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AnyRoad

operating company · company profile

San Francisco · 9 people tracked

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Investment thesis

AnyRoad is an experiential-marketing software company rather than an investment firm. Its platform lets brands run events, tours, tastings, and activations, capture first-party guest data across the customer journey, and use AI-driven analytics and loyalty tools to measure impact and grow customer lifetime value.

Source: firm website, verified Aug 5, 2026.

HQ
San Francisco, US
Founded
2013

Team · 9 people

from the firm's website & public directories
Aamir Farooq· VP of Engineeringin

Vice President of Engineering at AnyRoad leading the engineering organization.

Bay McLaughlin· Managing Director, Lifetime Loyaltyin

Managing Director overseeing the Lifetime Loyalty product line at AnyRoad.

Bryan Grobstein· VP, Salesin

Vice President of Sales at AnyRoad leading the sales organization.

Christian Collins· Chief Product Officerin

Chief Product Officer at AnyRoad responsible for product strategy and development.

Kiel Petersen· Global Head of Customer Growthin

Global Head of Customer Growth at AnyRoad responsible for customer acquisition and expansion.

Leah Shough· Head of Legalin

Head of Legal at AnyRoad managing legal and compliance matters.

Michael Luna· CX Director & General Manager, Greecein

Customer Experience Director and General Manager for AnyRoad's operations in Greece.

Founder mafia

2 people who came through AnyRoad went on to found or lead other companies.

Frequently asked questions

What sectors does AnyRoad focus on?
AnyRoad focuses on Marketing Tech, SaaS.
Where is AnyRoad located?
AnyRoad is headquartered in San Francisco, US.

Media · Podcasts & interviews

featuring the team

The complex nature of the brand experience with AnyRoad's Jonathan Yaffe

Authentically Successful · Jonathan Yaffe

From Headmaster in Japan To Experiential Leader Backed By Marc Benioff w/ Jonathan Yaffe | AnyRoad

Entrepreneurship Handbook · Jonathan Yaffe

Jonathan Yaffe, Anyroad - 10 Experiential Marketing Tactics to Supercharge Your Growth

Traction - A Community for Innovators · Jonathan Yaffe

291: Investing in Brand Experiences with AnyRoad’s Jonathan Yaffe

Marketing Today with Alan Hart · Jonathan Yaffe

Experiential Marketing Playbook - Jonathan Yaffe, AnyRoad

Traction · Jonathan Yaffe

Tech City Entrepreneurs - AnyRoad co-founder Jonathan Yaffe, Part 1

BRRMediaUK · Jonathan Yaffe

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