Fundraising Fox

Kiel Petersen

Investor

Global Head of Customer Growth at AnyRoad

Helsinki, Uusimaa, Finland

About

Global Head of Customer Growth at AnyRoad responsible for customer acquisition and expansion.

LinkedIn ↗

Experience

  1. AnyRoadGlobal Head of Customer Growthcurrent2026 — presentHelsinki, Uusimaa, Finland
  2. Signal.incAdvisorcurrent2026 — present
  3. PrimroseAdvisor2025 — 2026
  4. DiageoGlobal Director, Customer Value Creation, E2E Commercial Planning and On Trade CoE (VP)2023 — 2024Greater London, England, United Kingdom
  5. DiageoGlobal Director, Marketing Effectiveness (VP)2020 — 2023London, Greater London, United Kingdom
  6. DiageoSenior Manager, Marketing Effectiveness - APAC2018 — 2020London, United Kingdom
  7. BackroadsTrip Leader2017 — 2018Pernes-les-Fontaines, Provence-Alpes-Côte d’Azur, France
  8. Career BreakTravel2016 — 2017India
  9. McKinsey & CompanyManager (Expert)2012 — 2016London Area, United Kingdom
  10. Kantar RetailProduct Manager/Senior Consultant2010 — 2012London Area, United Kingdom
  11. Career BreakPersonal goal pursuit2008 — 2010
  12. KantarClient Services Manager2007 — 2008New York City Metropolitan Area
  13. KantarResearch Associate2006 — 2007

Education

  1. University of WashingtonBachelor of Business Administration - BBA, Marketing2002 — 2006
  2. Shawnigan Lake SchoolVancouver Island, British Columbia1998 — 2002

Skills & more

Project DeliveryProblem SolvingCommunicationPerformance MeasurementMedia PlanningMarketing StrategyAdvertisingOptimizationBusiness TransformationLogistics ManagementCustomer ServiceCoaching
+12 moreProgram ManagementBuilding Organizational CapabilitySenior Stakeholder ManagementOrganizational CapabilityBusiness Process ImprovementMarket ResearchSurvey DesignTrend AnalysisFast-Moving Consumer Goods (FMCG)Consumer ProductsStrategyStrategic Planning

Languages English · Finnish · German

From Kiel's professional profile.

Same school

Also attended University of Washington162

Andrew ChenGeneral Partner at Andreessen HorowitzVictoria TreygerGeneral Partner at Felicis VenturesAndrewAdvisor at Clear VenturesJoseph HorsmanInvestor at Madrona Venture GroupTed KummertVenture partner at Madrona focused on enterprise infrastructure, data, and intelligent applicationsJohn CarpenterInformation Technology Director at Madrona Venture Group

+ 156 more

Shared employers

Also worked at AnyRoad11

Justin KaufenbergManaging Director at Rally Ventures Management, LlcJonathan YaffeInvestor at AnyRoadRoy RubinPartner at R-Squared VenturesGary ClaytonInvestor at Relay VenturesDaniel YaffeCo-Founder & COO at AnyRoadChristian CollinsChief Product Officer at AnyRoad

+ 5 more

Also worked at Diageo21

Josef NajmPrincipal at Thomson Reuters VenturesChristophe de MontillePartner at Beyond Capital VenturesRachel WilsonStrategic Advisor at Zane Venture FundRaj GangulyCo-Founder and Co-CEO at B4 CapitalWill WeltonPrincipal at Fuel VenturesSusan KilsbyAdvisor at Siddhi Capital

+ 15 more

Also worked at McKinsey & Company1,128

Jim BreyerFounder & CEO of Breyer CapitalAnn Miura-KoCo-founding Partner at FloodgateJeremy LiewPartner at Lightspeed Venture PartnersMike SpeiserManaging Director at Sutter Hill VenturesJeremy LevinePartner at Bessemer Venture PartnersFabrice GrindaCo-founder & Managing Partner at FJ Labs

+ 1,122 more

Colleagues at AnyRoad

Aamir Farooq
VP of Engineering at AnyRoad
Bay McLaughlin
Managing Director, Lifetime Loyalty at AnyRoad
Bryan Grobstein
VP, Sales at AnyRoad
Christian Collins
Chief Product Officer at AnyRoad
Daniel Yaffe
Co-Founder & COO at AnyRoad
Jonathan Yaffe
Investor at AnyRoad
Leah Shough
Head of Legal at AnyRoad
Michael Luna
CX Director & General Manager, Greece at AnyRoad