FR

FREY

YC S18

CA, US · 3 employees · Inactive · 2 known investors

frey.com ↗

Frey makes liquid laundry detergent products that are free of harsh chemicals and toxins. The company manufactures and ships its products from Michigan and sells directly to consumers.

Founders & leadership· Y Combinator alumni (S18)

AP

Aidan PorterinFounder/CTO

ER

Erin Robert FreyinFounder/Partner

LF

Leif FreyinFounder/Head of Direction

Investors · 2

Y

Y CombinatorSan Francisco · $500K

FL

Flucas VenturesreportedJupiter · $100K – $5Mvia Ashley Flucas · inferred

Competitors · 4

by search overlap

TA

Target45 shared keywords

CO

Consumerreports38 shared keywordsConsumer Reports is a nonprofit organization that provides product reviews, ratings, and buying advice to consumers, offering access to over 10,000 reviews and an "AskCR" chat assistant. It serves individual consumers through a membership model focused on buying, owning, and saving decisions.

RE

Reviewed36 shared keywordsReviewed publishes expert product reviews based on hands-on testing across categories such as parenting, home, and consumer goods, awarding top-performing products an Editors' Choice badge. It earns commissions through affiliate links on its recommendations.

DO

Domino27 shared keywords

Companies competing with FREY for the same Google search keywords, organic and paid, via search-intersection analysis.