About
Peter Soung is a co-founder of Sprout Social, where he led the Growth team responsible for user conversion, retention, and revenue expansion, scaling it from a narrow-focus group into one driving product-led growth across the platform. He currently works as an Expert at Intro and advises early-stage software companies on identifying their ideal customer profile, achieving product-market fit, developing product strategy, and building growth initiatives.
Founder at Sprout Social
Intro paths
β
In turn, Peter can intro founders to Sprout Social's investors below.
Sprout Social's investors Β· 4
Co-founders at Sprout Social
AR
Aaron RankinExecutive Officer, Director
JH

Justyn HowardExecutive Officer, Director
Experience
- IntroExpertcurrent2026 β present
- Sentinel InsightsBoard Membercurrent2025 β present
- Sprout Social, Inc.Head of Growth2022 β 2025
- Sprout Social, Inc.Director of Growth, Engineering and Product2016 β 2022
- Sprout Social, Inc.Director of Web and Mobile Engineering2010 β 2016Chicago, IL
- Thanx MediaSales Engineer2009 β 2010
- Accero, Inc.Sales Engineer2009
- EndecaSolutions Engineer2008
- CiscoUnified Communications Software Engineer2007
- IBMExtreme Blue Software Engineer2005
- IBMPervasive Computing2004
Skills & more
Eclipse9JavaScript11Cloud Computing5jQuery4Enterprise Software9CSS5Java5Product Development1Product Management1product led growth1
From Peter's professional profile.
Frequently asked questions
- Who is Peter Soung?
- Peter Soung is a co-founder of Sprout Social, where he led the Growth team responsible for user conversion, retention, and revenue expansion, scaling it from a narrow-focus group into one driving product-led growth across the platform. He currently works as an Expert at Intro and advises early-stage software companies on identifying their ideal customer profile, achieving product-market fit, developing product strategy, and building growth initiatives.
- Where does Peter Soung work?
- Peter Soung is Founder of Sprout Social.
- What companies did Peter Soung found?
- Peter Soung founded Sprout Social.
- Where did Peter Soung go to school?
- Peter Soung studied at Penn State University (Bachelor of Science, Computer Engineering); Upper St Clair.
Same school
Also attended Penn State University188
Kelly DonovanExecutive Assistant & Operations Associate, Revolution Growth at RevolutionFallon GoodeExecutive Assistant at March Capital PartnersCristina HohlmanPartner, Chief Financial Officer at Sapphire VenturesNick DolikInvestor at 8VCRobert SoffelRevOps Expert at Notion CapitalLouis BernemanFounding Partner at Osage University Partners
+ 182 more
Shared employers
Also worked at Sprout Social, Inc.5
Also worked at Thanx Media1
Also worked at Endeca19
Steve SchlenkerInvestor at DN CapitalDaniel DemmerInvestor at OpenView Venture PartnersJessica DowdInvestor at OpenView Venture PartnersSteve WalskeInvestor at Streamlined VenturesAnurag SrivastavaFounding Partner at Jungle VenturesSteve FredetteCo-Founder of Toast at Underscore VC
+ 13 more










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