/People

Matt Meents

Investor

Strategic Growth Partner at Traction Capital

Minneapolis, Minnesota, United States

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About

Strategic Growth Partner with 25+ years scaling companies; co-founded and led Magnet360 to $50M revenue before its acquisition, and co-founded Yardstik. Teaches entrepreneurship at the University of St. Thomas.

Experience

  1. Traction CapitalStrategic Growth Partnercurrent2020 — present
  2. University of St. ThomasAdjunct Professorcurrent2025 — presentGreater Minneapolis-St. Paul Area
  3. YardstikBoard Membercurrent2020 — present
  4. YardstikCEO & Founder2020 — 2024Minneapolis, MN
  5. Rally VenturesRally Tech Partnercurrent2020 — present
  6. Meents FamilyOn Entrepreneurial Sabbatical2019 — 2020
  7. Magnet 360CEO & Co-Founder2012 — 2019
  8. Reside, LLCCEO2001 — 2011
  9. Corporate InternsCEO2004 — 2007
  10. Carlson Marketing GroupProgrammer Analyst1998 — 2000

Skills & more

Marketing Strategy30Interactive Marketing19Entrepreneurship24E-commerce19Marketing Automation10Cloud Applications3Cloud Computing20Strategic Leadership1B2B Marketing Strategy1Online Advertising6Business Acquisition1Cloud Marketing2
+12 moreCRMStrategic PartnershipsMarketingIntegrated MarketingRock & RollBusiness DevelopmentCustomer Relationship Management (CRM)Strategic PlanningManagementLeadershipStrategySalesforce.com

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Colleagues at Traction Capital

Frequently asked questions

Who is Matt Meents?
Strategic Growth Partner with 25+ years scaling companies; co-founded and led Magnet360 to $50M revenue before its acquisition, and co-founded Yardstik. Teaches entrepreneurship at the University of St. Thomas.
Where does Matt Meents work?
Matt Meents is Strategic Growth Partner at Traction Capital.
Where did Matt Meents go to school?
Matt Meents studied at University of St. Thomas (BBA, Entrepreneurship, Computer Science).

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