Fundraising FoxTrulioo
Unicorn · $1.8BPlug and Play VenturesSilicon Valley, CA · Founded 2011 · 383 employees on LinkedIn · 16 known investors
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Trulioo operates a global platform of identity and business verification services, maintaining information security and technical compliance controls to protect customer data. Its offering is aimed at organizations that require regulatory identity verification, backed by ISO 27001 certification and SOC 2 Type 2 qualification.
Also known as Trulioo Information Services
Founders & leadership
Trulioo was founded in 2011 by Stephen Huynh-Ufford and Tanis Jorge.
Investors · 16
How we know: Blumberg Capital's portfolio page · a partner's Signal profile · funding news · the VCSheet dataset · research · en.wikipedia.org · Not right? Tell us
How we know: Mouro Capital's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: Vesey Ventures's portfolio page · Not right? Tell us
How we know: trulioo.com · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
How we know: funding news · trulioo.com · Not right? Tell us
How we know: open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
How we know: funding news · trulioo.com · Not right? Tell us
How we know: a partner's Signal profile · funding news · fintechfutures.com · Not right? Tell us
Also in the syndicate · 5
Funding
SEC filings, press & company announcementsSource: company announcements and press reports — follow each round's link for the claim.
Valuation · disclosed
Disclosed eventsSource: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.
Company profile
researched Sep 2026Trulioo is an identity verification company headquartered in Vancouver, British Columbia, that supplies know-your-customer (KYC), know-your-business (KYB), anti-money-laundering (AML) screening and fraud prevention capabilities for people and businesses. The platform combines identity data matching, identity document verification with biometrics and liveness checks, business verification including beneficial ownership data, watchlist screening and fraud intelligence, delivered through a single API integration and modular SDKs.
The company states coverage of 195 countries, access to more than 450 global and local data sources in 43 languages, support for more than 14,000 document types and 500 business registration number formats, verification reach across 5 billion consumers and 700 million business entities, and screening against more than 6,000 watchlists. Workflows are configurable by region so customers can tailor verification to requirements such as FinCEN, FINRA, FCA, FINTRAC and CySEC while maintaining audit-ready records. In 2022 Trulioo acquired Copenhagen-based HelloFlow, adding no-code, drag-and-drop onboarding and workflow orchestration to what had been its GlobalGateway data and identity services network; in 2023 it rebranded and launched a unified global identity verification platform covering both person and business verification.
Founding story
Co-founders Stephen Ufford and Tanis Jorge, who had worked together since a high-school project and built prior consumer data-driven ventures together (two of which were sold to Experian), started Trulioo in Vancouver in 2011. In the early venture-backed years Ufford raised capital in Silicon Valley while Jorge ran day-to-day operations from the Vancouver office.
Business model
Trulioo sells verification services to organizations on a business-to-business basis, delivered as an API- and SDK-based platform covering KYC data matching, document verification, business verification and person fraud signals, with sales handled through a direct sales team, demos and reseller/distribution partnerships.
Traction
Public materials cite coverage of 195 countries, 5 billion consumers, 700 million verifiable business entities, more than 450 data sources and 14,000-plus document types, plus a customer roster spanning major payments and banking firms. An earlier milestone of 100 million verifications was reported around the 2014 Series A, and a case study reports a 10% increase in EQ Bank's onboarding completion rate.
Latest developments
Vicky Bindra was appointed CEO in 2025. Recent company publications address agentic commerce and "Know Your Agent" verification, digital identity trends for 2026, and preparation for the EU AMLR and eIDAS 2.0 regimes; Wikipedia cites collaborations with Google's Agent Payments Protocol and with Worldpay on agentic commerce.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Described by investor Blumberg Capital as a leading RegTech firm and by the company as a global identity platform used by large enterprises; it reached unicorn status in 2021 at a $1.75 billion valuation.
