About
Francia Hernandez Malabo is a Digital Marketing Manager at Arowana with 15 years of experience in brand development, digital strategy, and campaign execution across B2B and B2C sectors. Her background spans SEO, social media, analytics, e-commerce, and public relations, with notable achievements including growing a client's LinkedIn following by over 7,900% and increasing organic monthly website traffic to 1,500+ visitors. Previously, she led marketing initiatives at Orthopaedic International that contributed to a 60–70% sales increase over three years and managed retail promotions and digital content at FUMA Retailers.
Experience
- ArowanaDigital Marketing Managercurrent2025 — present
- Infinit-OSenior Sales and Marketing Specialist2024 — 2025Pasay, National Capital Region, Philippines
- Orthopaedic International, Inc.Marketing Manager2018 — 2023Cabuyao Laguna
- Fuma Tobacco Retailers Inc.Marketing Head2017 — 2018Makati
- SM SupermallsMarketing Officer2013
- Dun and BradstreetIntern2008
Education
- Lyceum of the Philippines University – LagunaBachelor of Arts in Communication, Marketing/Marketing Management2005 — 2009
- Federation of Philippine Photographers FoundationBasic Photography2012
Skills & more
WordPress1Google Ads1Google Analytics2Microsoft OfficeMicrosoft OutlookPhotoshopAdobe PhotoshopMicrosoft PowerPoint1Team CoordinationInterpersonal CommunicationCommunicationManagement
+12 more
Brand StrategyBrandingBranding & IdentityMarketing Event PlanningEvent MarketingEvent Marketing StrategyEvent-Based MarketingLogistics ManagementTelemarketingMass CommunicationPublic RelationsJournalismLanguages English
- Social Media Marketing — Google
- Attract and Engage Customers with Digital Marketing — Google
- Foundations of Digital Marketing and E-commerce — Google
- Mastering YouTube Search Trends and SEO Strategies — Semrush
- Principles of Graphic Design — University of the Philippines Open University
- Business Analytics — University of the Philippines Open University
- Marketing Skills Certification — Benilde - Continuing Education
From Francia's professional profile.
Colleagues at Arowana Partners
Athea Lopez
Technical Support Engineer at Arowana Partners
Darla Mae Alexis Ang
IT Manager at Arowana Partners
Dirk Rossey
Dean of Arowana University at Arowana Partners
Dr Tara Swart
Chief Neuroscience Officer at Arowana Partners
Dr. Simon Ogus
Advisory Board at Arowana Partners
Dustin R. Cappelletto
Founder, Private Credit Business at Arowana Partners
Ed Fernandez
Chief AI Officer at Arowana Partners
Eric Achtmann
Advisory Board at Arowana Partners
Frequently asked questions
- Where does Francia Hernandez Malabo work?
- Francia Hernandez Malabo is Digital Marketing Manager at Arowana Partners.
Shared employers
Also worked at Dun and Bradstreet25
Roger KrakoffGeneral Partner at Monta Vista CapitalNuman NumanInvestment | Growth Funds at 212Timothy EadesGeneral Partner and Fellow Founder at Cyber Mentor FundDeborah Lafer ScherBoard Director & Strategic Advisor at Joyance PartnersTom NoonanGeneral Partner at TechOperators Venture CapitalJay ParkCo-Founder and Managing Partner at Prysm Capital
+ 19 more