Assured Allies

Assured Allies is an insurtech company focused on long-term care insurance (LTCI) and retirement products for older adults. Its platform combines machine learning and predictive analytics with science-of-aging research and human support, with the stated aim of reducing the risk of disability among policyholders and making long-term care insurance more accessible and financially sustainable for carriers.

The company's first product, AgeAssured, launched in 2020 as a platform offered in partnership with long-term care insurers to reduce premature age-related decline and support aging at home; the company reported it reduced the cost of long-term care insurance claims by roughly 20%. A second product, NeverStop, launched in 2022 as an AI-driven platform that integrates digital underwriting, personalized risk-reduction strategies and financial support for individuals aged 55 and over, using patent-pending designs that provide additional insurance coverage as an incentive for participation in its wellness program. The current commercial offering is organized around four lines: NeverStop Wellness, digital underwriting, product development for LTCI portfolios, and distribution tools and training for agents.

Assured Allies states it has spent roughly a decade and $50 million building proprietary technology and behavioral intellectual property, and reports more than 100,000 older adults covered and more than $78 million in funding as of 2025.

Founding story

Roee Nahir and Afik Gal, a medical doctor, founded the company in 2018 after their own experiences as caregivers to aging parents and grandparents, which they described as exposing both physical and financial suffering that science- and technology-based innovation could address by keeping people living at home longer.

Business model

Assured Allies sells to insurance carriers and financial institutions rather than directly to consumers, embedding its wellness, underwriting, product-development and distribution components into partners' long-term care insurance and retirement products. Carrier partners such as EquiTrust have incorporated its NeverStop platform into their own offerings.

Revenue is generated through commercial arrangements with insurance carrier and financial institution partners that embed its wellness, underwriting and product components; reported annual revenue was about $10 million as of March 2023.

Traction

Reported over 300% growth in platform members in the year preceding March 2023, partnerships with several leading long-term care insurance carriers, and annual revenue of approximately $10 million as of March 2023. Company materials cite a Net Promoter Score above 70, a 66% successful intervention rate, a 7% claims reduction rate, and more than 100,000 older adults covered.

Latest developments

As of 2025 the company positions itself around four carrier-facing offerings—NeverStop Wellness, digital underwriting, product development and distribution excellence—and reports more than 8 years of long-term care insurance work, over $78 million in funding and more than 100,000 older adults covered.