About
Michelle is the Founder of Hoojy and a strategic marketing leader with over 16 years' experience in digital marketing and growth. As Fractional CMO at IWA, she strengthens the brand and supports the mission to increase women's participation in early-stage investing across the UK.
Experience
- Hoojy.Founder | Strategic Marketing Consultant + Fractional CMO + Mentorcurrent2020 — presentUnited Kingdom
- Design in Mental Health NetworkFractional CMOcurrent2025 — present
- Hunter AdamsFractional CMOcurrent2025 — present
- AccelerateHERStrategic Marketing Leadcurrent2025 — presentUnited Kingdom
- Investing Women AngelsFractional CMOcurrent2026 — presentUnited Kingdom
- Design in Mental Health Network - North America (DiMHN-NA)Fractional Chief Marketing Officer (CMO)current2026 — present
- PetscribersFractional CMO2024 — 2026United Kingdom
- LiberEatChief Marketing Officer2020 — 2025United Kingdom
- EL Healthcare EducationFractional CMO2024 — 2025United Kingdom
- AccelerateHERStrategic Marketing Growth - Consultant / Accelerator Training Delivery2023 — 2025United Kingdom
- Safehinge PrimeraDigital Marketing Optimisation Project Lead - Marketing Consultant2022 — 2025United Kingdom
- Adaptive SurveysMarketing & Sales Enablement Lead - Consultant2022 — 2024United Kingdom
- Safety CollaborationsStrategic Growth Marketing - Consultant2022 — 2024United Kingdom
- REBEL PT LIMITEDRebel Marketing Lead - Marketing Consultant2021 — 2023United Kingdom
- ChamberCustomsDigital & Strategic Marketing Consultant (Hoojy. Contract)2020 — 2022London, England, United Kingdom
- Embodied Self DefenceStrategic Marketing Consultant & Mentor (Volunteer)2021 — 2022United Kingdom
- Nudie SnacksStrategic Marketing Consultant (DTC) (Hoojy Ltd)2020 — 2021United Kingdom
- Hydro Wind EnergyChief Marketing Officer (Hoojy Ltd)2021
- Digital Marketing InstituteGlobal Digital Marketing Post Graduate Diploma Student2020 — 2021
- Rover.comHead of Brand Communications, Europe at Rover.com2019 — 2020London, United Kingdom
Education
- CIM | The Chartered Institute of MarketingSpecialist Award in AI Marketing, AI Marketing2024
- Digital Marketing InstituteDMI Postgraduate Expert in Digital Marketing, Digital Marketing Trends & Technology2020 — 2021
- University of AberdeenSociology and Gender Studies, Sociology2003 — 2007
- Aberdeen Grammar School6 Highers, English1998 — 2004
Skills & more
WritingTeamwork3Leadership34Strategic Planning15Strategy14Management62Public Speaking4Negotiation17Communication Skills10Mentoring6Personal Development2Allyship
+12 more
Market ResearchMarketing Campaign PlansLinkedIn MarketingAi marketingImpact of AIPlanning and DevelopmentBusiness Process ImprovementB2B Marketing StrategyClient SurveysArtificial Intelligence for BusinessGenerative AI ToolsResearch SkillsLanguages English · Spanish
- How to Use Generative AI: Building an AI-First Mindset — LinkedIn
- AI Strategy and Analytics Introduction — MMC Learning
- Generative AI Course: Transformative Techniques for Text Generation — MMC Learning
- Generative AI Course for Image Creation — MMC Learning
- Generative AI Course for Video & Audio Creation — MMC Learning
- Semrush SEO Course with Brian Dean — Semrush
- Foundations of Diversity, Equity, Inclusion, and Belonging — LinkedIn
- Google Analytics 4 (GA4) — CIM | The Chartered Institute of Marketing
- Social Selling with LinkedIn — LinkedIn
- Lead Feeder Certified — Leadfeeder
From Michelle's professional profile.
Colleagues at Investing Women Angels
Frequently asked questions
- Where does Michelle McClure work?
- Michelle McClure is CMO at Investing Women Angels.
Same school
Also attended CIM | The Chartered Institute of Marketing15
Sanjaya MohottalaGeneral Partner at NVenturesClive AustinManaging Director, VCT Portfolio at Gresham House VenturesRichard PhilpottPartner at Level Eight VenturesLuke HortonPartner and COO at Brenteca InvestmentsMatt LashmarManaging Director, MassChallenge Switzerland at MassChallenge MexicoChris GreenfieldVC Advisor at Apex Innovative Investments Ventures
+ 9 more
Also attended Digital Marketing Institute4
Also attended University of Aberdeen31
Janet WolpertInvestor at Index VenturesIsabelle TressonCommunications & Marketing Lead at Partech VenturesWill CadellVenture Advisor at Cultivation CapitalJai TaylorInvestor at Blue Wire CapitalJohn CampbellEIR at Delin VenturesHugo BolioAdvisor at Avila
+ 25 more
