Fundraising Fox

Widijastoro Nugroho

Founder

Founder at Fresh Factory

Jakarta, Jakarta, Indonesia

FoundedFresh Factory · YC

About

Widijastoro Nugroho has 25 years of experience across FMCG and logistics sectors, including roles at Unilever Indonesia and UBF Italia managing frozen products, at AirAsia Indonesia where he oversaw expansion of the airline's fleet, and at GroupM/WPP as head of media trading managing large-scale media budgets for multinational clients.

Founder at Fresh FactoryYC W22

Intro paths

YC

Widijastoro went through Y Combinator (Winter 2022) — any YC alum in your network can reach them through the YC community.

GP

Their group partner at YC was Gustaf Alstromer — the partner who ran Fresh Factory's batch and knows the company first-hand. YC profile ↗

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In turn, Widijastoro can intro founders to Fresh Factory's investors below.

Fresh Factory's investors · 3

Indogen CapitalJakarta · $2.7M – $65M checksSBI Ven CapitalSingapore · $1.1M – $20M checksY CombinatorSan Francisco · $500K checks · since 2022

Co-founders at Fresh Factory

LRLarry Ridwan
Larry RidwanFounder

Experience

  1. Fresh Factory (YC W22)Co-Founder & Chief Commercial Officer ( YC W22 )current2021 — presentJakarta, Indonesia
  2. PT Sampoerna Telekomunikasi IndonesiaChief Commercial Officer2019 — 2021Jakarta, Indonesia
  3. Sale StockChief Marketing Officer2017 — 2019Jakarta, Indonesia
  4. KapanLagi NetworkChief Commercial Officer (CCO)2016 — 2017Jakarta, Indonesia
  5. WPP - Mindshare IndonesiaHead Of Trading2014 — 2016Jakarta Indonesia
  6. PT Indonesia Media Televisi (BIGTV)Chief Operating Officer2012 — 2014Greater Jakarta Area, Indonesia
  7. AirAsiaCommercial Director - AirAsia Indonesia2005 — 2012Jakarta Indonesia
  8. Trifa laboratoriesmarketing manager2004 — 2005Bandung Area, West Java, Indonesia
  9. UnileverUnilever Best Foods - Italy2002 — 2004Milan Area, Italy

Skills & more

Market Planning48Marketing Management70Product Launches7Marketing Communications65Advertising99Direct Marketing75Email Marketing11Market Research29Promotions9

Languages Indonesian · Italian · Javanese · Sundanese · english

From Widijastoro's professional profile.

Frequently asked questions

Who is Widijastoro Nugroho?
Widijastoro Nugroho has 25 years of experience across FMCG and logistics sectors, including roles at Unilever Indonesia and UBF Italia managing frozen products, at AirAsia Indonesia where he oversaw expansion of the airline's fleet, and at GroupM/WPP as head of media trading managing large-scale media budgets for multinational clients.
Where does Widijastoro Nugroho work?
Widijastoro Nugroho is Founder of Fresh Factory.
What companies did Widijastoro Nugroho found?
Widijastoro Nugroho founded Fresh Factory.
Where did Widijastoro Nugroho go to school?
Widijastoro Nugroho studied at UW-Stout Polytechnic (Bachelor of Applied Science (BASc), Industrial Technology Concentration in Chemical Engineering); Iowa State University (Chemical Engineering); SMA Taruna Bakti.

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Also worked at AirAsia4

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