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Benjamin Kassel

Founder

Founder at Sloop

Greater Sydney Area

FoundedSloop

Find your path to Benjamin

680 people in our graph share verified history with Benjamin — schools, employers, funds. One of them is your warm intro.

RustyunlockedBenjamin: together at Techstars (2025)
×7Benjamin: together at Techstars
×2Benjamin: together at Swimply
Benjamin: together at TBWA\Worldwide

About

Benjamin Kassel is Chief Marketing Officer and co-founder of Sloop, with over 18 years in senior marketing roles across Australia, Europe, and the US. He spent 11 years building Haimat, managing a $1M+ P&L and more than 20 clients in SaaS, ecommerce, technology, and marketplace businesses, and has focused on two-sided marketplace growth, go-to-market strategy, brand positioning, and product marketing. Earlier in his career, he led agency and account teams on campaigns and website builds for brands including Kayo Sports, Binge, Optus, American Express, Singapore Airlines, Mazda, and News Corp.

Founder at Sloop

Intro paths

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In turn, Benjamin can intro founders to Sloop's investors below.

Sloop's investors · 1

TechstarsBoulder · $220K checks

Experience

  1. SloopChief Marketing Officer (Co-Founder)current2024 — presentСидней, NSW
  2. [Haimat] Human AI AgencyStrategic Advisor | Marketing, Sales, AI & Brandcurrent2024 — presentСидней, NSW
  3. [Haimat] Human AI AgencyManaging Director & Founder | Marketing, Brand & Growth Strategy2015 — 2024Metropolregion Sydney und Umgebung
  4. SwimplyChief Marketing Officer (Contract)2023 — 2024Сидней, NSW
  5. whiteGREYDigital Account Director2014Metropolregion Sydney und Umgebung
  6. ARCHIBALD / WILLIAMSSenior Account Manager2013 — 2014Metropolregion Sydney und Umgebung
  7. Ogilvy & MatherSenior Account Manager2011 — 2013Metropolregion Sydney und Umgebung
  8. JWTAccount Manager2009 — 2011Duesseldorf & Berlin Germany
  9. TBWA\WorldwideAccount Executive2009Region London, Vereinigtes Königreich
  10. TBWA\WorldwideGraduate Account Executive2008 — 2009Region London, Vereinigtes Königreich

Skills & more

StrategyCreative Strategy1AI TransformationCampaign LeadershipInsights & ResearchStakeholder ManagementProduct StrategyPositioning & MessagingGrowth MarketingCross-functional Team LeadershipMarketplace StrategyConsumer Technology
+12 moreGo-to-Market StrategyProduct MarketingIntegrated MarketingDigital MarketingOnline AdvertisingSocial Media MarketingAdvertisingRelationship MarketingMarketing CommunicationsMarketing StrategyBudgetsEmail Marketing

Languages English · German · Spanish

From Benjamin's professional profile.

Frequently asked questions

Who is Benjamin Kassel?
Benjamin Kassel is Chief Marketing Officer and co-founder of Sloop, with over 18 years in senior marketing roles across Australia, Europe, and the US. He spent 11 years building Haimat, managing a $1M+ P&L and more than 20 clients in SaaS, ecommerce, technology, and marketplace businesses, and has focused on two-sided marketplace growth, go-to-market strategy, brand positioning, and product marketing. Earlier in his career, he led agency and account teams on campaigns and website builds for brands including Kayo Sports, Binge, Optus, American Express, Singapore Airlines, Mazda, and News Corp.
Where does Benjamin Kassel work?
Benjamin Kassel is Founder of Sloop.
What companies did Benjamin Kassel found?
Benjamin Kassel founded Sloop.
Where did Benjamin Kassel go to school?
Benjamin Kassel studied at Oxford Brookes University (Bachelor of Business Administration - BBA, Marketing Management); DAV, Deutsche Außenhandels- und Verkehrs-Akademie (Master of Business Administration, Business, Logistics and Marketing).

Founder mafias

Swimply mafia2

Also came through, then founded or led a company.

Levi AronStrategic AdvisorFounded Deliveroo

Same school

Shared employers