Where does John True work?

John True is General Partner at Cultivation Capital and Board director at Salesvue.

What does John True invest in?

John True invests in Enterprise Software, SaaS.

What check size does John True write?

John True typically writes checks of $100K – $3.5M.

What boards does John True sit on?

John True holds tracked board seats at Monitaur, Salesvue, Sfara, Sharpen Technologies, Swell Social.

Where did John True go to school?

John True studied at Missouri University of Science and Technology (B.S., Computer Science); Desmet.

John True

Investor

General Partner at Cultivation Capital · Board director at Salesvue

St. Louis, Missouri

Writes $100K – $3.5M checks · typically $1.8M

About

John True is a General Partner at Cultivation Capital focused on software and geospatial technology companies. He previously served as SVP of Field Operations at Guidewire, an enterprise software firm that went public in 2012, and spent about 20 years in executive sales and general management roles at early-stage technology companies including Fortify (acquired by HP), Equallogic (acquired by Dell), Ariba (acquired by SAP), and PTC.

Contact· self-published, not guessed

j•••@cultivationcapital.comreveal

Invests in

Enterprise SoftwareSaaS

Board director at Salesvue

Intro paths

→

In turn, John can intro founders to Salesvue's investors below.

Salesvue's investors · 2

Cultivation CapitalSt. Louis · $100K – $3.5M checks · since 2016 Elevate VenturesIndianapolis · $20K – $2M checks · since 2016

Experience

Cultivation CapitalGeneral Partnercurrent2014 — presentGreater St. Louis
Insight PartnersOperating MDcurrent2016 — present
Monitaur, Sfara, Salesvue, , Secure W2, Signup, Swell, FinqoreDirectorcurrent2013 — present
AMCS, Checkmarx, Llamasoft, Observable Networks, Guidewire, Clearent (Xplor),Third Party TrustFormer Director2008 — 2024
Guidewire Software NYSE GWRESVP WW Field Operations2011 — 2013Foster City, California
Fortify Software (Aquired By HP)COO2008 — 2011
Equallogic (Aquired by Dell)Vice President Sales2007 — 2008
AribaExecutive Vice President WW Sales1999 — 2004
Parametric TechnologySVP Sales1990 — 1999
Parametric TechnologySales, Regional Director, Vice President1990 — 1999
Data GeneralSales1986 — 1990

Skills & more

Enterprise Software46SaaS24

From John's professional profile.

Investments

Board seats

MonitaurSalesvueSfaraSharpen TechnologiesSwell Social

Sources: the firm's website · SEC Form D filings.

Colleagues at Cultivation Capital

Andrew Dearing

General Partner at Cultivation Capital

Andy Cloyd

Principal at Cultivation Capital

Barry Sandweiss

General Partner at Cultivation Capital

Bobby Sandage

General Partner at Cultivation Capital

Brian Matthews

Cofounder & General Partner at Cultivation Capital

Caleb Eidem

General Counsel at Cultivation Capital

Camila Petignat

Partner at The Yield Lab Latam

Catherine Matthes

Venture Advisor at Cultivation Capital

Frequently asked questions

Who is John True?: John True is a General Partner at Cultivation Capital focused on software and geospatial technology companies. He previously served as SVP of Field Operations at Guidewire, an enterprise software firm that went public in 2012, and spent about 20 years in executive sales and general management roles at early-stage technology companies including Fortify (acquired by HP), Equallogic (acquired by Dell), Ariba (acquired by SAP), and PTC.
Where does John True work?: John True is General Partner at Cultivation Capital and Board director at Salesvue.
What does John True invest in?: John True invests in Enterprise Software, SaaS.
What check size does John True write?: John True typically writes checks of $100K – $3.5M.
What boards does John True sit on?: John True holds tracked board seats at Monitaur, Salesvue, Sfara, Sharpen Technologies, Swell Social.
Where did John True go to school?: John True studied at Missouri University of Science and Technology (B.S., Computer Science); Desmet.