About
Joachim Koch is president and CEO of Aspiration Marketing, where he leads efforts to support startups and growth-stage companies with marketing and sales strategies. He brings over 25 years of global leadership experience across sales, marketing, operations, and mergers and acquisitions in industries including automotive, technology, retail, and financial services. Koch is a HubSpot Certified Trainer and accredited partner with expertise in inbound marketing, lead generation, and multilingual sales enablement, and has held board positions at several startups.
Experience
- Aspiration Marketingpresident and ceocurrent2014 — presentNew York, Toronto, and Bucharest
- Books Tell You Why, Inc.Founder, Member of the Boardcurrent2002 — presentCharleston, South Carolina Area
- The Upside Foundation of CanadaMembercurrent2020 — presentToronto, Ontario, Canada
- SmartDreamersChief Growth Officercurrent2018 — presentToronto, Ontario, Canada
- OracleVice President Operations, Mergers & Acquisitions2006 — 2014
- Adexa, Inc.Vice President Operations2001 — 2003
- Cap GeminiDirector/Principal1992 — 2001
Education
- RPTU Kaiserslautern-LandauDiplom Ingenieur, Mechanical Engineering1979 — 1984
Skills & more
HubSpot3Online Marketing13New Business Development12Business-to-Business (B2B)6Professional Mentoring1Online Content1Marketing Copy1Marketing Campaigns1Lead Generation2Written Communication1Marketing Management4Executive Management67
+12 more
Start-upsManagement ConsultingMergers & AcquisitionsBusiness DevelopmentSupply Chain ManagementBusiness PlanningChange LeadershipEntrepreneurshipCustomer Relationship Management (CRM)MindfulnessLeadershipStrategyLanguages Chinese / Mandarin · English · French · German · Italian · Spanish
- HubSpot Trainer Certification — HubSpot Academy
From Joachim's professional profile.
Same school
Also attended RPTU Kaiserslautern-Landau6
Shared employers
Also worked at The Upside Foundation of Canada3
Also worked at SmartDreamers3
Also worked at Oracle307
Danny RimerPartner at Index VenturesAyshaAdvisor at Clear VenturesNatalie VaisInvestor at Spark CapitalMark SiegelPartner Emeritus at Menlo VenturesHope CochranVenture Partner at Madrona Venture GroupMark T. NelsonVenture Partner at Madrona Venture Group
+ 301 more
Also worked at Cap Gemini82
Lavinia FerriAssociate at P101 VenturesLuca FerraresiProject Specialist at P101 VenturesKulpreet SinghOperating Advisor at OpenOceanLouise HagenInvestor at Luminar VenturesAziz GilaniAssociate at Mercury FundJeff SturmanExecutive Venture Partner at Caduceus Capital Partners
+ 76 more
Colleagues at Aurelia Ventures
Aditya Kumar
APAC Sales at Aurelia Ventures
Ahmet Ugur Yilmaz
Creative Strategy & Performance Marketing Strategic Advisor at Aurelia Ventures
Anthony Mitchell
Email Deliverability at Aurelia Ventures
Ari Franklin
Product Management at Aurelia Ventures
Bob Upham
Strategic Advisor at Aurelia Ventures
Brad Bowery
Startups & Partnerships at Aurelia Ventures
Carl Hinrichsen
Channel Partnerships at Aurelia Ventures
Dmitry Stavisky
Strategy and Expansion at Aurelia Ventures































