What sectors does AnyRoad focus on?

AnyRoad focuses on Marketing Tech, SaaS.

Where is AnyRoad located?

AnyRoad is headquartered in San Francisco, US.

AnyRoad

San Francisco · 9 people tracked

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Investment thesis

AnyRoad is a SaaS platform founded in 2013 that provides experiential marketing software, enabling brands to manage and optimize events, tours, classes, and activations while capturing first-party consumer data and measuring ROI.

Invests inMarketing Tech SaaSSan FranciscoUnited States

Source: firm website, verified Aug 5, 2026.

San Francisco, US

Founded

2013

Team · 9 people

from the firm's website & public directories

Daniel Yaffe· Co-Founder & COOin

Co-founder of AnyRoad alongside his brother Jonathan, serving as Chief Operating Officer.

Jonathan Yaffe· Co-Founder & CEOin

Co-founder of AnyRoad, serving as Chief Executive Officer since the company's inception in San Francisco in 2013.

Aamir Farooq· VP of Engineeringin

Vice President of Engineering at AnyRoad leading the engineering organization.

Bay McLaughlin· Managing Director, Lifetime Loyaltyin

Managing Director overseeing the Lifetime Loyalty product line at AnyRoad.

Bryan Grobstein· VP, Salesin

Vice President of Sales at AnyRoad leading the sales organization.

Christian Collins· Chief Product Officerin

Chief Product Officer at AnyRoad responsible for product strategy and development.

Kiel Petersen· Global Head of Customer Growthin

Global Head of Customer Growth at AnyRoad responsible for customer acquisition and expansion.

Leah Shough· Head of Legalin

Head of Legal at AnyRoad managing legal and compliance matters.

Michael Luna· CX Director & General Manager, Greecein

Customer Experience Director and General Manager for AnyRoad's operations in Greece.

Frequently asked questions

What sectors does AnyRoad focus on?: AnyRoad focuses on Marketing Tech, SaaS.
Where is AnyRoad located?: AnyRoad is headquartered in San Francisco, US.

Media · Podcasts & interviews

featuring the team

The complex nature of the brand experience with AnyRoad's Jonathan Yaffe - YouTube

Authentically Successful · Jonathan Yaffe

From Headmaster in Japan To Experiential Leader Backed By Marc Benioff w/ Jonathan Yaffe | AnyRoad - YouTube

Entrepreneurship Handbook · Jonathan Yaffe

Jonathan Yaffe, Anyroad - 10 Experiential Marketing Tactics to Supercharge Your Growth - YouTube

Traction - A Community for Innovators · Jonathan Yaffe

291: Investing in Brand Experiences with AnyRoad’s Jonathan Yaffe - YouTube

Marketing Today with Alan Hart · Jonathan Yaffe

Experiential Marketing Playbook - Jonathan Yaffe, AnyRoad - YouTube

Traction · Jonathan Yaffe

Tech City Entrepreneurs - AnyRoad co-founder Jonathan Yaffe, Part 1 - YouTube

BRRMediaUK · Jonathan Yaffe

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