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Leif Frey

Founder

Founder/Head of Direction at FREY

Palo Alto, California, United States

FoundedFREY · YC

Find your path to Leif

644 people in our graph share verified history with Leif — schools, employers, funds. One of them is your warm intro.

Elliot GeidtunlockedLeif: together at Stanford University Graduate School of Business (2023–2025)
×7Leif: together at Y Combinator
×3Leif: together at Stanford University Graduate School of Business
Leif: together at Georgetown

About

Leif Frey is a Partner at Pathfinder Brands, a brand platform and fund he launched out of Stanford Graduate School of Business that acquires and scales consumer businesses across DTC, Amazon, and retail, typically focusing on founder-led brands generating $5M to $20M in revenue. He previously founded a consumer brand that went through Y Combinator, raised venture capital, and grew into an eight-figure multi-channel business before exiting, and later helped scale EarthBreeze into the nine figures. He is a Y Combinator alum and a Forbes 30 Under 30 honoree.

Founder/Head of Direction at FREYYC S18

Intro paths

YC

Leif went through Y Combinator (Summer 2018) — any YC alum in your network can reach them through the YC community.

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In turn, Leif can intro founders to FREY's investors below.

FREY's investors · 2

Flucas VenturesJupiter · $100K – $5M checksY CombinatorSan Francisco · $500K checks · since 2018

Co-founders at FREY

APAidan Porter
Aidan PorterFounder/CTO
ERErin Robert Frey
Erin Robert FreyFounder/Partner

Experience

  1. Pathfinder BrandsPartnercurrent2024 — present
  2. BroyaFractional CMO2023 — 2024
  3. Earth BreezeVP of Strategic Projects2022 — 2023Washington, District of Columbia, United States
  4. FreyCo-Founder and CEO2016 — 2022
  5. Y CombinatorS18 Batch2018

Skills & more

Spanish4Leadership9Public Speaking8Entrepreneurship25Economics12Research12Small Business Management1Microsoft Office10Editing6Public Relations3Teaching3Social Media5
+4 moreBusiness DevelopmentConsultingMicrosoft ExcelMicrosoft Word

From Leif's professional profile.

Frequently asked questions

Who is Leif Frey?
Leif Frey is a Partner at Pathfinder Brands, a brand platform and fund he launched out of Stanford Graduate School of Business that acquires and scales consumer businesses across DTC, Amazon, and retail, typically focusing on founder-led brands generating $5M to $20M in revenue. He previously founded a consumer brand that went through Y Combinator, raised venture capital, and grew into an eight-figure multi-channel business before exiting, and later helped scale EarthBreeze into the nine figures. He is a Y Combinator alum and a Forbes 30 Under 30 honoree.
Where does Leif Frey work?
Leif Frey is Founder/Head of Direction of FREY.
What companies did Leif Frey found?
Leif Frey founded FREY.
Where did Leif Frey go to school?
Leif Frey studied at Stanford University Graduate School of Business (Master of Business Administration - MBA); Georgetown University (Bachelor’s Degree, Economics); Y Combinator.

Founder mafias

FREY mafia2

Also came through, then founded or led a company.

Erin Robert FreyFounder/PartnerFounded Frey

Frey mafia2

Also came through, then founded or led a company.

Erin Robert FreyFounder and Co-CEOFounded FREY

Same school

Shared employers