Trulioo positions its in-house suite of KYC data, document verification, business verification and fraud capabilities under one platform, API and integration, with regional routing across many data sources, KYB and KYC delivered in a single workflow, and no-code workflow orchestration.
Technology
The platform routes verification transactions across more than 450 data sources using proprietary machine learning models that optimize for speed, cost and accuracy by region. Document verification uses server-side machine learning models, multiframe image capture and passive biometric checks to detect deepfakes, synthetic IDs and injection attacks, with stated transaction completion in under 5.2 seconds. Business verification normalizes 150 data fields and supports 500 business registration number formats, while person fraud detection draws on email, phone and network risk signals. Access is through a single API token and endpoint plus modular SDKs, with no-code workflow orchestration added via the HelloFlow acquisition.
Go-to-market
Direct enterprise sales supported by demo requests, case studies, white papers and a developer portal with API and SDK documentation, alongside a partner network covering resellers, distribution partners and data providers, and 24/7 customer support.
Global enterprises with regulatory onboarding obligations, including banks, payments companies, online marketplaces, online trading platforms, cryptocurrency businesses, foreign exchange brokers and wealth managers. Named customers include J.P. Morgan Payments, EQ Bank, Nium, Mastercard, Capital.com, Airwallex, Google, WEX, Worldpay, PSI-Pay, STACK and Metal Pay.
Geography
Headquarters in Vancouver, British Columbia, with offices in Dublin, Ireland (opened 2018), San Diego, California, and Singapore; earlier reporting also cited a San Francisco office. Services are offered worldwide across 195 countries.
History
Stephen Ufford and Tanis Jorge founded Trulioo in Vancouver in 2011, with Ufford serving as CEO from founding. The company raised a $6 million Series A in 2014 and launched an international identity verification platform the same year, followed by a $15 million round in 2015. It opened a Dublin satellite office in 2018 and raised $70 million in 2019, including a $60 million Series C. In 2020 Ufford stepped down as CEO to become chairman, with Steve Munford appointed CEO and president effective March 30. A $394 million Series D in 2021 valued the company at $1.75 billion. In 2022 Trulioo acquired HelloFlow and expanded into Singapore and San Diego; in 2023 it rebranded and launched a new global identity platform. Vicky Bindra was appointed CEO in 2025.
Compiled by commissioned research from 9 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
4 people who came through Trulioo went on to found or lead other companies.
Timeline · 9
launches, deals, and filingsTrulioo obtained the SOC 2 Type 2 credential in February 2024; it has been ISO 27001-certified since 2015.
Trulioo rebranded and launched a new global identity verification platform covering person and business verification.
Trulioo acquired Copenhagen-based HelloFlow, a no-code, drag-and-drop builder of client onboarding, monitoring and digital workflow solutions, to add orchestration to its identity platform and support European expansion.
Co-founder and CEO Stephen Ufford stepped down, taking the role of chairman of the board, with Steve Munford assuming CEO and president duties effective March 30. Ufford remained a major shareholder.
Trulioo raised a total of $70 million in 2019, including a $60 million Series C led by Goldman Sachs Growth Equity with participation from Citi Ventures, Santander InnoVentures and earlier investors.
$70M source ↗
Trulioo opened a satellite office in Dublin as part of its global expansion.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 9
primary sources listed
- Truliootrulioo.com · web
9 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Trulioo do?
- Trulioo is a Canadian identity platform providing global KYC, KYB, AML screening and fraud prevention through a single API.
- Who founded Trulioo?
- Trulioo was founded by Stephen Huynh-Ufford, Tanis Jorge in 2011.
- Who are Trulioo's investors?
- Trulioo's investors include Blumberg Capital, Mouro Capital, Vesey Ventures, Amex Ventures, Blue Cloud Ventures, Citi Ventures, Goldman Sachs, Plug and Play Ventures and 3 more.
- Where is Trulioo headquartered?
- Trulioo is headquartered in Silicon Valley, CA.