/People

Maja Lapcevic

Former Director, Emerging Technology & Innovation, Citi Ventures at Citi at Citi Ventures

New York, New York

Writes $10K – $100K checks · typically $50K

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About

Maja Lapcevic is Senior Vice President, Digital Asset & Blockchain Commercialization at Mastercard, where she has also worked on new product development and commercialization at the company's Mastercard Foundry innovation lab. She previously served as Citi's Director of Emerging Technology and Innovation and Head of Strategic Growth, launching the D10X digital incubator, and was a board director of Akazoo, S.A., an AI-powered music streaming company formerly listed on NASDAQ. Her work spans emerging technologies including AI, blockchain, and quantum computing, corporate strategy, and support for public listings.

Experience

  1. MastercardSenior Vice President, Digital Asset & Blockchain Commercializationcurrent2025 — presentNew York, New York, United States
  2. MastercardSenior Vice President, New Product Development, Martech and Commercializationcurrent2024 — presentNew York, New York
  3. MastercardSenior Vice President, Innovation and New Product Development2022 — 2024
  4. MastercardSenior Vice President, Innovation Management, Marketing, and New Product Development2019 — 2022New York, New York, United States
  5. CitiDirector, Emerging Technology & Innovation, Citi Ventures at Citi2018 — 2019New York, New York
  6. CitiDirector Strategic Growth Initiatives, Citi Ventures2015 — 2018New York, New York
  7. CitiSenior Vice President, Venture Investing at Citi Ventures2013 — 2015New York, New York
  8. CitiSVP Social Strategy & Digital Marketing Partnerships2011 — 2013
  9. InternetQCorporate Affairs Officer2010 — 2011Athens, Greece
  10. SML Strategic MediaManaging Director2003 — 2011Barcelona, Spain/London, United Kingdom
  11. Impact Media GroupSales Director1999 — 2003London Area, United Kingdom

Skills & more

Business Model Transformation1Social Media17Public Relations23Mobile1Account Management14Campaign ManagementCustom PublishingDigital Media8Government Relations1Mobile Marketing7Digital Marketing96Marketing Strategy52
+12 moreNew Business DevelopmentDigital StrategyCross-functional Team LeadershipSocial Media MarketingStrategic PartnershipsMarketing CommunicationsAdvertisingCorporate CommunicationsBoard DirectorNegotiationManagementStrategy

Languages French · Greek · Russian · Serbian · Spanish

From Maja's professional profile.

Frequently asked questions

Who is Maja Lapcevic?
Maja Lapcevic is Senior Vice President, Digital Asset & Blockchain Commercialization at Mastercard, where she has also worked on new product development and commercialization at the company's Mastercard Foundry innovation lab. She previously served as Citi's Director of Emerging Technology and Innovation and Head of Strategic Growth, launching the D10X digital incubator, and was a board director of Akazoo, S.A., an AI-powered music streaming company formerly listed on NASDAQ. Her work spans emerging technologies including AI, blockchain, and quantum computing, corporate strategy, and support for public listings.
What check size does Maja Lapcevic write?
Maja Lapcevic typically writes checks of $10K – $100K.
Where did Maja Lapcevic go to school?
Maja Lapcevic studied at Georgetown University (BA, International Affairs & Economics).

Same school

Shared employers