector, Promoter
Offering amount
$800K
Amount sold
$673K
Minimum investment
$5K
First sale
Oct 2016
Incorporated
Corporation, Delaware, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.