The Lazada Mafia
15 people came through Lazada and went on to found or lead other companies.
Steffen Wulff PetersenCo-Founder & Managing DirectorFounded Rocket Internet +1Adrien CohenCo-Founder & Regional Managing Director - Head of Electronics (Group)Founded TractableWin ThanapisitikulCo-FounderFounded PomelofashionClémence LejeuneProject Manager appointed to CEO, Lazada MalaysiaFounded Sorella CareAlexandre DalyacBusiness DevelopmentFounded TractableAndrea BaronchelliRegional Management / Founding TeamFounded AspireBenjamin CrocSVP Head of Strategy - CEO Office - Lazada MalaysiaFounded BrioHRKristian F H SinaulanCore Development LeaderFounded JutsooFrancis PedrazaCo FounderFounded Invisible TechnologiesSaul MollaHead of Strategic Pricing - Lazada PhilippinesFounded FlowerstoreTiger FangManaging Director (Acquired by Alibaba)Founded Kargo TechnologiesQuang TranHead of Brand AcquisitionFounded EpsiloGuillaume CastagneVP Marketing - Regional head of affiliate marketing and RTB at Lazada GroupFounded CoveAimone Ripa di MeanaCo - Founder, Managing DirectorFounded CreaMatthieu CotiHead of Crossborder Country ManagementFounded Piana
Frequently asked questions
- What is the Lazada mafia?
- The Lazada mafia is the network of 15 people who came through Lazada and went on to found or lead other companies, including Rocket Internet, Tractable, Pomelofashion, Sorella Care, Aspire.
- Who is in the Lazada mafia?
- Notable members include Steffen Wulff Petersen (Rocket Internet), Adrien Cohen (Tractable), Win Thanapisitikul (Pomelofashion), Clémence Lejeune (Sorella Care), Alexandre Dalyac (Tractable), Andrea Baronchelli (Aspire), Benjamin Croc (BrioHR), Kristian F H Sinaulan (Jutsoo), among 15 tracked members.
- What companies did Lazada alumni found?
- Companies founded by Lazada alumni include Rocket Internet, Tractable, Pomelofashion, Sorella Care, Aspire, BrioHR, Jutsoo, Invisible Technologies, Flowerstore, Kargo Technologies.







