Fundraising Fox

Adam Good

Founder

Founder at Auric

Sydney, New South Wales, Australia

FoundedAuric

About

Adam Good is the Founder and CEO of Auric Essentials, an Australian health-tech company developing a scent-based platform intended to help people manage stress, focus, energy, and sleep. Prior to Auric, he spent about 30 years working in digital transformation across global brands, including responsibility for P&Ls approaching $1 billion.

Founder at Auric

Intro paths

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In turn, Adam can intro founders to Auric's investors below.

Auric's investors · 2

AntlerSingapore · $3M – $10M checksSputnik ATXAustin · $100K checks

Experience

  1. AuricFounder, CEOcurrent2023 — presentSydney, NSW
  2. Sputnik ATX VCFounder, Growth Accelerator (Summer Cohort)2025Austin, Texas, United States
  3. AntlerFounder in Residence2024Sydney, New South Wales, Australia
  4. WPPExecutive Director Marketing Technology2019 — 2023Sydney, Australia
  5. Mozaik PlayAdvisory Board Member2021 — 2023Sydney, New South Wales, Australia
  6. DentsuChief Digital Officer2016 — 2018Singapore
  7. TelstraDirector of Digital Media & Content2012 — 2016Sydney, Australia
  8. Proximity WorldwideExecutive Vice President2011 — 2012San Francisco Bay Area
  9. Proximity WorldwideAIM Proximity - Chief Executive Officer2008 — 2011New Zealand
  10. CLEMENGER GROUP LIMITEDExecutive Director of Digital Innovation2007 — 2011Australia & New Zealand
  11. Tribal DDB WorldwidePresident Asia Pacific2005 — 2007Hong Kong
  12. Tribal DDB WorldwideManaging Director Sydney & Melbourne1999 — 2005Sydney, Australia
  13. News Corp AustraliaExecutive Producer News Interactive1996 — 1999Sydney, Australia
  14. Microsoft AustraliaEntertainment Producer1994 — 1996Sydney, Australia
  15. Cyberfilm to 21st & DoloresDirector and Founder1988 — 1994

Skills & more

Product StrategyGo To Market StrategyFundraisingGrowth strategyGo-to-Market StrategyFundraising StrategyInvestor RelationsHardware3Marketing StrategyProgram DevelopmentEntrepreneurshipTeam Building
+12 moreAnalytical Method ValidationVenture CapitalFinancial ModelingBiometricsMental HealthHealth & WellnessWellness ProgramsInternet of Things (IoT)Collaborative Problem SolvingTeam LeadershipRelationship DevelopmentStrategic Planning

Languages English

  • Leading like a Futurist — LinkedIn

From Adam's professional profile.

Frequently asked questions

Who is Adam Good?
Adam Good is the Founder and CEO of Auric Essentials, an Australian health-tech company developing a scent-based platform intended to help people manage stress, focus, energy, and sleep. Prior to Auric, he spent about 30 years working in digital transformation across global brands, including responsibility for P&Ls approaching $1 billion.
Where does Adam Good work?
Adam Good is Founder of Auric.
What companies did Adam Good found?
Adam Good founded Auric.
Where did Adam Good go to school?
Adam Good studied at The Australian National University (Master of Business Administration - MBA, Transformational Executive Leadership Program); University of Melbourne (Associate's degree, Organizational Leadership); Australian Film Television and Radio School (Graduate Diploma, Majored in Television).

Founder mafias

University of Melbourne mafia55

Also came through, then founded or led a company.

Cameron AdamsLLB/BScFounded CanvaNikhil PooviahBachelor of MedicineFounded Osara Health +1Haakon BrunellBachelor of Science - BSFounded Katapult Accelerator +1Andre McGregorFounded Forcemetrics +1Jack ZhangB.EngFounded Capital49 +1Grace BrownBachelor's degreeFounded Andromeda Robotics +1

+ 48 more

The Australian National University mafia22

Also came through, then founded or led a company.

Todd SullivanMaster's degreeFounded Humoniq +1Lauren SullivanMaster of BusinessFounded Float Health +1Pete LilleyBachelor of Science (B.Sc.)Founded InstaclustrRod BristowBSc (Forestry)Founded innovationvictoria.comCharles O'NeillBachelor of Economics / Bachelor of Science (Mathematical ModellingFounded ParsedMax KirkbyBachelor of Philosophy (Science) (Hons I)Founded Parsed

+ 15 more

Same school

Also attended The Australian National University93

Jeremy LiewPartner at Lightspeed Venture PartnersJessica ReedDirector at Marlin Equity PartnersAgape LiouliosLegal Counsel at Square Peg CapitalKim JacksonCo-Founder | CEO | CIO at Skip CapitalRobert WilliamsPartner (Agrifood) at ArtesianKevin ChongCo-Founder and General Partner at Outward VC

+ 87 more

Also attended University of Melbourne303

Cameron AdamsCo-founder & Chief Product Officer of CanvaKevin JohnsonInvestor at MedicxiEsther GilmoreGlobal Head of the Client Team at Generation Investment ManagementMark MillsClient Team Member at Generation Investment ManagementPaulInvestor at Square Peg CapitalClarissa KartikaAssociate, Investment at Vertex Ventures Sea Management Pte. Ltd.

+ 297 more

Also attended Australian Film Television and Radio School2

Nate HeinzPortfolio GTM Lead at Oquirrh VenturesLuke VanderzeilCommunity Manager at EnergyLab

Shared employers

Also worked at Sputnik ATX VC1

Sarah RomankoAssociate at Geek Ventures

Also worked at Antler204

Nicolas MetzkeInvestor at DaphniAndrea GazviniAssociate at NorthzoneOlivier GrindaVenture Partner at FJ LabsMaximilian SamneInvestor at EQT VenturesSandra MalmbergInvestor at EQT VenturesPaige SchultzInvestor at Long Ridge Equity Partners

+ 198 more

Also worked at Telstra41

Matthew KoertgeManaging Director at Titanium VenturesSteve SchmidtGeneral Partner at Titanium VenturesMarcus BartramGeneral Partner at Titanium VenturesPhil MorlePartner at Main Sequence VenturesSol TrujilloManaging Partner at L'ATTITUDE VenturesLorenzo ManesHead of Operations at Rialto Ventures

+ 35 more

Also worked at Tribal DDB Worldwide13

Kate FryCFO at Moment Ventures, LlcDrew BurdonPartner at Brandtech VenturesAlex GoldFounder and General Partner at Harvest Venture PartnersLouise LachmannPartner at Ugly Duckling VenturesChris GreenfieldVC Advisor at Apex Innovative Investments VenturesPeter ChenHead of Creative Ops at Main Sequence Ventures

+ 7 more