/People

Jon Soberg

Investor

CEO and Managing Partner at MS&AD Ventures · Advisor at 8VC · Advisor at Addepar

Palo Alto, California

Writes $500K – $2M checks · typically $1M

Find your path to Jon

400 people in our graph share verified history with Jon — schools, employers, funds. One of them is your warm intro.

Tiffine WangunlockedJon: together at MS&AD Ventures (2019–2024)
×3Jon: together at MS&AD Ventures
×2Jon: together at Capital Group
×6Jon: together at Blumberg Capital

About

Jon Soberg is Managing Partner at MS&AD Ventures, a seed fund backing early-stage companies, and holds the #13 spot on Business Insider's Seed 100 list of seed investors. Over more than a decade in early-stage venture, he has completed 120-plus investments across five continents and served on over 40 boards, with a focus on fintech, financial inclusion, risk analysis and mitigation, climate change, and security. His portfolio includes Addepar, Biocatch, Braze, Clubhouse, DoubleVerify, Fundbox, Hippo, Next Insurance, Nutanix, REEF Technology (formerly ParkJockey), Rubrik, STEM, Trulioo, and Yotpo.

Contact· published on Jon's own website

Invests in

AI & Machine LearningFintechHealthtechInsurTechMobility & Transportation

Experience

  1. MS&AD VenturesCEO and Managing Partnercurrent2018 — presentSan Francisco Bay Area
  2. The Wharton SchoolSenior Fellowcurrent2019 — presentGreater Philadelphia Area
  3. The Wharton SchoolLecturercurrent2009 — present
  4. 8VCAdvisorcurrent2016 — present
  5. AddeparAdvisorcurrent2011 — present
  6. Early Impact VenturesCo-Founder & Partner2017 — 2018San Francisco Bay Area
  7. REEF TechnologyChief Operating Officer2016 — 2017London, United Kingdom
  8. Expansive VenturesManaging Partner2014 — 2016Palo Alto, CA
  9. Blumberg CapitalManaging Director2010 — 2014San Francisco Bay Area
  10. Multiple StartupsEntrepreneur / Advisor2005 — 2010
  11. Ditech.comVP IT / Operations2002 — 2005Orange County, California Area
  12. Broadband Digital GroupSenior Vice President, Engineering2000 — 2002Orange County, California Area
  13. Adforce, Inc.VP Engineering1998 — 2000
  14. Capital GroupAnalyst1996 — 1998

Skills & more

Financial Analysis26Venture Capital99Entrepreneurship99Operations Management11Start-ups99Pricing Strategy4Business Strategy38Product Management47Corporate Development26Strategic Partnerships50Management Consulting6Marketing Strategy43
+12 moreAngel InvestingStrategyE-commerceNew Business DevelopmentGo-to-market StrategyAnalyticsProduct DevelopmentLeadershipStrategic PlanningManagementMarketingBusiness Development

Languages Spanish

  • CFA Institute Charterholder — CFA Institute
  • Chartered Financial Analyst — CFA Institute

From Jon's professional profile.

Investments

Investor

1-PageAccelerantAddeparAgio RatingsAkinovaAny.doAnzenApplied Data FinanceArtificial LabsAssured AlliesBambi DyanamicBeeHeroBioCatchBounti.aiBrazeCarroCasafariCentraleyesConflueraCover HoundCrediburCrediLinq.AiCredoraxCRSDathena ScienceDoubleVerifyELEMENT InsuranceERGO NEXT InsuranceEtherMailFeeXFiniataFinLeapFlexFull HarvestFundboxFuture FamilyFutureProof TechnologiesGaiascopeGeositeGo RisehedgeHippoHippo InsuranceHMBradleyHonest DollarHourlyHuman APIi(x) investmentsi2xInnerPlantIntellectJoin DigitalJupiterJupiterKapitalKountableLovysManufacturedMarbleMDgoMeanwhileMercuryMonedoMulberriMultiplierMyGolaNeuralightNextOnehopeOptifinoOwl CamerasPacelinePaidpiperParse.lyPAYMILLPledgePliantPonteraQunomedicalREEFRoam AnalyticsRubrikSafe SecuritySixupSkopenowSkyflowSocietyOneSocotraSolvapaySpot InsuranceSproutt InsuranceStemStrangeworksSuperTAIGERTerminal IndustriesThimbleTideTomorrow IdeasTpagaTRADETEQTrue Link FinancialTruliooUrbanaraVdooVintVoyageXareYotpoZanbato

Sources: SEC Form D filings · curated public sources.

Colleagues at MS&AD Ventures

Network5

Investors connected to Jon in public investor directories — a warm-intro map.

Frequently asked questions

Who is Jon Soberg?
Jon Soberg is Managing Partner at MS&AD Ventures, a seed fund backing early-stage companies, and holds the #13 spot on Business Insider's Seed 100 list of seed investors. Over more than a decade in early-stage venture, he has completed 120-plus investments across five continents and served on over 40 boards, with a focus on fintech, financial inclusion, risk analysis and mitigation, climate change, and security. His portfolio includes Addepar, Biocatch, Braze, Clubhouse, DoubleVerify, Fundbox, Hippo, Next Insurance, Nutanix, REEF Technology (formerly ParkJockey), Rubrik, STEM, Trulioo, and Yotpo.
Where does Jon Soberg work?
Jon Soberg is CEO and Managing Partner at MS&AD Ventures.
What does Jon Soberg invest in?
Jon Soberg invests in AI & Machine Learning, Fintech, Healthtech, InsurTech, Mobility & Transportation.
What check size does Jon Soberg write?
Jon Soberg typically writes checks of $500K – $2M.
What boards does Jon Soberg sit on?
Jon Soberg holds tracked board seats at Hedge Capital Markets.
What companies has Jon Soberg invested in?
Investments tracked here include 1-Page, Accelerant, Addepar, Agio Ratings, Akinova, Any.do, Anzen, Applied Data Finance, Artificial Labs, Assured Allies, Bambi Dyanamic, BeeHero, and 98 more.
Where did Jon Soberg go to school?
Jon Soberg studied at The Wharton School (MBA, Entrepreneurial Management and Marketing); Northwestern University (MS, Mechanical Engineering (Robotics)); Harvey Mudd College (BS, Engineering).

Same school

Shared employers