About
Gary Urb is CEO of UP Catalyst, a company focused on CO₂-to-carbon technologies aimed at strengthening EU critical raw material resilience. He has over 15 years of experience in finance and banking, working in areas including finance, investment, IT management, and transformation initiatives. His background includes leading multi-functional teams across various business units.
Co-founder at UP Catalyst
Intro paths
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In turn, Gary can intro founders to UP Catalyst's investors below.
UP Catalyst's investors · 3
Experience
- UP CatalystCEOcurrent2025 — present
- UP CatalystCFOcurrent2023 — presentTallinn, Harjumaa, Estonia
- WineExperience.clubCo-Founder2022 — 2026Barcelona, Catalonia, Spain
- Self EmployedOn Leave2021 — 2022Barcelona, Catalonia, Spain
- LuminorGroupHead of Performance Management & Insight2019 — 2021Tallinn, Estonia
- SwedbankHead of IT Delivery2018Greater Stockholm Metropolitan Area
- SwedbankHead of Group Programme Management Office (PMO)2017 — 2018Greater Stockholm Metropolitan Area
- SwedbankChief Financial Officer, Group IT2016 — 2017Greater Stockholm Metropolitan Area
- SwedbankGroup IT Finance2012 — 2016Greater Stockholm Metropolitan Area
- SwedbankGroup Efficiency Programme2010 — 2012Greater Stockholm Metropolitan Area
- SwedbankBaltic Banking Finance2007 — 2010Tallinn, Estonia
- LHVEquity Research & Institutional Sales2005 — 2007
Skills & more
Banking20Corporate Finance14Investment Banking8Financial Markets4Capital Markets3Credit Analysis3Portfolio Management4Credit Risk2Valuation2Financial Risk2Equity Research2Derivatives1
+9 more
Emerging MarketsCreditEquitiesRestructuringOperational TurnaroundFinancial AnalysisFinancial PlanningBusiness StrategyIT Business StrategyFrom Gary's professional profile.
Frequently asked questions
- Who is Gary Urb?
- Gary Urb is CEO of UP Catalyst, a company focused on CO₂-to-carbon technologies aimed at strengthening EU critical raw material resilience. He has over 15 years of experience in finance and banking, working in areas including finance, investment, IT management, and transformation initiatives. His background includes leading multi-functional teams across various business units.
- Where does Gary Urb work?
- Gary Urb is Co-founder of UP Catalyst.
- What companies did Gary Urb found?
- Gary Urb founded UP Catalyst.
- Where did Gary Urb go to school?
- Gary Urb studied at TalTech – Tallinn University of Technology (Master of Science (MSc) in Engineering, Digital Transformation in Business); University of Tartu (Bachelor's Degree, Finance and Accounting).
Founder mafias
TalTech – Tallinn University of Technology mafia9
Also came through, then founded or led a company.
Stenver JerkkuMaster's degreeFounded eAgronom +1Rainer SternfeldBScFounded Planet OSTaavet HinrikusDropped outFounded TransferWiseHardi MeybaumBScFounded GrabCADJan LakspereEngineerFounded TuumJüri KirmeFounded Tuum
+ 2 more
Same school
Also attended TalTech – Tallinn University of Technology38
Lena NedebockInvestment Associate at Burda Principal InvestmentsMarianne KikasOffice Manager at Karma VenturesRiin VähkFinance Manager at Karma VenturesRainer SternfeldGeneral Partner at NordicNinjaVeronika MugraData Scientist (on parental leave) at NordicNinjaShogo MinamiAssociate at Presidio Ventures
+ 32 more
Shared employers
Also worked at UP Catalyst3
Also worked at Self Employed137
Vlad LoktevInvestor at Index VenturesAshish GuptaChairman and Partner at MFV PartnersBrent BlakeVenture Partner at TFX CapitalKristina SimmonsInvestor at Overwater Ventures LlcLucy BradyHead of Product at Giant Ventures Global LlpCarl VogelGeneral Partner at 6th Man Ventures
+ 131 more
Also worked at LuminorGroup4
Also worked at Swedbank26
Madelene LarssonPartner at Giant Ventures Global LlpRobert WahlquistInvestor at Almi InvestLinus DahgManaging Partner at InventureJaan KokkInvestment Associate at SuperAngelLars HvamInvestment Director at Nysnø Climate InvestmentsLouise PihlCFO and Partner at Fairpoint Capital
+ 20 more


































