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Brock Weatherup

Investor

Former Executive VP, PetCo at MissionOG · Venture Partner at ICONYC labs

Stonington, Connecticut, United States

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Ask Dalvia Soldati to introduce you to Brock

You →Dalvia · together at Up WIth People (1997–1999) →Brock

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You →Jamie · together at TAW Ventures →Brock

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About

Advisor focused on go-to-market and growth; former Executive VP at PetCo.

Experience

  1. TAW VenturesOperating Partnercurrent2025 — presentStonington, Connecticut, United States
  2. Wild Society NutritionBoard Membercurrent2024 — present
  3. Atai VenturesManaging Directorcurrent2015 — presentConnecticut, United States
  4. TrustedHousesittersAdvisor / Investorcurrent2021 — present
  5. PetShop.co.ukAdvisor/Board Member/Investorcurrent2016 — presentUnited Kingdom
  6. Vetted CapitalGeneral Partner2024 — 2025
  7. PetLabCo.Strategic Advisor2022 — 2025
  8. Yellowstone Natural HoldingsStrategic Advisor2023 — 2025Bozeman, Montana, United States
  9. MidOcean PartnersAdvisor/Operating Parter - part time2022 — 2024
  10. Miva, Inc.Board Member2023 — 2024California, United States
  11. Great Pet Care (A Covetrus Solution)Chief Executive Officer & Founder (Acquired by Covetrus)2019 — 2022San Diego County, California, United States
  12. PetcoEVP & Chief Innovation Officer and Digital Experience2017 — 2019San Diego County, California, United States
  13. PetCoachCEO & CoFounder (Acquired by Petco)2016 — 2019Greater Philadelphia
  14. ICONYC LabsVenture Partner2015 — 2019NYC
  15. MissionOGAdvisor2014 — 2018Greater Philadelphia
  16. PetSmartChief Digital Officer / SVP2014 — 2015Plymouth Meeting, PA
  17. Pet360CEO & Founder (acquired by PetSmart)2009 — 2015Greater Philadelphia
  18. FatheadCEO & CoFounder2006 — 2009Detroit Metropolitan Area
  19. IACEVP Consumer Products EPI2004 — 2006Detroit Metropolitan Area
  20. ReserveAmericaPresident & CEO2001 — 2004Greater Toronto Area, Canada
  21. TicketmasterVP Strategic Partnerships & Bus Development1998 — 2000Pasadena, CA
  22. Up WIth PeopleVP Sales & Marketing1997 — 1999Denver Metropolitan Area
  23. American ExpressSr. Manager New Business Development1994 — 1997New York City Metropolitan Area

Skills & more

Strategy86Leadership41Management39Corporate Venture Capital1Principal Investing2Corporate Partnership Development2E-commerce99Media Buying11Website Development19Strategic Negotiations15Corporate Partnerships7Internet Entrepreneur14
+12 moreMarketing StrategyDirect MarketingBusiness TurnaroundStrategic LeadershipPartnershipsLicensingBrand ManagementStart-upsSocial Media MarketingMarketingStrategic PartnershipsProduct Development

From Brock's professional profile.

Deals · 1

DandyLoopBoard seat

via ICONYC labs · filed Aug 2015 · $300K raise

Attribution from SEC filings, press coverage, and firm rosters.

Colleagues at MissionOG

Al Zollar
Board Member, Nasdaq, IBM, and Bank of New York at MissionOG
Alina Gounina
Investor at Moonfire Ventures
Andy Newcomb
Managing Partner at MissionOG
Anjali Shah
Chief Commercial Officer, Treasury Services BNY Mellon at MissionOG
Anurag Mathur
Global Head, Strategic Partnerships, Google at MissionOG
Barbara Yastine
Former Chair, CEO & President, Ally Bank at MissionOG
Ben Power
Co-Founder and COO, Sayari at MissionOG
Bill Romanelli
Chief Financial Officer at MissionOG

Frequently asked questions

Who is Brock Weatherup?
Advisor focused on go-to-market and growth; former Executive VP at PetCo.
Where does Brock Weatherup work?
Brock Weatherup is Former Executive VP, PetCo at MissionOG.
What boards does Brock Weatherup sit on?
Brock Weatherup holds tracked board seats at DandyLoop.
Where did Brock Weatherup go to school?
Brock Weatherup studied at University of Colorado Boulder (BS, Marketing & Tourism).

Same school

Shared employers