/Companies

Monitaur

Techstars '20Plug and Play Ventures

Boston, US · Founded 2019 · Delaware corporation · 28 employees on LinkedIn · 10 known investors

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Monitaur provides governance and accountability solutions for AI models and systems to ensure responsible development and fair outcomes.

Also known as Monitaur, Inc.

Founders & leadership

Monitaur was founded in 2019 by Anthony Habayeb, Andrew Clark, and Michael Herman.

AHAnthony Habayeb
Anthony HabayebCo-Founder/CEOAnthony Habayeb is the founding CEO of Monitaur, an AI governance and assurance software company that helps organizations establish trust in and oversight of AI systems. His background spans enterprise roles across go-to-market, revenue and partnership development, product management, and strategy, with domain expertise in machine learning governance, compliance, and audit.
ACAndrew Clark
Andrew ClarkCo-founder & CTOHe previously worked as a data economist at BlockScience and as principal machine learning auditor at Capital One, following internal audit and data science roles at Astec Industries. He holds a Ph.D. and works across data science, economics, and AI governance, risk and compliance; he also spent several years as a freelance classical trumpet player.
MHMichael Herman
Michael HermanFounding EngineerHe joined Monitaur in 2019 after working as a software architect at ClickFox and later as a senior software engineer at Eldarion. He founded TestDriven Labs and co-founded Real Python, and previously started GoScrape and Starter Financial Model while mentoring students at Thinkful.

Board

DVDavid Verrill
David VerrillBoard directorGeneral Partner at Hub Angel Investment Group

Investors · 10

Also in the syndicate · 2

Defy VCRockmont Partners

Reported raises · per SEC filings

Form D private placements

$12.4M disclosed across 3 rounds · 2021–2024

▶$5.8MraisedMay 2024 · 11 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Andrew ClarkExecutive Officer, Director
  • John TrueDirector
  • Anthony HabayebExecutive Officer, Director
Offering amount
$6M
Amount sold
$5.8M
First sale
Apr 2024
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$4.6MraisedJan 2023 · 25 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Andrew ClarkExecutive Officer, Director
  • John TrueDirector
  • Anthony HabayebExecutive Officer, Director
Offering amount
$4.6M
Amount sold
$4.6M
First sale
Dec 2022
Incorporated
Corporation, Delaware, 2019
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$2.1MraisedMar 2021 · 34 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Anthony HabayebExecutive Officer, Director
  • Andrew ClarkExecutive Officer, Director
  • David VerrillDirector
Offering amount
$2.6M
Amount sold
$2.1M
First sale
Mar 2021
Incorporated
Corporation, Delaware, 2019
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Sep 2026

Monitaur is a Boston-based software company that sells an AI and model governance platform to highly regulated enterprises and their technology partners. Its stated purpose is to make fairness, transparency and accountability in models and systems achievable through governance that spans the full model lifecycle, covering traditional predictive models as well as generative AI, large language models and agentic AI systems.

The platform is organized around a "policy-to-proof" sequence of Define, Manage and Automate. Define covers governance strategy work: policy review against modular enterprise AI policy templates, program design mapping roles and responsibilities to an organization's structure, a risk assessment methodology, and education modules on topics such as model risk management and bias mitigation. Manage provides a centralized inventory of business use cases and models, a Monitaur Controls Library of common controls, cross-functional collaborative workflows, and third-party/vendor AI governance with pre-mapped controls for GenAI and agentic AI. Automate is an assurance layer consisting of FlightSim, a pre-deployment evaluation that uses synthetic simulations to test models and returns letter grades and remediation recommendations, and Record, which performs continuous production validation of drift and bias, logs model decisions against safe ranges, and generates evidence mapped to the Common Controls.

Monitaur positions the platform against external frameworks and regulation, citing the NIST AI Risk Management Framework, ISO 42001 and the EU AI Act, and states that automated evidence capture can satisfy nearly 40% of required governance controls. Targeted functional use cases include underwriting, pricing and product, risk modeling, claims, fraud detection, and sales and marketing, alongside model risk management, regulatory compliance, third-party vendor risk, fairness and bias measurement (disparate impact, equalized odds), and model performance and robustness testing.

Founding story

Monitaur was founded in 2019 by a team with backgrounds in corporate innovation, machine learning, assurance and software development: Anthony Habayeb (co-founder and CEO), Andrew Clark (co-founder and CTO) and Michael Herman (co-founder and lead engineer). CEO Anthony Habayeb has said that awareness of AI risks and the importance of governance were not fully appreciated at the time of founding.

Business model

Monitaur sells enterprise governance software, combining a platform (model/use-case inventory, controls library, workflows, monitoring and validation tooling) with advisory and enablement services such as policy review workshops, governance program design, risk assessment methodology and training modules. The product is designed to integrate with customers' existing modeling and MLOps stacks via pre-built integrations, client libraries and API access, with an implementation target of launching in 90 days.

