About
Inspired by entrepreneurs, Weatherup supports founders with experience aimed at accelerating outcomes.
Experience
- TAW VenturesOperating Partnercurrent2025 β presentStonington, Connecticut, United States
- Wild Society NutritionBoard Membercurrent2024 β present
- Atai VenturesManaging Directorcurrent2015 β presentConnecticut, United States
- TrustedHousesittersAdvisor / Investorcurrent2021 β present
- PetShop.co.ukAdvisor/Board Member/Investorcurrent2016 β presentUnited Kingdom
- Vetted CapitalGeneral Partner2024 β 2025
- PetLabCo.Strategic Advisor2022 β 2025
- Yellowstone Natural HoldingsStrategic Advisor2023 β 2025Bozeman, Montana, United States
- MidOcean PartnersAdvisor/Operating Parter - part time2022 β 2024
- Miva, Inc.Board Member2023 β 2024California, United States
- Great Pet Care (A Covetrus Solution)Chief Executive Officer & Founder (Acquired by Covetrus)2019 β 2022San Diego County, California, United States
- PetcoEVP & Chief Innovation Officer and Digital Experience2017 β 2019San Diego County, California, United States
- PetCoachCEO & CoFounder (Acquired by Petco)2016 β 2019Greater Philadelphia
- ICONYC LabsVenture Partner2015 β 2019NYC
- MissionOGAdvisor2014 β 2018Greater Philadelphia
- PetSmartChief Digital Officer / SVP2014 β 2015Plymouth Meeting, PA
- Pet360CEO & Founder (acquired by PetSmart)2009 β 2015Greater Philadelphia
- FatheadCEO & CoFounder2006 β 2009Detroit Metropolitan Area
- IACEVP Consumer Products EPI2004 β 2006Detroit Metropolitan Area
- ReserveAmericaPresident & CEO2001 β 2004Greater Toronto Area, Canada
Education
- University of Colorado BoulderBS, Marketing & Tourism1989 β 1994
Skills & more
Strategy86Leadership41Management39Corporate Venture Capital1Principal Investing2Corporate Partnership Development2E-commerce99Media Buying11Website Development19Strategic Negotiations15Corporate Partnerships7Internet Entrepreneur14
+12 more
Marketing StrategyDirect MarketingBusiness TurnaroundStrategic LeadershipPartnershipsLicensingBrand ManagementStart-upsSocial Media MarketingMarketingStrategic PartnershipsProduct DevelopmentFrom Brock's professional profile.
Deals Β· 1
DandyLoopBoard seat
via ICONYC labs Β· filed Aug 2015 Β· $300K raise
Attribution from SEC filings, press coverage, and firm rosters.
Colleagues at ICONYC labs
Frequently asked questions
- Where does Brock Weatherup work?
- Brock Weatherup is Venture Partner at ICONYC labs.


























