Find your path to Adam
295 people in our graph share verified history with Adam — schools, employers, funds. One of them is your warm intro.
Kate FryunlockedAdam: together at Tribal DDB Worldwide (2005–2006)
Adam: together at University of Melbourne
×6Adam: together at The Australian National University
×2Adam: together at Dentsu
About
Adam Good is the Founder and CEO of Auric Essentials, an Australian health-tech company developing a scent-based platform intended to help people manage stress, focus, energy, and sleep. Prior to Auric, he spent about 30 years working in digital transformation across global brands, including responsibility for P&Ls approaching $1 billion.
Co Founder, CEO at Auric
Intro paths
→
In turn, Adam can intro founders to Auric's investors below.
Auric's investors · 4
Co-founders at Auric
AC
Alex CutriCo Founder, CTO
Experience
- AuricFounder, CEOcurrent2023 — presentSydney, NSW
- Sputnik ATX VCFounder, Growth Accelerator (Summer Cohort)2025Austin, Texas, United States
- AntlerFounder in Residence2024Sydney, New South Wales, Australia
- WPPExecutive Director Marketing Technology2019 — 2023Sydney, Australia
- Mozaik PlayAdvisory Board Member2021 — 2023Sydney, New South Wales, Australia
- DentsuChief Digital Officer2016 — 2018Singapore
- TelstraDirector of Digital Media & Content2012 — 2016Sydney, Australia
- Proximity WorldwideExecutive Vice President2011 — 2012San Francisco Bay Area
- Proximity WorldwideAIM Proximity - Chief Executive Officer2008 — 2011New Zealand
- CLEMENGER GROUP LIMITEDExecutive Director of Digital Innovation2007 — 2011Australia & New Zealand
- Tribal DDB WorldwidePresident Asia Pacific2005 — 2007Hong Kong
- Tribal DDB WorldwideManaging Director Sydney & Melbourne1999 — 2005Sydney, Australia
- News Corp AustraliaExecutive Producer News Interactive1996 — 1999Sydney, Australia
- Microsoft AustraliaEntertainment Producer1994 — 1996Sydney, Australia
- Cyberfilm to 21st & DoloresDirector and Founder1988 — 1994
Skills & more
Product StrategyGo To Market StrategyFundraisingGrowth strategyGo-to-Market StrategyFundraising StrategyInvestor RelationsHardware3Marketing StrategyProgram DevelopmentEntrepreneurshipTeam Building
+12 more
Analytical Method ValidationVenture CapitalFinancial ModelingBiometricsMental HealthHealth & WellnessWellness ProgramsInternet of Things (IoT)Collaborative Problem SolvingTeam LeadershipRelationship DevelopmentStrategic PlanningLanguages English
- Leading like a Futurist — LinkedIn
From Adam's professional profile.
Frequently asked questions
- Who is Adam Good?
- Adam Good is the Founder and CEO of Auric Essentials, an Australian health-tech company developing a scent-based platform intended to help people manage stress, focus, energy, and sleep. Prior to Auric, he spent about 30 years working in digital transformation across global brands, including responsibility for P&Ls approaching $1 billion.
- Where does Adam Good work?
- Adam Good is Co Founder, CEO of Auric.
- What companies did Adam Good found?
- Adam Good founded Auric.
- Where did Adam Good go to school?
- Adam Good studied at The Australian National University (Master of Business Administration - MBA, Transformational Executive Leadership Program); University of Melbourne (Associate's degree, Organizational Leadership); Australian Film Television and Radio School (Graduate Diploma, Majored in Television).
Founder mafias
University of Melbourne mafia97
Also came through, then founded or led a company.
Cameron AdamsLLB/BScFounded CanvaNikhil PooviahBachelor of MedicineFounded Osara Health +1Haakon BrunellBachelor of Science - BSFounded Katapult Accelerator +1Andre McGregorFounded Forcemetrics +1Jack ZhangB.EngFounded Capital49 +1Grace BrownBachelor's degreeFounded Andromeda Robotics +1
+ 90 more
The Australian National University mafia37
Also came through, then founded or led a company.
Todd SullivanMaster's degreeFounded Humoniq +1Lauren SullivanMaster of BusinessFounded Float Health +1Rod BristowBSc (Forestry)Founded innovationvictoria.comCharles O'NeillBachelor of Economics / Bachelor of Science (Mathematical ModellingFounded ParsedMax KirkbyBachelor of Philosophy (Science) (Hons I)Founded ParsedAdam CarriganMastersFounded MindsDB
+ 30 more
Australian Institute of Music mafia2
Also came through, then founded or led a company.
Same school
Also attended The Australian National University118
Jeremy LiewPartner at Lightspeed Venture PartnersJessica ReedDirector at Marlin Equity PartnersAgape LiouliosLegal Counsel at Square Peg CapitalKim JacksonCo-Founder | CEO | CIO at Skip CapitalRobert WilliamsPartner (Agrifood) at ArtesianKevin ChongCo-Founder and General Partner at Outward VC
+ 112 more
Also attended University of Melbourne384
Cameron AdamsCo-founder & Chief Product Officer of CanvaKevin JohnsonInvestor at MedicxiEsther GilmoreGlobal Head of the Client Team at Generation Investment ManagementMark MillsClient Team Member at Generation Investment ManagementPaulInvestor at Square Peg CapitalClarissa KartikaAssociate, Investment at Vertex Ventures Sea Management Pte. Ltd.
+ 378 more
Also attended Australian Film Television and Radio School3
Also attended Australian Institute of Music1
Shared employers
Also worked at Sputnik ATX VC1
Also worked at Antler293
Nicolas MetzkeInvestor at DaphniAndrea GazviniAssociate at NorthzoneOlivier GrindaVenture Partner at FJ LabsMaximilian SamneInvestor at EQT VenturesSandra MalmbergInvestor at EQT VenturesPaige SchultzInvestor at Long Ridge Equity Partners
+ 287 more
Also worked at Telstra53
Matthew KoertgeManaging Director at Titanium VenturesSteve SchmidtGeneral Partner at Titanium VenturesMarcus BartramGeneral Partner at Titanium VenturesPhil MorlePartner at Main Sequence VenturesSol TrujilloManaging Partner at L'ATTITUDE VenturesLorenzo ManesHead of Operations at Rialto Ventures
+ 47 more
Also worked at Tribal DDB Worldwide19
Kate FryCFO at Moment Ventures, LlcDrew BurdonPartner at Brandtech VenturesAlex GoldFounder and General Partner at Harvest Venture PartnersLouise LachmannPartner at Ugly Duckling VenturesChris GreenfieldVC Advisor at Apex Innovative Investments VenturesPeter ChenHead of Creative Ops at Main Sequence Ventures
+ 13 more