/People

Sarrah Hallock

Founder

Founder at The Well

New York City Metropolitan Area

FoundedThe Well

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About

Sarrah Hallock is the CEO of Happy Being, an organic white tea company, and previously spent a decade as Co-Founder and COO of THE WELL, a wellness club business. Earlier in her career, she worked in the beverage sector, contributing to vitaminwater ahead of its $4.1B acquisition by The Coca-Cola Company and serving as VP of Marketing and an investor at bai, later acquired by Dr Pepper Snapple Group for $1.75B. She is an angel investor and advisor to consumer and wellness brands, including POP & BOTTLE, Health-Ade Kombucha, Vital Proteins, and Evra Health.

Founder at The Well

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Co-founders at The Well

RPRebecca P.
Rebecca P.Founder

Experience

  1. Happy BeingChief Executive Officercurrent2026 — present
  2. Happy BeingBoard Member & Executive Chairman2024 — 2026
  3. THE WELLCo Founder & Chief Operating Officercurrent2016 — presentNew York City Metropolitan Area
  4. WTRMLN WTRVice President Marketing2014 — 2015Greater New York City Area
  5. Bai BrandsVice President Marketing2010 — 2012Greater New York City Area
  6. vitaminwaterBrand Director2004 — 2008
  7. Kaplan Test Prep and AdmissionsMarketing Director2002 — 2004
  8. Student AdvantageSenior Marketing Manager1996 — 2001

Skills & more

Board LevelBoard SearchBoard AdministrationIntegrated Marketing60Social Media13Product Innovation6Marketing Strategy49Consumer Insights2Brand Strategy3Customer Insight17Marketing31Social Media Marketing30
+12 moreBrand ArchitectureStrategyBrand ManagementManagementStart-upsEntrepreneurshipCreative DirectionAnalyticsProduct LaunchDigital StrategyArt DirectionBrand Development
  • Integrated Health Coach — Duke Integrative Medicine

From Sarrah's professional profile.

Frequently asked questions

Who is Sarrah Hallock?
Sarrah Hallock is the CEO of Happy Being, an organic white tea company, and previously spent a decade as Co-Founder and COO of THE WELL, a wellness club business. Earlier in her career, she worked in the beverage sector, contributing to vitaminwater ahead of its $4.1B acquisition by The Coca-Cola Company and serving as VP of Marketing and an investor at bai, later acquired by Dr Pepper Snapple Group for $1.75B. She is an angel investor and advisor to consumer and wellness brands, including POP & BOTTLE, Health-Ade Kombucha, Vital Proteins, and Evra Health.
Where does Sarrah Hallock work?
Sarrah Hallock is Founder of The Well.
What companies did Sarrah Hallock found?
Sarrah Hallock founded The Well.
Where did Sarrah Hallock go to school?
Sarrah Hallock studied at Simmons University (Bachelor of Arts, International Relations and Economics); Duke University (Duke Integrative Medicine, Integrative Health Coach); Institute for Integrative Nutrition (Health Coaching & Nutrition Certification).

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