Traction

The company reported more than 6x growth across revenue, customers and product utilization in 2023, which it cited as the basis for its May 2024 Series A. Publicly named customers include Progressive Insurance, CAPE Analytics and Nayya. Customer case studies published on its site describe an enterprise insurer governing a growing inventory of third-party AI projects and a Fortune 200 financial services and insurance company that saw 8x growth in AI projects over six months.

Latest developments

Monitaur's site references a Visionary placement in Gartner's inaugural Magic Quadrant for AI Governance and commentary on the state of AI governance in 2026, alongside expanded capabilities for agentic AI and generative AI governance, vendor governance with pre-mapped controls, and the Automate product line (FlightSim pre-deployment evaluation and Record continuous production validation). The company lists open roles, including an AWS Cloud Infrastructure Engineer.

▸Full profile — market position, technology, go-to-market, geography, history

Market position

Monitaur describes itself as a model governance software provider for highly regulated industries and says it was placed as a Visionary in Gartner's inaugural Magic Quadrant for AI Governance. Its investor-facing positioning stresses early entry into a category that emerged after its 2019 founding, alongside insurance-sector customer references.

Monitaur combines governance program advisory (policy templates, program design, risk assessment, training) with software that sits close to production models, pairing a reusable controls library mapped across multiple regulations with objective technical validation. It emphasizes independent pre-deployment simulation testing and continuous production monitoring that automatically produce audit-ready evidence, and supports governance of both internally built and third-party/vendor AI systems in a single inventory.

Technology

The platform unifies governance across model types, including generative AI, agentic AI and traditional models. Key components include a controls library of 33 flexible controls for high-risk models, automated capture of drift, bias and outlier metrics through a client library, synthetic data generation to supplement limited datasets, pre-deployment simulation testing (FlightSim) producing letter-grade assessments, and decision logging (Record) that creates a transparent record of AI decisions and maps evidence to controls aligned with NIST AI RMF, ISO 42001 and the EU AI Act. Integrations and comprehensive API access connect Monitaur to existing modeling and MLOps tools.

Go-to-market

Direct enterprise sales supported by contact-driven inquiry on its website, customer case studies, and a content program of blogs, webinars and a podcast covering AI governance, agentic AI and insurance regulation. Industry credibility is reinforced through an advisory group drawn from insurance regulation, actuarial science, enterprise risk management and insurtech, and through analyst recognition in AI governance.

Highly regulated enterprises and their technology partners, with particular emphasis on insurance (carriers and insurtechs) and financial services, plus health and life sciences and HR/recruitment. Within customer organizations the platform addresses machine learning builders, risk and compliance functions, model risk management teams, third-party risk teams, and executives and boards. Named customers include Progressive Insurance, CAPE Analytics and Nayya.

Geography

Headquartered in Boston, Massachusetts, United States. The product addresses regulatory regimes including US insurance and financial services requirements and the EU AI Act, as well as international standards such as ISO 42001 and the NIST AI Risk Management Framework.

History

Founded in 2019 around model governance and ML assurance for regulated industries, Monitaur reported more than 6x growth across revenue, customers and product utilization during 2023 and closed a $6 million Series A led by Cultivation Capital in May 2024, with participation from Rockmont Partners, Defy VC, Techstars and Studio VC. The product has since expanded from model governance into governance of generative AI and agentic AI systems, including the Automate assurance layer (FlightSim and Record) and vendor governance capabilities.

Compiled by commissioned research from 9 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Controls in Monitaur controls library for high-risk modelsJan 202633 controls
Governance controls automatically evidenced by Automate RecordJan 202640%
HeadcountAug 202628
Typical implementation timeJan 202690 days
Year-over-year growth in revenue, customers and product utilizationJan 2023more than 6x

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Related companies · 5

Companies working in the same space as Monitaur.

Timeline · 2

launches, deals, and filings
Jan 2026
Visionary placement in Gartner's inaugural Magic Quadrant for AI Governance

Monitaur states it was placed as a Visionary in Gartner's inaugural Magic Quadrant for AI Governance.

source ↗

May 2024
Monitaur closes $6M Series A led by Cultivation Capital

Monitaur announced the closing of a $6 million Series A round led by Cultivation Capital, with participation from Rockmont Partners, Defy VC, Techstars and Studio VC. Proceeds are intended to accelerate growth and add talent across functions.

$6M source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
MonitaurDelaware

In the news

▸Research sources · 9

primary sources listed

9 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Monitaur do?
Monitaur builds AI and model governance software for highly regulated enterprises such as insurers and financial services firms.
Who founded Monitaur?
Monitaur was founded by Anthony Habayeb, Andrew Clark, Michael Herman in 2019.
Who are Monitaur's investors?
Monitaur's investors include Defy Partners, MTECH CAPITAL, Plug and Play Ventures, Presidio Ventures, Studio VC, Techstars, Cultivation Capital, Hub Angel Investment Group.
How much funding has Monitaur raised?
Monitaur has disclosed $12.4M raised across 3 rounds.
Where is Monitaur headquartered?
Monitaur is headquartered in Boston, US.