Heidi Farris
InvestorFounderOperating Advisor at Elsewhere Partners · CEO at ActivTrak
Austin, Texas, United States
FoundedActivTrak
About
CEO of ActivTrak, where she was formerly COO; former EVP and GM of IDERA Software.
CEO at ActivTrak
Intro paths
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In turn, Heidi can intro founders to ActivTrak's investors below.
Experience
- ActivTrakChief Executive Officercurrent2023 — presentAustin, Texas, United States
- ActivTrakChief Operations Officer2019 — 2023Austin, TX, United States
- AppSignalBoard Directorcurrent2025 — present
- Idera, Inc.Executive Vice President and General Manager, Database Tools Division2017 — 2018Austin, Texas Area
- Idera, Inc.Chief Marketing Officer2016 — 2018Austin, Texas Area
- Idera, Inc.VP of Marketing2013 — 2016Austin, Texas Area
- BloomfireVice President Of Marketing2012 — 2013Austin, Texas Area
- SolarWindsHead of Demand Generation Marketing, Application Performance Management2006 — 2011Austin, Texas Area
- Cooper Marketing SolutionsDirector, Marketing Programs2000 — 2006Tulsa, Oklahoma Area
Education
- Barton Community CollegeAssociate of Arts - AA, Journalism1993 — 1995
Skills & more
Strategy5Team Management6Management8Go-to-market Strategy20Mergers & Acquisitions11Product Marketing25Marketing Strategy9Online Marketing46Demand Generation40Brand Development3Analytics8B2B Marketing6
+5 more
Strategic PartnershipsMarketing AutomationOperations ManagementSalesforce.comSoftware as a Service (SaaS)Languages English
From Heidi's professional profile.
Colleagues at Elsewhere Partners
Alex Davern
Operating Advisor at Elsewhere Partners
April Downing
Operating Advisor at Elsewhere Partners
Ben Pfeffer
Investor at Elsewhere Partners
Bill Bock
Operating Advisor at Elsewhere Partners
Cam McMartin
Operating Advisor at Elsewhere Partners
Chris Finch
Investor at Elsewhere Partners
Chris Pacitti
Founder and Partner at Elsewhere Partners
Cliff Cozzolino
Operating Advisor at Elsewhere Partners
Frequently asked questions
- Where does Heidi Farris work?
- Heidi Farris is Operating Advisor at Elsewhere Partners and CEO at ActivTrak.
- What companies did Heidi Farris found?
- Heidi Farris founded ActivTrak.
Founder mafias
Elsewhere Partners mafia10
Also came through, then founded or led a company.
Steve SemelsbergerOperating AdvisorFounded YouEarnedIt +1Michele PerryOperating PartnerFounded RelatientHarrison YeagerOperating ExecutiveFounded StopLightDenny LeCompteOperating AdvisorFounded PortnoxDon WilliamsOperating AdvisorFounded MayaDataMike BennettOperating AdvisorFounded Solarwinds
+ 3 more
Solarwinds mafia4
Also came through, then founded or led a company.
Shared employers
Also worked at ActivTrak14
Charlie RexfordChief of Staff to CEO at Sapphire VenturesChris PacittiFounder and Partner at Elsewhere PartnersNick StoffregenPartner at Elsewhere PartnersCam McMartinOperating Advisor at Elsewhere PartnersCliff CozzolinoOperating Advisor at Elsewhere PartnersEric CargolOperating Advisor at Elsewhere Partners
+ 8 more
