Heidi Farris
InvestorOperating Advisor at Elsewhere Partners · CEO at ActivTrak
Austin, Texas, United States
Find your path to Heidi
74 people in our graph share verified history with Heidi — schools, employers, funds. One of them is your warm intro.
Charlie RexfordunlockedHeidi: together at ActivTrak (2021–2025)
Heidi: together at Bloomfire
Heidi: together at AppSignal
×9Heidi: together at Elsewhere Partners
About
CEO of ActivTrak, where she was formerly COO; former EVP and GM of IDERA Software.
CEO at ActivTrak
Intro paths
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In turn, Heidi can intro founders to ActivTrak's investors below.
Experience
- ActivTrakChief Executive Officercurrent2023 — presentAustin, Texas, United States
- ActivTrakChief Operations Officer2019 — 2023Austin, TX, United States
- AppSignalBoard Directorcurrent2025 — present
- Idera, Inc.Executive Vice President and General Manager, Database Tools Division2017 — 2018Austin, Texas Area
- Idera, Inc.Chief Marketing Officer2016 — 2018Austin, Texas Area
- Idera, Inc.VP of Marketing2013 — 2016Austin, Texas Area
- BloomfireVice President Of Marketing2012 — 2013Austin, Texas Area
- SolarWindsHead of Demand Generation Marketing, Application Performance Management2006 — 2011Austin, Texas Area
- Cooper Marketing SolutionsDirector, Marketing Programs2000 — 2006Tulsa, Oklahoma Area
Skills & more
work intelligencework observabilityWorkflow OptimizationAI ROIAI measurement and impactGo-to-market Strategy20Mergers & Acquisitions11Product Marketing25Marketing Strategy9Online Marketing46Demand Generation40Brand Development3
+8 more
AnalyticsStrategyB2B MarketingSalesforce.comSoftware as a Service (SaaS)Team ManagementStrategic PartnershipsManagementLanguages English
From Heidi's professional profile.
Colleagues at Elsewhere Partners
Alex Davern
Operating Advisor at Elsewhere Partners
April Downing
Operating Advisor at Elsewhere Partners
Ben Pfeffer
Investor at Elsewhere Partners
Bill Bock
Operating Advisor at Elsewhere Partners
Cam McMartin
Operating Advisor at Elsewhere Partners
Chad Savoy
Operating Advisor at Camber Partners
Chris Finch
Investor at Elsewhere Partners
Chris Pacitti
Founder and Partner at Elsewhere Partners
Frequently asked questions
- Who is Heidi Farris?
- CEO of ActivTrak, where she was formerly COO; former EVP and GM of IDERA Software.
- Where does Heidi Farris work?
- Heidi Farris is Operating Advisor at Elsewhere Partners and CEO at ActivTrak.
- Where did Heidi Farris go to school?
- Heidi Farris studied at Barton Community College (Associate of Arts - AA, Journalism).
Founder mafias
Elsewhere Partners mafia10
Also came through, then founded or led a company.
Don WilliamsOperating AdvisorFounded Foresite +1Steve SemelsbergerOperating AdvisorFounded YouEarnedIt +1Rita SelvaggiOperating PartnerFounded ActivTrakMichele PerryOperating PartnerFounded RelatientHarrison YeagerOperating ExecutiveFounded StopLightDenny LeCompteOperating AdvisorFounded Portnox
+ 3 more
Shared employers
Also worked at ActivTrak17
Charlie RexfordChief of Staff to CEO at Sapphire VenturesChris PacittiFounder and Partner at Elsewhere PartnersNick StoffregenPartner at Elsewhere PartnersRita SelvaggiOperating Partner at Elsewhere PartnersCam McMartinOperating Advisor at Elsewhere PartnersCliff CozzolinoOperating Advisor at Elsewhere Partners
+ 11 more
