About
Rich Ellinger is a Partner and Chief Technology Officer at Cota Capital, which he joined in 2022, having earlier served as an Operating Partner working with portfolio companies on product and go-to-market strategy. He co-founded Saba in 1997 and led its global R&D organization, later served as COO of Webs (acquired by Vistaprint in 2011), and was founder and CEO of Wealthminder (acquired by AdvisorEngine in 2017). He began his career as a software engineer at Oracle and holds M.S., B.S., and B.A. degrees from Stanford University.
Experience
- Cota CapitalAdvisorcurrent2026 β present
- Cota CapitalPartner / CTO2022 β 2026
- Cota CapitalOperating Partner2018 β 2022
- QuadricBoard Observercurrent2024 β present
- AtheerBoard Membercurrent2023 β present
- Monica + AndyBoard Observercurrent2022 β present
- Vave HealthBoard Member2023 β 2025
- WealthminderFounder and CEO2013 β 2018McLean, VA
- WebsCOO2011 β 2012Silver Spring, MD
- JobfoxCTO2006 β 2011McLean, VA
- SabaVP of Product Development2004 β 2006Redwood Shores, CA
- SabaSenior Director of Product Development2001 β 2004Redwood Shores, CA
- SabaDirector of ASP Development1999 β 2001Redwood Shores, CA
- SabaChief Architect and Co-founder1997 β 1999Redwood Shores, CA
- The Custom FootCTO1996 β 1997
- Metropolis SoftwareSenior Consultant1995 β 1996Palo Alto, CA
- OracleSenior Software Engineer1992 β 1995Redwood Shores, CA
Education
- Stanford UniversityMS, Computer Science1992 β 1995
- Stanford UniversityBS, Computer Science1988 β 1992
- Stanford UniversityBA, Political Science1988 β 1992
Skills & more
Management15Leadership11SaaS27Enterprise Software67Java5.NETSoftware as a Service (SaaS)4Product Management52Start-ups61Strategic Partnerships14Cloud Computing10Agile Methodologies33
+12 more
Product MarketingE-commerceBusiness DevelopmentProgram ManagementAnalyticsMarketing StrategyExecutive ManagementSoftware EngineeringB2B softwareSoftware DevelopmentIntegrationCross-functional Team LeadershipFrom Rich's professional profile.
Same school
Also attended Stanford University1,578
Peter ThielCo-founder & Partner at Founders FundReid HoffmanCo-founder of LinkedIn; Partner at GreylockDavid SacksCo-founder & General Partner at Craft Ventures; former White House AI & Crypto CzarKeith RaboisManaging Director at Khosla VenturesGarry TanPresident & CEO of Y CombinatorAlfred LinPartner at Sequoia Capital
+ 1,572 more
Shared employers
Also worked at Quadric2
Also worked at Atheer4
Also worked at Webs3
Colleagues at Cota Capital
Adit Singh
Partner at Cota Capital
Albert Azout
Partner at Cota Capital
Allison Chapman
Director of Administration at Cota Capital
Arif Farooqui
Vice President, Finance at Cota Capital
Ashkan Marsh
Principal at Cota Capital
Babak Poushanchi
Managing Partner at Cota Capital
Ben Malka
Venture Partner at Cota Capital
Bobby Yazdani
Founder & Managing Partner at Cota Capital






















