Fundraising Fox

Auric

Sydney, AU · 3 known investors

Find your way into Auric

266 people in our graph share verified history with the Auric team — schools, employers, funds. One of them is your warm intro.

Kate Fryunlockedknows Adam Good · together at Tribal DDB Worldwide (overlapped)
knows the team · via University of Melbourne
×6knows the team · via The Australian National University
×2knows the team · via Dentsu
knows the team · via Sputnik ATX
knows the team · via WPP

Auric makes the Aromasphere, a waterless smart aromatherapy diffuser paired with a mobile app that personalises therapeutic scent rituals for calm, focus, energy, and sleep based on biometric data, wearables, and smart-home integration. It sells the device direct-to-consumer with pre-loaded, RFID-tracked, TGA-approved essential oils and reorderable refills, targeting home wellness consumers in Australia.</parameter> <parameter name="hq_country">AU

ConsumerIoTWellness & Fitness

Founders & leadership

AGAdam Good
Adam Goodin𝕏Co Founder, CEOAdam Good is founder and CEO of Auric Essentials, an Australian health-tech company developing a scent-based wellness platform. He has held leadership roles in digital transformation across global brands, managing P&Ls in the hundreds of millions.
ACAlex Cutri
Alex CutriinCo Founder, CTOAlex worked as a mechatronics engineer at Your Development Team and a project engineer at DH Engineering before spending four years as Lead Engineer at UAM Tec, where he continues to serve as a technical advisor. He took part in Startmate's Autumn 2024 Founder Fellowship and Antler's entrepreneur program the same year.

Investors · 3

Sputnik ATXAustin · $100K
AntlerreportedSingapore · $3M – $10M
Venture Catalystsreported

In the news

Auric Mining (ASX:AWJ) Advances Munda-Burbanks Plan Amid Funding and Development Focuskalkine.com.au · Aug 2026Trysignalbasetrysignalbase.com · Jul 2026D2C Startup Auric Raises Funding From Venture Catalysts And 9Unicornsindia.entrepreneur.com · Jun 2021Auric Minerals Announces Convertible Debenture Financing and Raises $429,021 from Warrant Exercisenewsfilecorp.com

Frequently asked questions

What does Auric do?
Auric makes the Aromasphere, a waterless smart aromatherapy diffuser paired with a mobile app that personalises therapeutic scent rituals for calm, focus, energy, and sleep based on biometric data, wearables, and smart-home integration. It sells the device direct-to-consumer with pre-loaded, RFID-tracked, TGA-approved essential oils and reorderable refills, targeting home wellness consumers in Australia.</parameter> <parameter name="hq_country">AU
Who founded Auric?
Auric was founded by Adam Good, Alex Cutri.
Who are Auric's investors?
Auric's investors include Sputnik ATX, Antler, Venture Catalysts.
Where is Auric headquartered?
Auric is headquartered in Sydney, AU.