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About
Laura Smous is Vice President of Product Marketing at Wyllo, with expertise in SaaS go-to-market strategy, product marketing, pricing strategy, and growth marketing. She advises startups and has experience in brand strategy, customer experience design, and generative technology applications.
Contact· self-published, not guessed
Experience
- WylloVice President Product Marketingcurrent2023 — present
- Haus of SmousPrincipal / Fractional Product Marketing Executive / Startup Advisercurrent2014 — presentSalt Lake City Metropolitan Area
- Product Marketing HivePMM Hive Executive Membercurrent2022 — present
- VerblioVice President Product Marketing2021 — 2022Salt Lake City, Utah, United States
- AdRoll, a Division of NextRoll, Inc.Senior Director, Product Marketing2019 — 2021Salt Lake City Metropolitan Area
- Professional Education at the University of UtahCertificate Director & Associate Instructor / Degree Plus Digital Marketing Certificate2018 — 2021Salt Lake City Metropolitan Area
- Atlas, a NiCE SolutionVP Strategic Innovation2018 — 2019Salt Lake City Metropolitan Area
- Atlas, a NiCE SolutionVP Marketing & Client Success Executive2017 — 2018Park City, Utah
- Atlas, a NiCE SolutionVP of Product Marketing2017Park City, Utah
- TapInfluenceHead of Product Marketing / Director of Product Marketing (Acquired by IZEA)2015 — 2017Boulder, CO
- JazzMarketing & Product Leader – (Acquired by Jobvite) SaaS HCM & Recruiting Technology2012 — 2015San Francisco, CA / Pittsburgh, PA
- Wall-to-Wall StudiosDirector of Interactive & Brand Strategy2007 — 2012Pittsburgh, PA
- Takin' MinesWriter, Reviews2011 — 2012Brooklyn, NY
- Blue Belt TechnologiesConsultant, Marketing & Prototyping2007Pittsburgh, PA
- Valparaiso UniversityDirector of Technology - Admission, Financial Aid & Marketing2005 — 2007Valparaiso, IN
- Chicago Mercantile ExchangeLead Systems Certification Analyst2003 — 2005Chicago, IL
- Olenick and AssociatesConsultant2001 — 2003Chicago, IL
- GeneerConfiguration Manager, Quality Analyst2000 — 2001Greater Chicago Area
Skills & more
HTML5Microsoft Office3Salesforce.com4InDesign1Adobe Creative Suite1Photoshop1SaaS2Project Management44Marketing Communications41Marketing48Social Media20Social Media Marketing21
+12 more
Web DesignInformation ArchitectureProduct ManagementLead GenerationCopywritingQuality AssuranceBrand DevelopmentUser ExperienceCompetitive AnalysisOnline MarketingBusiness DevelopmentAdvertisingLanguages English · German · Spanish
- Syntrio US Workplace Harassment and Discrimination General Manager — Mitratech Syntrio
- Professional Education - Teaching Essentials for Adult Learners — University of Utah
From Laura's professional profile.
Colleagues at Growth Warrior Capital
Kimberley Bueno
Venture Advisor at Growth Warrior Capital
Mary Kate McDonough
Head of Platform & Operations at Growth Warrior Capital
Matanya Horowitz
Venture Partner at Growth Warrior Capital
Nathan Sanders
Investor at Growth Warrior Capital
Neena Reddy
Chief Legal Officer at Blue Owl Capital
Promise Phelon
Founder and Managing Partner at Growth Warrior Capital
Rachel Baruch
Principal at Growth Warrior Capital
Frequently asked questions
- Who is Laura Smous?
- Laura Smous is Vice President of Product Marketing at Wyllo, with expertise in SaaS go-to-market strategy, product marketing, pricing strategy, and growth marketing. She advises startups and has experience in brand strategy, customer experience design, and generative technology applications.
- Where does Laura Smous work?
- Laura Smous is Venture Advisor at Growth Warrior Capital.
- Where did Laura Smous go to school?
- Laura Smous studied at Indiana University Bloomington (BS, Computer Information Systems/International Business); Indiana University Bloomington (BA, Germanic Studies).
Same school
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+ 368 more
