About
Growth strategist and serial entrepreneur with 25+ years building go-to-market engines across SaaS, FinTech, and InsurTech sectors.
Experience
- Wist.healthCo-Foundercurrent2024 β present
- Venture Forward CapitalPartner & Chief Platform Officercurrent2024 β present
- ARCFractional Chief Growth Officercurrent2022 β present
- Aragon Launchpad AcademyAdvisor & Mentor2023 β 2024
- Rise PeopleCo-Founder, President & CRO2016 β 2022
- QuickMobile (now part of Cvent)CMO2015 β 2016
- YocaleCo-Founder & CMO2013 β 2015
- ApteanVP, Global Marketing2004 β 2013
- ApteanVP, Global Marketing (CDC Software)2008 β 2012
- ApteanDirector, Marketing (CDC Software)2007 β 2008
- ApteanDirector, Marketing (Pivotal CRM)2006 β 2007
- ApteanSenior Manager, Marketing Communications (Pivotal CRM)2004 β 2006
- Hale! MarketingSenior Marketing Manager2003 β 2004
- Colligo NetworksMarketing Manager2001 β 2002
- Vecima Networks Inc.Marketing Manager (Spectrum Signal Processing)1997 β 2000
Education
- Simon Fraser UniversityBachelor of Business Administration (B.B.A.), Marketing & Human Resources, extended minor in Psychology
Skills & more
SaaS62Enterprise Software79Salesforce.com6CRM99Brand Development69Marketing Strategy99Marketing Automation32Revenue Performance Management2Sales & Marketing Alignment12Social Media29Demand Generation46Public Relations8
+12 more
Product MarketingAdvertisingDigital MarketingLead GenerationMarketingMulti-channel MarketingProject PlanningProduct ManagementProgram ManagementRevenue AnalysisProduct LaunchStrategyFrom Julie's professional profile.
Same school
Also attended Simon Fraser University48
Sophie BuonassisiSVP of Marketing at GTMfundAnastasia HambaliInvestor at Side Door VenturesTetsu NomuraPrincipal at Sozo VenturesJackson EunAssociate at Sora VenturesAnnie LeOperations Partner at UNION Labs VenturesGeoff J. CatherwoodPartner at BDC Venture Capital
+ 42 more
Shared employers
Also worked at Rise People1
Colleagues at New Leaf Invest
Andrew Harrison
Advisory Board at New Leaf Invest
Andy Ballester
Tech Guru at New Leaf Invest
Carl Toriello
Advisory Board Director at New Leaf Invest
Cem Karsan
Advisory Board at New Leaf Invest
Dax Rodriguez
Advisory Board at New Leaf Invest
Dorien Nunez
Advisory Board at New Leaf Invest
Eric Rosen
Economic Advisor at New Leaf Invest
Josh Yelen
Partner at New Leaf Invest
















