/People

Francia Hernandez Malabo

Investor

Digital Marketing Manager at Arowana Partners

Philippines

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About

Francia Hernandez Malabo is a Digital Marketing Manager at Arowana with 15 years of experience in brand development, digital strategy, and campaign execution across B2B and B2C sectors. Her background spans SEO, social media, analytics, e-commerce, and public relations, with notable achievements including growing a client's LinkedIn following by over 7,900% and increasing organic monthly website traffic to 1,500+ visitors. Previously, she led marketing initiatives at Orthopaedic International that contributed to a 60–70% sales increase over three years and managed retail promotions and digital content at FUMA Retailers.

Experience

  1. ArowanaDigital Marketing Managercurrent2025 — present
  2. Infinit-OSenior Sales and Marketing Specialist2024 — 2025Pasay, National Capital Region, Philippines
  3. Orthopaedic International, Inc.Marketing Manager2018 — 2023Cabuyao Laguna
  4. Fuma Tobacco Retailers Inc.Marketing Head2017 — 2018Makati
  5. SM SupermallsMarketing Officer2013
  6. Dun and BradstreetIntern2008

Skills & more

WordPress1Google Ads1Google Analytics2Microsoft OfficeMicrosoft OutlookPhotoshopAdobe PhotoshopMicrosoft PowerPoint1Team CoordinationInterpersonal CommunicationCommunicationManagement
+12 moreBrand StrategyBrandingBranding & IdentityMarketing Event PlanningEvent MarketingEvent Marketing StrategyEvent-Based MarketingLogistics ManagementTelemarketingMass CommunicationPublic RelationsJournalism

Languages English

  • Social Media Marketing — Google
  • Attract and Engage Customers with Digital Marketing — Google
  • Foundations of Digital Marketing and E-commerce — Google
  • Mastering YouTube Search Trends and SEO Strategies — Semrush
  • Principles of Graphic Design — University of the Philippines Open University
  • Business Analytics — University of the Philippines Open University
  • Marketing Skills Certification — Benilde - Continuing Education

From Francia's professional profile.

Colleagues at Arowana Partners

Frequently asked questions

Who is Francia Hernandez Malabo?
Francia Hernandez Malabo is a Digital Marketing Manager at Arowana with 15 years of experience in brand development, digital strategy, and campaign execution across B2B and B2C sectors. Her background spans SEO, social media, analytics, e-commerce, and public relations, with notable achievements including growing a client's LinkedIn following by over 7,900% and increasing organic monthly website traffic to 1,500+ visitors. Previously, she led marketing initiatives at Orthopaedic International that contributed to a 60–70% sales increase over three years and managed retail promotions and digital content at FUMA Retailers.
Where does Francia Hernandez Malabo work?
Francia Hernandez Malabo is Digital Marketing Manager at Arowana Partners.
Where did Francia Hernandez Malabo go to school?
Francia Hernandez Malabo studied at Lyceum of the Philippines University – Laguna (Bachelor of Arts in Communication, Marketing/Marketing Management); Federation of Philippine Photographers Foundation (Basic Photography).

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