Who founded Adadapted?

Adadapted was founded by Molly McFarland, Michael Pedersen in 2013.

Who are Adadapted's investors?

Adadapted's investors include Capital Midwest Fund, ID Ventures, Invest Michigan, Tappan Hill Ventures, Wakestream Ventures.

How much funding has Adadapted raised?

Adadapted has disclosed $4.9M raised across 3 rounds.

Where is Adadapted headquartered?

Adadapted is headquartered in Ann Arbor, US.

Adadapted

Ann Arbor, US · Founded 2013 · Delaware corporation · 99 employees on LinkedIn · 5 known investors

AdAdapted is a commerce media platform for CPG brands and agencies that targets high-intent shoppers and converts digital discovery into retail purchases through its patented one-click "Add-It" technology, including one-click carting, recipes, and retailer integrations. It uses AI and direct integrations with pre-shop planning apps and retail media networks to reach shoppers before purchase.

AdTech Consumer Marketing Tech Retail Tech

Founders & leadership

Adadapted was founded in 2013 by Molly McFarland and Michael Pedersen.

Molly McFarlandinCo-founder

Michael PedersenCo-founder

Terese HunwickNamed on SEC filing

Board

Robert CellBoard director

Investors · 5

Capital Midwest FundMequon

ID VenturesDetroit · $50K – $250K

Invest MichiganNorthville · $100K – $250K

Tappan Hill VenturesAnn Arbor · $100K

Wakestream VenturesGrand Rapids · $150K – $500K

Reported raises · per SEC filings

Form D private placements

$4.9M disclosed across 3 rounds · 2013–2020

▶$3.9MraisedMay 2020 · 26 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Robert CellDirector
Michael PedersenExecutive Officer, Director
Molly McFarlandExecutive Officer
Carl EricksonDirector

Offering amount: $4M
Amount sold: $3.9M
Minimum investment: $10K
First sale: Apr 2020
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$673KraisedJun 2017 · 9 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Molly McFarlandExecutive Officer
Michael PedersenExecutive Officer, Director
Robert CellDirector, Promoter

Offering amount: $800K
Amount sold: $673K
Minimum investment: $5K
First sale: Oct 2016
Incorporated: Corporation, Delaware, 2013
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$325KraisedJan 2014 · 6 investors · Computers

Rule 506(b)

Officers, directors & promoters on the filing

Molly McFarlandExecutive Officer, Director
Michael PedersenExecutive Officer, Director
Terese HunwickDirector

Offering amount: $600K
Amount sold: $325K
Minimum investment: $25K
First sale: Dec 2013
Incorporated: Corporation, Delaware, 2013
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 2

by search overlap

Stackadapt46 shared keywordsStackAdapt is a programmatic advertising and marketing platform that lets agencies and brands plan, execute, and analyze campaigns across channels including native, display, connected TV, video, audio, in-game, digital out-of-home, and email. The platform uses machine learning for audience targeting, optimization, and creative selection.

AdRoll26 shared keywordsAdRoll is a multichannel digital advertising platform that runs cross-channel ad campaigns, social advertising, and attribution for ecommerce and other marketers, using proprietary machine learning engines. It also offers AdRoll ABM (formerly RollWorks), an account-based marketing product for generating B2B pipeline through multi-channel advertising and go-to-market orchestration.

Companies competing with Adadapted for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does Adadapted do?: AdAdapted is a commerce media platform for CPG brands and agencies that targets high-intent shoppers and converts digital discovery into retail purchases through its patented one-click "Add-It" technology, including one-click carting, recipes, and retailer integrations. It uses AI and direct integrations with pre-shop planning apps and retail media networks to reach shoppers before purchase.
Who founded Adadapted?: Adadapted was founded by Molly McFarland, Michael Pedersen in 2013.
Who are Adadapted's investors?: Adadapted's investors include Capital Midwest Fund, ID Ventures, Invest Michigan, Tappan Hill Ventures, Wakestream Ventures.
How much funding has Adadapted raised?: Adadapted has disclosed $4.9M raised across 3 rounds.
Where is Adadapted headquartered?: Adadapted is headquartered in Ann Arbor, US.