Lena Belkor (Belogolova) @lena_besci
"A #nudge must preserve freedom of choice" is a key point I emphasize when applying #behavioralscience to #product or #marketing. Thank you @CassSunstein for writing about these misconceptions! https://t.co/TpkIeHfKMN
Mar 18, 2023
Lena Belkor (Belogolova) @lena_besci
Important rule of thumb in #behavioralscience : people think of fees like losses - in designing experiences you want to min pain of losses = aggregate losses to change #perceivedvalue + make choice/comparison easier but still have the details easily accessible to maintain #trust https://t.co/iFkbGx3Hv7
Oct 10, 2022 Β· β₯ 1
Lena Belkor (Belogolova) @lena_besci
Super useful conversation for anyone who's ever thought... I've heard of #behavioralscience but I'm not sure how I can use it for MY product. #behaviorchange https://t.co/hGhPzE6JWT
Oct 2, 2022