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Matt Lashmar

Investor

Managing Director, MassChallenge Switzerland at MassChallenge Mexico

Geneva, Geneva, Switzerland

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About

Matt Lashmar is Managing Director at MassChallenge Switzerland. He brings over 15 years of executive leadership experience spanning sales, category management, product development, and pricing across FMCG and B2B operations in Europe and Asia. His background includes go-to-market strategy, regional operations management, and organizational change across retail and professional channels.

Experience

  1. MassChallenge SwitzerlandManaging Directorcurrent2019 — presentLausanne Area, Switzerland
  2. Innosuisse - Swiss Innovation AgencyInnosuisse Swiss Confederation COVID-19 Startup Credit Consultative Committee Assessorcurrent2020 — present
  3. EntrepreneurCoach & Consultantcurrent2018 — presentGeneva Area, Switzerland
  4. Procter & GambleSales Director & Commercial Director, P&G Professional, EIMEA2012 — 2018Geneva Area, Switzerland
  5. Procter & GambleSales Director & Commercial Director, P&G Professional, Western Europe2011Geneva Area, Switzerland
  6. Procter & GambleGeneral Manager Norway & Channel Sales Director Electro Nordic2009 — 2011Oslo Area, Norway
  7. Procter & GambleSales Director AS Watson UK & Europe2007 — 2008London, United Kingdom
  8. Procter & GambleSales Director Shopper Based Design & Category Management, UK2007 — 2008London, United Kingdom
  9. Procter & GambleMarket Strategy & Planning Sales Director, Asia, India, Australia2004 — 2007Singapore
  10. Procter & GambleRegional Sales Director (Tesco)2002 — 2004Singapore
  11. Procter & GambleTesco Fabric, Surface, Dish & Paper Team Sales Director2000 — 2002United Kingdom
  12. Procter & GambleSomerfield & KwikSave Sales Director1997 — 2000United Kingdom
  13. Procter & GambleSkincare Category Market Strategy & Planning Manager1995 — 1997United Kingdom
  14. Procter & GambleSales Account Manager1991 — 1995United Kingdom
  15. American ExpressMarketing Assistant, International Marketing Department1989 — 1990United Kingdom

Skills & more

Leadership25Consumer Products23Fast-Moving Consumer Goods (FMCG)24Shopper Marketing17Business Development14FMCG14Customer Insight18Marketing Strategy12Business Strategy15Sales Management10Cross-functional Team Leadership6Go-to-market Strategy8
+8 moreDiversity & InclusionSalesBusiness-to-Business (B2B)Commercial ManagementBrand EquityEmerging MarketsProject PlanningTrade Marketing
  • Startup Board Academy — Startup Board Academy
  • Associate Certified Coach (ACC) — International Coaching Federation

From Matt's professional profile.

Colleagues at MassChallenge Mexico

Alec Stern
Investor at G20 Ventures
Alena Ivashenka
Life Sciences Investor at Venture Capital World Summit
Anna Marie Wagner
Board Member at MassChallenge Mexico
Benoit Dubuis
Switzerland Board Member at MassChallenge Mexico
Cait Brumme
Chief Executive Officer at MassChallenge Mexico
Chris Houlihan
Chief Growth Officer at MassChallenge Mexico
Collin Wallace
General Partner at Lobby Capital
Craig J. Lewis
Board Member at MassChallenge Mexico

Frequently asked questions

Who is Matt Lashmar?
Matt Lashmar is Managing Director at MassChallenge Switzerland. He brings over 15 years of executive leadership experience spanning sales, category management, product development, and pricing across FMCG and B2B operations in Europe and Asia. His background includes go-to-market strategy, regional operations management, and organizational change across retail and professional channels.
Where does Matt Lashmar work?
Matt Lashmar is Managing Director, MassChallenge Switzerland at MassChallenge Mexico.
Where did Matt Lashmar go to school?
Matt Lashmar studied at IMD; Aston University (BSC, Business Administration and Management, General); CIM | The Chartered Institute of Marketing (Associate's degree).

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