About
Leif Frey is a Partner at Pathfinder Brands, a brand platform and fund he launched out of Stanford Graduate School of Business that acquires and scales consumer businesses across DTC, Amazon, and retail, typically focusing on founder-led brands generating $5M to $20M in revenue. He previously founded a consumer brand that went through Y Combinator, raised venture capital, and grew into an eight-figure multi-channel business before exiting, and later helped scale EarthBreeze into the nine figures. He is a Y Combinator alum and a Forbes 30 Under 30 honoree.
Founder/Head of Direction at FREYYC S18
Intro paths
YC
Leif went through Y Combinator (Summer 2018) — any YC alum in your network can reach them through the YC community.
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In turn, Leif can intro founders to FREY's investors below.
FREY's investors · 2
Co-founders at FREY
AP
Aidan PorterFounder/CTO
ER
Erin Robert FreyFounder/Partner
Experience
- Pathfinder BrandsPartnercurrent2024 — present
- BroyaFractional CMO2023 — 2024
- Earth BreezeVP of Strategic Projects2022 — 2023Washington, District of Columbia, United States
- FreyCo-Founder and CEO2016 — 2022
- Y CombinatorS18 Batch2018
Skills & more
Spanish4Leadership9Public Speaking8Entrepreneurship25Economics12Research12Small Business Management1Microsoft Office10Editing6Public Relations3Teaching3Social Media5
+4 more
Business DevelopmentConsultingMicrosoft ExcelMicrosoft WordFrom Leif's professional profile.
Frequently asked questions
- Who is Leif Frey?
- Leif Frey is a Partner at Pathfinder Brands, a brand platform and fund he launched out of Stanford Graduate School of Business that acquires and scales consumer businesses across DTC, Amazon, and retail, typically focusing on founder-led brands generating $5M to $20M in revenue. He previously founded a consumer brand that went through Y Combinator, raised venture capital, and grew into an eight-figure multi-channel business before exiting, and later helped scale EarthBreeze into the nine figures. He is a Y Combinator alum and a Forbes 30 Under 30 honoree.
- Where does Leif Frey work?
- Leif Frey is Founder/Head of Direction of FREY.
- What companies did Leif Frey found?
- Leif Frey founded FREY.
- Where did Leif Frey go to school?
- Leif Frey studied at Stanford University Graduate School of Business (Master of Business Administration - MBA); Georgetown University (Bachelor’s Degree, Economics); Y Combinator.
Founder mafias
Y Combinator mafia9,496
Also came through, then founded or led a company.
Sam AltmanPresidentFounded Tools for Humanity +3Garry TanPresident & CEOFounded Y Combinator +1Jessica LivingstonCo-founderFounded Y CombinatorAlexis OhanianYC Summer 2005Founded RedditFred EhrsamYC Summer 2012Founded Nudge +1Matt HuangYC Winter 2011Founded Hotspots
+ 9,489 more
Y Combinator mafia5,145
Also came through, then founded or led a company.
Ryan SheaEntrepreneurshipFounded StacksTarek MansourFounded KalshiSuhail DoshiEating beans & riceFounded Playground +1Subomi OluwalanaW22Founded ConvoyGleb ChuvpiloAlumFounded Pager +4IanFounded Apex Technology +3
+ 5,138 more
Stanford University Graduate School of Business mafia472
Also came through, then founded or led a company.
Steve JurvetsonMaster of Business Administration (MBA)Founded Mojo VisionTony XuMBAFounded DoorDashDavid VélezMBAFounded Nubank +1IanMaster of Business Administration (M.B.A.)Founded Apex Technology +3Matt RouifStanford Ignite (Summer Institute for Entrepreneurship)Founded Photoroom +3Mikhail KokorichStanford Executive ProgramFounded Destinus +2
+ 465 more
Georgetown University mafia86
Also came through, then founded or led a company.
Trae StephensBSFounded Pursuit +1Darren NixFounded Steadily +2Ted LeonsisAmerican StudiesFounded Snagfilms +1Briggs MorrisonBachelor of Science (BS)Founded Crossbow Therapeutics +1Jill KoziolMAFounded Motherly +1Brendan LevyBoard Certified Family Medicine PhysicianFounded Clara +1
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+ 79 more
Same school
Also attended Stanford University Graduate School of Business1,666
Roelof BothaAdvisor & former Steward at Sequoia Capital; SpaceX board memberPeter FentonGeneral Partner at BenchmarkSteve JurvetsonCo-founder of Future VenturesDavid SzeAdvisory Partner at GreylockKatherine BoyleGeneral Partner at Andreessen Horowitz (American Dynamism)Hunter WalkCo-founder & Partner at Homebrew
+ 1,660 more
Also attended Georgetown University553
Trae StephensPartner at Founders Fund and co-founder of AndurilLuciana LixandruPartner at Sequoia CapitalKatherine BoyleGeneral Partner at Andreessen Horowitz (American Dynamism)Tobi CokerDeal Partner at Felicis VenturesAna AndreescuInvestor at Index VenturesDiana BerishaInvestor at Spark Capital
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+ 547 more
Also attended Y Combinator2,000
Ryan SheaCo-founder of Blockstack (Stacks)Suhail DoshiFounder of Mixpanel; founder of ParticleArhaan A.Deeptech Fellow at Clear VenturesAkshat GoenkaInvestor at Moonfire VenturesJon XuGeneral Partner at Y CombinatorChris GoldaGeneral Partner at Y Combinator
+ 1,994 more
Shared employers
Also worked at Pathfinder Brands1
Also worked at Broya1
Also worked at Y Combinator396
Garry TanPresident & CEO of Y CombinatorJessica LivingstonCo-founder of Y CombinatorDaniel GrossMeta Superintelligence Labs; co-founder of NFDG and Safe SuperintelligenceAlexis OhanianFounder & General Partner of Seven Seven SixMichael SeibelPartner Emeritus at Y CombinatorDalton CaldwellCo-founder of Standard Capital; Partner Emeritus at Y Combinator
+ 390 more