About
Sales and enablement leader with over 20 years of experience in driving productivity and business impact through strategic, tech-enabled programs. She has led global initiatives at high-growth B2B companies including Expedia, Deliveroo, and Vodafone Business, focusing on cross-functional alignment, AI, and analytics to accelerate adoption and growth.
Experience
- HighspotGlobal Evangelist, GTM Performancecurrent2025 — presentLondon Area, United Kingdom
- HighspotInternal Emea I&B Council Leadcurrent2026 — presentLondon Area, United Kingdom
- HighspotPrincipal Consultant EMEA2022 — 2025Greater London, England, United Kingdom
- Vodafone BusinessGlobal Head of Sales Enablement2020 — 2022Greater London, England, United Kingdom
- AccelerateAdvisory Board Member2020 — 2022London
- AccelerateMember, Contributing Author and Workshop Facilitator2018 — 2020London
- DeliverooDirector, Global Sales Enablement and Training2019 — 2020London
- Expedia, Inc.Director, Global Sales Enablement2017 — 2019London, United Kingdom
- Expedia, Inc.Director Sales Operations2016 — 2017London Area, United Kingdom
- Expedia, Inc.Head of Commercial, Southern Europe Expedia2013 — 2016London Area, United Kingdom
- Expedia, Inc.Director Market Management, Expedia2008 — 2013Milan, Rome
- Expedia, Inc.Sr Market Manager Sales2004 — 2008
- Sales Enablement SoireePanelist2019London
- WHRPanelist2013
- Boscolo HotelsE-Commerce Director2001 — 2004
- CarmensAccount Manager1999 — 2000
- Finvetro SrlCommerciale Estero1996 — 1998
Education
- INSEADChief Strategy Officer2026 — 2027
- Università degli Studi di PadovaDegree, English and French1992 — 1996
- Liceo Linguistico Polonidiploma, Foreign languages1987 — 1992
Skills & more
Go-to-Market StrategyCross-functional Team LeadershipDigital TransformationPerformance MetricsKey Performance IndicatorsSales and MarketingYouth MentoringSales EffectivenessCustomer EngagementStrategy ExecutionSales EnablementTechnology Consulting
+12 more
Presentation SkillsCustomer SuccessSales ManagementHotelsRevenue AnalysisSalesCustomer SatisfactionMarketing ManagementSales productivityStrategic ThinkingTeam LeadershipSoftware as a Service (SaaS)Languages English · French · Italian
- Managing High Potentials — LinkedIn
From Laura's professional profile.
Same school
Also attended INSEAD668
Patrick ClaessenPartner at Cottonwood Technology FundChris BischoffInvestment Team at General CatalystJan HammerInvestor at Index VenturesSandra SchwarzerInvestor at Index VenturesMahesha SubramaniamHead of Client Relations at Golden Gate VenturesElena PantaziPartner & Head of Platform at Northzone
+ 662 more
Also attended Università degli Studi di Padova28
Fabio ZecchiniOperating Advisor at P101 VenturesIsabelle SmithEvents Coordinator at HeavybitElena BattistelloAnalyst at Novartis Venture FundLuca PessinaVenture Builder at Founders FactorySandro EtalleAdvisor at Curiosity VCMina RaflaAssociate Director at Aura Group
+ 22 more
Shared employers
Also worked at Highspot7
Karly WentzPartner at B4 CapitalMatt GarrattGeneral Partner at US Venture PartnersElisa La CavaPrincipal at Trilogy Equity PartnersAakash KumarDeeptech, AI & Fintech at DeVCRashmi GopinathGeneral Partner at B Capital GroupRavi MohanManaging Director at Shasta Ventures
+ 1 more
Also worked at Vodafone Business4
Also worked at Deliveroo29
Danny RimerPartner at Index VenturesLuciana LixandruPartner at Sequoia CapitalAdam ValkinInvestment Team at General CatalystGeorgia StevensonInvestor at Index VenturesNeil RimerInvestor at Index VenturesShabir VasramInvestor at Daphni
+ 23 more
Also worked at Expedia, Inc.21
Mike FridgenVenture Partner at Madrona Venture GroupJillExecutive Assistant at Thomson Reuters VenturesBrian ReganManaging Director and Chief Financial Officer at Spectrum EquityCraig BlairCo-founder & Partner, Chair of Investments at AirTree VenturesBrianne KimmelFounder & Managing Partner at Worklife VenturesClayton PettyPartner at Gradient Ventures
+ 15 more
Colleagues at Highspot
Amy Johnson
Chief People Officer at Highspot
Bhrighu Sareen
President, Product & Engineering at Highspot
Chris Larson
Chief Financial Officer at Highspot
David Wortendyke
Chief Technology Officer, Founder at Highspot
Dr. Oliver Sharp
Senior Vice President, AI, Founder at Highspot
Heath Ward
Head Of Global Security at Highspot
Jyl Feliciano
Vice President, Diversity, Equity, Inclusion & Belonging at Highspot
Matt Boisen
Chief Legal & Trust Officer at Highspot


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