About
Rui Dias Alves holds degrees in Industrial Engineering & Management from Instituto Superior Técnico and Finance from Universidade Católica Portuguesa. He founded Innovagency in 2001, a consulting and digital development firm through which he established several technology companies, and later founded Return on Ideas as its CEO, which partnered with IPSOS-APEME and Augusto Mateus & Associados to create C - Consumer Intelligence Lab. Currently, he serves as Managing Partner at HCapital – SCR, a Portuguese private equity fund where he leads the venture capital division focused on energy, mobility, and industrial transformation, and in 2024 launched Sensing The World, a learning platform developed with WIN WORLD; he also serves as a board member and guest lecturer on consumer behavior at Católica Lisbon and ISCTE Business School.
Experience
- Sensing The WorldFounder and Chief Editorcurrent2024 — present
- HCapital PartnersManaging Partnercurrent2018 — presentLisboa, Lisbon, Portugal
- Return on IdeasCo-Founder & Partnercurrent2009 — presentLisboa, Lisbon, Portugal
- C - The Consumer Intelligence LabSteering Committee Membercurrent2009 — present
- C - The Consumer Intelligence LabFoundercurrent2009 — present
- ISCTE-IULTeacher in Executive Masterscurrent2011 — present
- APDCInnovation Commissioner2011 — 2018
- InnovagencyPartner2000 — 2009
- Espirito Santo Investment BankCorporate Finance VP1996 — 2000
Education
- Instituto Superior TécnicoDegree, Industrial Engineering & Management1991 — 1996
- Universidade Católica PortuguesaPost Graduation, Finance1999
- Colégio São João de Brito1976 — 1991
Skills & more
+4 more
Business StrategyBusiness PlanningFinanceTeam LeadershipFrom Rui's professional profile.
Same school
Also attended Instituto Superior Técnico48
+ 42 more
Also attended Universidade Católica Portuguesa42
+ 36 more
Shared employers
Also worked at Return on Ideas1
Also worked at ISCTE-IUL1
Also worked at Innovagency2
Also worked at Espirito Santo Investment Bank14
+ 8 more








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