Fundraising Fox

John True

Investor

General Partner at Cultivation Capital

St. Louis, Missouri

Writes $100K – $3.5M checks · typically $1.8M

About

John True is a General Partner at Cultivation Capital focused on software and geospatial technology companies. He previously served as SVP of Field Operations at Guidewire, an enterprise software firm that went public in 2012, and spent about 20 years in executive sales and general management roles at early-stage technology companies including Fortify (acquired by HP), Equallogic (acquired by Dell), Ariba (acquired by SAP), and PTC.

LinkedIn ↗

Invests in

Enterprise SoftwareSaaS

Experience

  1. Cultivation CapitalGeneral Partnercurrent2014 — presentGreater St. Louis
  2. Insight PartnersOperating MDcurrent2016 — present
  3. Monitaur, Sfara, Salesvue, , Secure W2, Signup, Swell, FinqoreDirectorcurrent2013 — present
  4. AMCS, Checkmarx, Llamasoft, Observable Networks, Guidewire, Clearent (Xplor),Third Party TrustFormer Director2008 — 2024
  5. Guidewire Software NYSE GWRESVP WW Field Operations2011 — 2013Foster City, California
  6. Fortify Software (Aquired By HP)COO2008 — 2011
  7. Equallogic (Aquired by Dell)Vice President Sales2007 — 2008
  8. AribaExecutive Vice President WW Sales1999 — 2004
  9. Parametric TechnologySVP Sales1990 — 1999
  10. Parametric TechnologySales, Regional Director, Vice President1990 — 1999
  11. Data GeneralSales1986 — 1990

Education

  1. Missouri University of Science and TechnologyB.S., Computer Science1982 — 1986
  2. Desmet

Skills & more

Enterprise Software46SaaS24

From John's professional profile.

Same school

Also attended Missouri University of Science and Technology11

Brian MatthewsCofounder & General Partner at Cultivation CapitalLevi MalottVenture Partner at Redbud VCKory MathewsSenior Partner at NEW VISTA CAPITALBrian MoyerFounder & CEO at Innovation StudioSean FootePartner at Co=Creation=CapitalRob JohnsonOperating Partner at G2 Venture Partners

+ 5 more

Shared employers

Also worked at Equallogic (Aquired by Dell)1

Greg GretschManaging Director at Jackson Square Ventures

Also worked at Ariba23

Andy LeaverOperating Partner at Notion CapitalKevin SchultzEntrepreneur in Residence at Storm VenturesDrew HarmanVenture Partner at Copper Sky CapitalMiriam RiveraCofounder, Managing Director at Ulu VenturesMike PattersonEntrepreneur-In-Residence at The Innovation SpaceBrian FrankPartner at Permanent Capital Ventures

+ 17 more

Also worked at Parametric Technology19

Dan FougereInvestor at Index VenturesJesse Coors-BlankenshipCo-founder, General Partner at Parkway Venture CapitalSteve WalskeInvestor at Streamlined VenturesWenxiang MaVenture Partner at Foothill VenturesToby BrzoznowskiAdvisor - Enterprise Software at Augment VenturesAnurag SrivastavaFounding Partner at Jungle Ventures

+ 13 more

Also worked at Data General4

Mike MulicaOperating Partner at Avataar Venture PartnersTom PermatteoInvestor at Clean Energy VentureEd EnglerManaging Partner at 3 Points Rising VenturesSteven HaleyVenture Partner at 3CC | Third Culture Capital

Deals · 1

Sharpen Technologies Inc.Board seat

via Cultivation Capital · filed May 2021 · $3M raise

Attribution from SEC filings, press coverage, and firm rosters.

Colleagues at Cultivation Capital

Alana Mann
Principal at Cultivation Capital
Andrew Dearing
General Partner at Cultivation Capital
Andy Cloyd
Principal at Cultivation Capital
Barry Sandweiss
General Partner at Cultivation Capital
Bobby Sandage
General Partner at Cultivation Capital
Brian Matthews
Cofounder & General Partner at Cultivation Capital
Caleb Eidem
General Counsel at Cultivation Capital
Catherine Matthes
Venture Advisor at Cultivation Capital