Matt Meents
InvestorStrategic Growth Partner at Traction Capital
Minneapolis, Minnesota, United States
About
Strategic Growth Partner with 25+ years building and scaling high-growth companies. Co-founder and CEO of Magnet360 (scaled to $50M revenue, acquired by Mindtree) and co-founder of Yardstik. Teaches entrepreneurship at the University of St. Thomas.
Experience
- Traction CapitalStrategic Growth Partnercurrent2020 — present
- University of St. ThomasAdjunct Professorcurrent2025 — presentGreater Minneapolis-St. Paul Area
- YardstikBoard Membercurrent2020 — present
- YardstikCEO & Founder2020 — 2024Minneapolis, MN
- Rally VenturesRally Tech Partnercurrent2020 — present
- Meents FamilyOn Entrepreneurial Sabbatical2019 — 2020
- Magnet 360CEO & Co-Founder2012 — 2019
- Reside, LLCCEO2001 — 2011
- Corporate InternsCEO2004 — 2007
- Carlson Marketing GroupProgrammer Analyst1998 — 2000
Education
- University of St. ThomasBBA, Entrepreneurship, Computer Science1994 — 1998
Skills & more
Marketing Strategy30Interactive Marketing19Entrepreneurship24E-commerce19Marketing Automation10Cloud Applications3Cloud Computing20Strategic Leadership1B2B Marketing Strategy1Online Advertising6Business Acquisition1Cloud Marketing2
+12 more
CRMStrategic PartnershipsMarketingIntegrated MarketingRock & RollBusiness DevelopmentCustomer Relationship Management (CRM)Strategic PlanningManagementLeadershipStrategySalesforce.comFrom Matt's professional profile.
Colleagues at Traction Capital
Brian Cox
Integrator / Partner at Traction Capital
Chris Carey
Vice President of Acquisitions/Entrepreneur in Residence at Traction Capital
Cooper Eral
Analyst at Traction Capital
Dan Mallin
Strategic Growth Partner at Traction Capital
Ellie Pigott
Analyst at Traction Capital
Jo Ann Buckholz
VP of Finance & Operations at Traction Capital
John Klick
EOS Implementer at Traction Capital
Justina Palmer
Analyst at Traction Capital
Frequently asked questions
- Where does Matt Meents work?
- Matt Meents is Strategic Growth Partner at Traction Capital.
Founder mafias
Traction Capital mafia3
Also came through, then founded or led a company.
Same school
Also attended University of St. Thomas14
Kayla HinderscheidHead of Network Development at Menlo VenturesRyan KruizengaGeneral Partner at Arthur VenturesDerek BuschowEntrepreneur in Residence at Arthur VenturesAnn WinbladPartner Emeritus, Hummer Winblad Venture Partners at AspenwoodMrunalini ParvataneniInvestor at DigitalDx VenturesSteve SchwenPartner and CFO at Vensana Capital
+ 8 more
Shared employers
Also worked at University of St. Thomas2
Also worked at Rally Ventures11
Jeff HinckManaging Director at Rally Ventures Management, LlcJustin KaufenbergManaging Director at Rally Ventures Management, LlcBen FriedVenture Partner at Rally Ventures Management, LlcZenas HutchesonVenture Partner at Rally Ventures Management, LlcMichael JenningsVenture Partner at Rally Ventures Management, LlcTom PetersonVenture Partner at Rally Ventures Management, Llc
+ 5 more
