auric was founded by Adam Good, Alex Cutri.

Who are auric's investors?

auric's investors include Antler, Cactus Venture Partners, Perth Angels, Sputnik ATX, Capital-A, Venture Catalysts.

Where is auric headquartered?

auric is headquartered in Sydney, AU.

auric

Sydney, AU · 7 known investors

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Auric makes the Aromasphere, a waterless smart aromatherapy diffuser paired with a mobile app that personalises therapeutic scent rituals for calm, focus, energy, and sleep based on biometric data, wearables, and smart-home integration. It sells the device direct-to-consumer with pre-loaded, RFID-tracked, TGA-approved essential oils and reorderable refills, targeting home wellness consumers in Australia.</parameter> <parameter name="hq_country">AU

Consumer IoT Wellness & Fitness

Founders & leadership

Adam Good Co Founder, CEOAdam Good is founder and CEO of Auric Essentials, an Australian health-tech company developing a scent-based wellness platform. He has held leadership roles in digital transformation across global brands, managing P&Ls in the hundreds of millions.

Alex CutriCo Founder, CTOAlex worked as a mechatronics engineer at Your Development Team and a project engineer at DH Engineering before spending four years as Lead Engineer at UAM Tec, where he continues to serve as a technical advisor. He took part in Startmate's Autumn 2024 Founder Fellowship and Antler's entrepreneur program the same year.

Investors · 7

Antlerlisted by AntlerSingapore · $125K

How we know: the VCSheet dataset · antler.co · open dataset · 5k.vc investor directory · Not right? Tell us

Cactus Venture Partnerslisted by Cactus Venture PartnersMumbai

How we know: Cactus Venture Partners's portfolio page · india.entrepreneur.com · open dataset · 5k.vc investor directory · Not right? Tell us

Perth Angelslisted by Perth AngelsPerth

How we know: Perth Angels's portfolio page · Not right? Tell us

Sputnik ATXlisted by Sputnik ATXAustin · $100K

Capital-Areported

How we know: india.entrepreneur.com · open dataset · 5k.vc investor directory · Not right? Tell us

Venture CatalystsreportedMatosinhos

How we know: funding news · india.entrepreneur.com · Not right? Tell us

Also in the syndicate · 1

9Unicornslead

Funding

SEC filings, press & company announcements

Undisclosed amountpre-Series AJun 2021
9Unicorns (lead), Cactus Venture Partners (lead), Venture Catalysts (lead), Capital-A (Manjushree Ventures)
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Frequently asked questions

What does auric do?: Auric makes the Aromasphere, a waterless smart aromatherapy diffuser paired with a mobile app that personalises therapeutic scent rituals for calm, focus, energy, and sleep based on biometric data, wearables, and smart-home integration. It sells the device direct-to-consumer with pre-loaded, RFID-tracked, TGA-approved essential oils and reorderable refills, targeting home wellness consumers in Australia.</parameter> <parameter name="hq_country">AU
Who founded auric?: auric was founded by Adam Good, Alex Cutri.
Who are auric's investors?: auric's investors include Antler, Cactus Venture Partners, Perth Angels, Sputnik ATX, Capital-A, Venture Catalysts.
Where is auric headquartered?: auric is headquartered in Sydney, AU.